paul mitchell shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€29.34avg listing price — sweet spot $15–$100
Price range
Great€13.49–€71.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€123K€123K/yr · 82K searches
Review moat
Bad5,642.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, paul mitchell shampoo is a €123K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
paul mitchell shampoo market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €117K–€147K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #891
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 13%
- Out of stock
- 5.5%
- Avg brand age
- 85 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
0%
- Paul Mitchell76%
- Tea Tree19%
- Awapuhi Wild Ginger3%
- Botanic Hearth2%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -14.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top paul mitchell shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paul Mitchell Awapuhi Shampoo - Haarwäsche in Friseur-Qualität für alle Haartypen reichhaltiges Feuchtigkeits-Shampoo 300 ml
Paul Mitchell€18.954.5★12,487 rev
Paul Mitchell Super Strong Shampoo - schützendes und reparierendes Kräftigungs-Shampoo für geschädigtes und kraftloses Haar 300 ml
Paul Mitchell€20.864.5★140 rev
Paul Mitchell Instant Moisture Shampoo - feuchtigkeitsspendende Haarwäsche Pflege-Shampoo ideal für trockene Haare 300 ml (1er Pack)
Paul Mitchell€20.524.5★1,310 rev
Paul Mitchell Tea Tree Special Shampoo - Cleansing Shampoo für die tägliche Haarwäsche Haar-Pflege Shampoo für alle Haartypen entfernt Unreinheiten 1000 ml
Tea Tree€48.524.7★597 rev
Paul Mitchell Color Protect Shampoo - tägliche Haar-Pflege für coloriertes Haar sanftes Haar-Shampoo spendet Feuchtigkeit 300 ml
Paul Mitchell€20.614.4★2,538 rev
Newest
by launch date
Tea Tree Shampoo - Fights Dandruff and Dry Scalp - for Daily Use - Men and Women Promotes Heathy Scalp - 16 FL oz
Botanic Hearth€13.496,467 rev
Paul Mitchell Clean Beauty Hydrate Shampoo reichhaltige Haar-Wäsche mit Oliven-Öl feuchtigkeitsspendende Hair-Care für trockenes Haar 250 ml
Paul Mitchell€25.65447 rev
Paul Mitchell Clean Beauty Hydrate Shampoo Reichhaltige Haar-Wäsche Mit Oliven-Öl Feuchtigkeitsspendende Hair-Care Für Trockenes Haar 1000ml
Paul Mitchell€53.18203 rev
Paul Mitchell Clean Beauty Smooth Anti-Frizz Shampoo Vegane Haar-Wäsche Für Geschädigtes Haar Haarpflege Mit Mandel-Öl 250ml
Paul Mitchell€25.71336 rev
Paul Mitchell Super Strong Shampoo - schützendes und reparierendes Kräftigungs-Shampoo für geschädigtes und kraftloses Haar 300 ml
Paul Mitchell€20.86140 rev
Trending
90-day click momentum
Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo - Feuchtigkeits-Shampoo für trockenes strapaziertes Haar Haarpflege in Salon-Qualität 1000 ml
Awapuhi Wild Ginger€71.434.6★
Tea Tree Shampoo - Fights Dandruff and Dry Scalp - for Daily Use - Men and Women Promotes Heathy Scalp - 16 FL oz
Botanic Hearth€13.494.3★
Paul Mitchell Extra-Body Daily Shampoo 1er Pack (1 x 1000 ml)
Paul Mitchell€42.924.6★
Paul Mitchell Clean Beauty Hydrate Shampoo Reichhaltige Haar-Wäsche Mit Oliven-Öl Feuchtigkeitsspendende Hair-Care Für Trockenes Haar 1000ml
Paul Mitchell€53.184.7★
Paul Mitchell Clean Beauty Smooth Anti-Frizz Shampoo Vegane Haar-Wäsche Für Geschädigtes Haar Haarpflege Mit Mandel-Öl 250ml
Paul Mitchell€25.714.4★
What buyers say about paul mitchell shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Paul Mitchell Instant Moisture Shampoo”
“Besonders gut gefällt mir auch der Duft”
“Alles wie beschrieben”
“Shampoo für feine Haare”
“Er ist angenehm und dezent, also nicht so, als hätte man sich versehentlich mit einer Parfümerie geprügelt”
“Der reinigt auch”
“Super für dünne und wenige Haare”
“Interessante Farbe”
“Sehr gutes Material”
What buyers complain about
“schrecklicher Geruch”
“Nicht dienlich zum Zweck des Haare Waschens”
“Preis ist schon sehr hoch”
“Nach 2 Wochen war meine Kopfhaut so trocken, dass ich große Schuppen davon bekommen habe”
“Konsistenz ist sehr zähflüssig und dick”
“Alles nur Reklame BLABLABLA”
“Nach 2 Wochen war meine Kopfhaut so trocken, dass ich große Schuppen davon bekommen habe”
“Das Shampoo bringt kein großes Volumen im Haar, da kauf ch lieber Pantene Pro V oder das billige Schauma, mit viel größeem Erfolg”
Top return reasons
Common questions
- Is paul mitchell shampoo profitable to sell on Amazon Germany?
- The niche generates €123K/yr across 23 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the paul mitchell shampoo niche?
- 4 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paul mitchell shampoo?
- Top complaints mined from reviews: Geruch, Eignung Glattes Haar, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for paul mitchell shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the paul mitchell shampoo niche?
- Listings span €13.49–€71.43; the average listing price is €29.34 (sweet spot $15–$100). The average incumbent carries 5,643 reviews — the moat a new listing must climb.