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Perücke Lila

soft demand (-77.7% this quarter) — Perücke Lila doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47

Market size 4Growth 0Conversion 18Competition 79Returns 8Price range 51Avg price 72Brand share 47Review moat 34Quality gap 95
This niche Category average · 1,260 niches

Is Perücke Lila profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Perücke Lila is a €16K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 37/100.

Perücke Lila: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -77.7% over the last 90 days and 1.4% of searches end in a purchase.

€16K

revenue / yr

Units sold / yr3K
Search volume / yr-77.7%80K
Conversion rate1.4%
Avg price€14.62

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers25 · 31
Top-5 product click share36%
Open market23%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement53%
New entrants (1y)11· 0 succeeded
Avg rating4.0★
Avg reviews3,105

Top Perücke Lila products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€491€982€1K€2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

31

Top-5 brand share

77%

Top 20: 97%

Top-5 click share

36%

Top 20: 82%

Open market

21%

  • MapofBeauty59%
  • Esmee7%
  • EmaxDesign4%
  • Dcbaboo4%
  • RUWISS3%
  • UTIEHD3%

Perücke Lila demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR1.4%Products43Brands25Top 5 Brands77%OOS Rate9.6%Rating4.0★Reviews3,105Avg BSR#171
6K4KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 10.8×

Top Perücke Lila search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lila perücke28K/yr
  • purple wig11K/yr
  • perücke lila31K/yr
  • perücke lila lang6K/yr
  • lila perücke lang4K/yr

What reviews say buyers love and hate about Perücke Lila

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Perücke/Kunsthaarqualität34%

Super schöne Perücke

Farbe24%

Farbe top

Gesamtgröße13%

Sie passt perfekt

Qualität insgesamt7%

die vielen guten Bewertungen haben mich überzeugt

beworben Vs Tatsächliches Produkt6%

Entspricht den Erwartungen

What buyers complain about

86% of reviews
beworben Vs Tatsächliches Produkt28%

nicht wie auf dem Foto

Perücke/Kunsthaarqualität22%

Sorry aber die Perücke sieht aus wie ein Besen

Gesamtgröße17%

Kürzer als im Bild

Qualität insgesamt11%

Qualität nicht gut

Abdeckung6%

und hinten ist kaum Deckkraft, heißt man sieht die Kappe usw durch

Perücke Lila return rate & reasons

Why buyers send it back, as a share of all return requests.

9.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
39%
2Farbe
17%
3Perücke/Kunsthaarqualität
17%
4Qualität insgesamt
7%
5beworben Vs Tatsächliches Produkt
6%

Common Perücke Lila questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Perücke Lila 37/100 on Amazon Germany — Skip it. The niche generates €16K/yr across 43 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -77.7% over the last 90 days.
Search demand for Perücke Lila on Amazon Germany peaks in Jan–Feb–Oct, where the busiest month runs 10.8× the quietest.