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Perücke Grau

Maybe

The products selling today average only 3.8★. But demand is soft, at -72.9% this quarter, so Perücke Grau is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€38K/yr76K searches / yr
90-day growth
-72.9%search demand this quarter
Competition
35%top-5 click share · 34 brands · 51 sellers

Flapen Score

Perücke Grau against its category

The dotted line is the Kosmetik average. Past it, Perücke Grau is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perücke Grau market on Amazon at a glance

Shoppers on Amazon Germany searched for Perücke Grau 76K times last year and spent an estimated €38K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -72.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-72.9%
Conversion, latest week
2.9%
Market size, estimated
€38Ka year
Peak month
February6.1× the quietest month
Top search term
perücke grau24K searches a year

02 · Price

A sale here is worth €17.10.

Listings sell for €17.10 on average, from €6.79 to €50.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.10 that is €0 to €2K a year per listing.

Average price
€17.10inside the $15 to $100 sweet spot
Price range
€6.79–€50.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
7.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #1,204 within Haarverlängerungen & Perücken. It carries 238 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
18.6%
Average rank
#1,204in Haarverlängerungen & Perücken
Average rating
3.83 starsAmazon Germany average 4.37 stars
Average reviews
238per listing
Listings tracked
48

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Perücke Grau products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

51

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

35%

Top 20: 72%

Open market

49%

  • Brand 114%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Perücke Grau search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 6.1×

Search terms

Top Perücke Grau search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perücke grau24K/yr
  • graue perücke damen12K/yr
  • perücke grau damen11K/yr
  • graue perücke8K/yr
  • perücke damen grau9K/yr
  • perücke grau kurz6K/yr
  • perücke grau lang5K/yr

Reviews and returns

What reviews say buyers love and hate about Perücke Grau

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Perücke/Kunsthaarqualität”
32%of negative reviews mention “Gesamtgröße”
7.5%of orders come back
“Paßt nicht”
A buyer, on “Gesamtgröße”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Perücke Grau questions

Answered from the same tracked data.