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Paw Patrol Kleidung

Fail

Demand is soft, at -43.7% this quarter, so Paw Patrol Kleidung is a Fail.

Flapen Score
35
35 / 100
Ranks 1,153 of 1,260 Kosmetik niches · −12 vs the category median of 47
Market size
€38K/yr61K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
72%top-5 click share · 6 brands · 32 sellers

Flapen Score

Paw Patrol Kleidung against its category

The dotted line is the Kosmetik average. Past it, Paw Patrol Kleidung is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Kleidung market on Amazon at a glance

Shoppers on Amazon Germany searched for Paw Patrol Kleidung 61K times last year and spent an estimated €38K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
5.5%
Market size, estimated
€38Ka year
Peak month
December4.5× the quietest month
Top search term
paw patrol badebombe12K searches a year

02 · Price

A sale here is worth €11.24.

Listings sell for €11.24 on average, from €2.18 to €20.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €11.24 that is €1K to €3K a year per listing.

Average price
€11.24under the $15 to $100 sweet spot
Price range
€2.18–€20.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #220 within Baden & Körperpflege. It carries 388 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
2.3%
Average rank
#220in Baden & Körperpflege
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
388per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Paw Patrol Kleidung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 232%
  • Brand 323%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Paw Patrol Kleidung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Paw Patrol Kleidung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol badebombe12K/yr
  • paw patrol waffeleisen13K/yr
  • paw patrol süßigkeiten10K/yr
  • waffeleisen paw patrol8K/yr
  • badekugeln paw patrol6K/yr
  • badebomben paw patrol4K/yr
  • paw patrol gummibärchen2K/yr
  • paw patrol schokolade2K/yr
  • inkee paw patrol2K/yr
  • paw patrol kleinigkeit1K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Kleidung

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Spaß/Unterhaltungserlebnis”
15%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.2%of orders come back
“Anders als erwartet”
A buyer, on “beworben Vs Tatsächliches Produkt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Paw Patrol Kleidung questions

Answered from the same tracked data.