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Perücke Lila

Fail

Demand is soft, at -77.7% this quarter, so Perücke Lila is a Fail.

Flapen Score
37
37 / 100
Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size
€16K/yr80K searches / yr
90-day growth
-77.7%search demand this quarter
Competition
36%top-5 click share · 25 brands · 31 sellers

Flapen Score

Perücke Lila against its category

The dotted line is the Kosmetik average. Past it, Perücke Lila is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perücke Lila market on Amazon at a glance

Shoppers on Amazon Germany searched for Perücke Lila 80K times last year and spent an estimated €16K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -77.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-77.7%
Conversion, latest week
1.4%
Market size, estimated
€16Ka year
Peak month
February10.8× the quietest month
Top search term
lila perücke28K searches a year

02 · Price

A sale here is worth €14.62.

Listings sell for €14.62 on average, from €6.16 to €24.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €14.62 that is €0 to €1K a year per listing.

Average price
€14.62under the $15 to $100 sweet spot
Price range
€6.16–€24.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
9.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #171 within Haarverlängerungen & Perücken. It carries 3,105 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#171in Haarverlängerungen & Perücken
Average rating
4.00 starsAmazon Germany average 4.37 stars
Average reviews
3,105per listing
Listings tracked
43

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Perücke Lila products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

31

Top-5 brand share

77%

Top 20: 97%

Top-5 click share

36%

Top 20: 82%

Open market

21%

  • Brand 159%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Perücke Lila search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 10.8×

Search terms

Top Perücke Lila search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lila perücke28K/yr
  • purple wig11K/yr
  • perücke lila31K/yr
  • perücke lila lang6K/yr
  • lila perücke lang4K/yr

Reviews and returns

What reviews say buyers love and hate about Perücke Lila

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Perücke/Kunsthaarqualität”
28%of negative reviews mention “beworben Vs Tatsächliches Produkt”
9.8%of orders come back
“nicht wie auf dem Foto”
A buyer, on “beworben Vs Tatsächliches Produkt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Perücke Lila questions

Answered from the same tracked data.