Paul Mitchell Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Paul Mitchell Shampoo doesn't clear our bar today.
Flapen Score
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Is Paul Mitchell Shampoo profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Paul Mitchell Shampoo is a €123K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Paul Mitchell Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.0% over the last 90 days and 5.1% of searches end in a purchase.
€123K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Paul Mitchell Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paul Mitchell Awapuhi Shampoo - Haarwäsche in Friseur-Qualität für alle Haartypen reichhaltiges Feuchtigkeits-Shampoo 300 ml
- Price
- €18.95
- Rating
- 4.5/5
- Reviews
- 12,487
- Age
- 18y ago
Paul Mitchell Super Strong Shampoo - schützendes und reparierendes Kräftigungs-Shampoo für geschädigtes und kraftloses Haar 300 ml
- Price
- €20.86
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 13y ago
Paul Mitchell Instant Moisture Shampoo - feuchtigkeitsspendende Haarwäsche Pflege-Shampoo ideal für trockene Haare 300 ml (1er Pack)
- Price
- €20.52
- Rating
- 4.5/5
- Reviews
- 1,310
- Age
- 18y ago
Paul Mitchell Tea Tree Special Shampoo - Cleansing Shampoo für die tägliche Haarwäsche Haar-Pflege Shampoo für alle Haartypen entfernt Unreinheiten 1000 ml
- Price
- €48.52
- Rating
- 4.7/5
- Reviews
- 597
- Age
- 17y ago
Paul Mitchell Color Protect Shampoo - tägliche Haar-Pflege für coloriertes Haar sanftes Haar-Shampoo spendet Feuchtigkeit 300 ml
- Price
- €20.61
- Rating
- 4.4/5
- Reviews
- 2,538
- Age
- 18y ago
Trending
90-day click momentum
Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo - Feuchtigkeits-Shampoo für trockenes strapaziertes Haar Haarpflege in Salon-Qualität 1000 ml
- Price
- €71.43
- Rating
- 4.6/5
- Reviews
- 3,175
- Age
- 14y ago
Tea Tree Shampoo - Fights Dandruff and Dry Scalp - for Daily Use - Men and Women Promotes Heathy Scalp - 16 FL oz
- Price
- €13.49
- Rating
- 4.3/5
- Reviews
- 6,467
- Age
- 2y ago
Paul Mitchell Extra-Body Daily Shampoo 1er Pack (1 x 1000 ml)
- Price
- €42.92
- Rating
- 4.6/5
- Reviews
- 2,424
- Age
- 16y ago
Paul Mitchell Clean Beauty Hydrate Shampoo Reichhaltige Haar-Wäsche Mit Oliven-Öl Feuchtigkeitsspendende Hair-Care Für Trockenes Haar 1000ml
- Price
- €53.18
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 5y ago
Paul Mitchell Clean Beauty Smooth Anti-Frizz Shampoo Vegane Haar-Wäsche Für Geschädigtes Haar Haarpflege Mit Mandel-Öl 250ml
- Price
- €25.71
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 5y ago
Newest
by launch dateTea Tree Shampoo - Fights Dandruff and Dry Scalp - for Daily Use - Men and Women Promotes Heathy Scalp - 16 FL oz
- Price
- €13.49
- Rating
- 4.3/5
- Reviews
- 6,467
- Age
- 2y ago
Paul Mitchell Clean Beauty Hydrate Shampoo reichhaltige Haar-Wäsche mit Oliven-Öl feuchtigkeitsspendende Hair-Care für trockenes Haar 250 ml
- Price
- €25.65
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 5y ago
Paul Mitchell Clean Beauty Hydrate Shampoo Reichhaltige Haar-Wäsche Mit Oliven-Öl Feuchtigkeitsspendende Hair-Care Für Trockenes Haar 1000ml
- Price
- €53.18
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 5y ago
Paul Mitchell Clean Beauty Smooth Anti-Frizz Shampoo Vegane Haar-Wäsche Für Geschädigtes Haar Haarpflege Mit Mandel-Öl 250ml
- Price
- €25.71
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 5y ago
Paul Mitchell Super Strong Shampoo - schützendes und reparierendes Kräftigungs-Shampoo für geschädigtes und kraftloses Haar 300 ml
- Price
- €20.86
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 13y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
0%
- Paul Mitchell76%
- Tea Tree19%
- Awapuhi Wild Ginger3%
- Botanic Hearth2%
Paul Mitchell Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
What reviews say buyers love and hate about Paul Mitchell Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Super Produkt”
“Paul Mitchell Instant Moisture Shampoo”
“Besonders gut gefällt mir auch der Duft”
“Alles wie beschrieben”
“Shampoo für feine Haare”
What buyers complain about
79% of reviews“schrecklicher Geruch”
“Nicht dienlich zum Zweck des Haare Waschens”
“Preis ist schon sehr hoch”
“Nach 2 Wochen war meine Kopfhaut so trocken, dass ich große Schuppen davon bekommen habe”
“Konsistenz ist sehr zähflüssig und dick”
Paul Mitchell Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paul Mitchell Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
