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Perücke Orange

Fail

Demand is soft, at -79.9% this quarter, so Perücke Orange is a Fail.

Flapen Score
37
37 / 100
Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size
€20K/yr61K searches / yr
90-day growth
-79.9%search demand this quarter
Competition
46%top-5 click share · 25 brands · 34 sellers

Flapen Score

Perücke Orange against its category

The dotted line is the Kosmetik average. Past it, Perücke Orange is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perücke Orange market on Amazon at a glance

Shoppers on Amazon Germany searched for Perücke Orange 61K times last year and spent an estimated €20K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-79.9%
Conversion, latest week
2.6%
Market size, estimated
€20Ka year
Peak month
February12.4× the quietest month
Top search term
perücke orange29K searches a year

02 · Price

A sale here is worth €12.61.

Listings sell for €12.61 on average, from €5.78 to €22.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €12.61 that is €0 to €1K a year per listing.

Average price
€12.61under the $15 to $100 sweet spot
Price range
€5.78–€22.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
11.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #296 within Haarverlängerungen & Perücken. It carries 1,446 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#296in Haarverlängerungen & Perücken
Average rating
4.02 starsAmazon Germany average 4.37 stars
Average reviews
1,446per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Perücke Orange products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

34

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

46%

Top 20: 86%

Open market

29%

  • Brand 141%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Perücke Orange search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 12.4×

Search terms

Top Perücke Orange search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perücke orange29K/yr
  • orange perücke11K/yr
  • orange wig5K/yr
  • orangene perücke6K/yr
  • perücke orange lang4K/yr
  • perücke damen orange5K/yr

Reviews and returns

What reviews say buyers love and hate about Perücke Orange

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Perücke/Kunsthaarqualität”
19%of negative reviews mention “Qualität insgesamt”
11.0%of orders come back
“Der Haarteil wirkt sehr billig”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Perücke Orange questions

Answered from the same tracked data.