Is parfümöl profitable to sell on Amazon Germany?

The niche generates €235K/yr across 18 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the parfümöl niche?

9 brands and 39 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in parfümöl?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.6%.

When does demand for parfümöl peak?

Demand peaks in Sep–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the parfümöl niche?

Listings span €4.68–€67.52; the average listing price is €20.95 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.

parfümöl

Worth a look

Shows low returns (0.6%), but soft demand (-19.0% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great€20.95

avg listing price — sweet spot $15–$100

Price range

Great€4.68–€67.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good876.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay€235K

€235K/yr · 312K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, parfümöl is a €235K/yr Amazon Germany market (312K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

parfümöl market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: €210K–€262K; units × avg price
Conversion rate: 3.6%
Avg BSR: #76
Page quality: 0%
Prime: 56%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Sultan of Style64%
Al Rehab11%
Al-Rehab6%
Jovan6%
Collection Prestige5%
El-Musc3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top parfümöl search terms

sultan of style parfum herren70K/yr -35.3%6.9% conv.
parfümöl40K/yr -21.1%0.5% conv.
sultan parfüm25K/yr -1.1%3.4% conv.
perfume oil19K/yr -0.9%0.6% conv.
parfümöl damen22K/yr -14.5%0.7% conv.
sultan18K/yr -20.5%2.9% conv.
al rehab15K/yr +6.6%1.0% conv.
al-rehab22K/yr -44.9%1.1% conv.
parfümöl herren14K/yr -11.5%0.9% conv.
parfüm öl11K/yr -19.7%1.2% conv.

All search terms

Top parfümöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sultan of Style Sweet Ocean Parfum Oil Herren | Frischer & Süßlicher Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männe

Sultan of Style€33.373.9★2,093 rev

Sultan of Style Pure Alpha Parfum Oil Herren | Würziger & Frischer Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männer

Sultan of Style€33.173.8★2,092 rev

Sultan of Style Deep Force Parfum Oil Herren - Intensiver & Eleganter Orient Duft - 100% Alkoholfrei - Pflegende Ätherische Öle - Geschenke für Männer

Sultan of Style€29.783.8★733 rev

Al Rehab Choco Musk 6ml Parfum Duft - Al Rehab Misk Parfümöl für HERREN & DAMEN Moschus

Al Rehab€5.274.3★1,314 rev

Soft 6ml Al Rehab Parfümöl Misk Parfum Duft für HERREN & DAMEN Moschus

Al-Rehab€5.174.5★558 rev

Newest

by launch date

El-Musc - Musc Baccarat Amber 6ml Parfümöl - Misk Musk Parfum Duft HERREN DAMEN

El-Musc€6.1561 rev

1y ago

Sultan of Style Golden Scepter Limited Edition Parfum Oil Herren I 45ml | Würziger & Frischer Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männer

Sultan of Style€34.87138 rev

2y ago

Sultan of Style Sweet Ocean - Pheromone Parfum Spray für Herren - frisch & charismatisch - intensiver & langanhaltender Duft mit Extended-Release Complex - 75 ml

Sultan of Style€67.3828 rev

2y ago

Sultan of Style Pure Alpha - Pheromone Parfum Spray für Herren - intensiver & langanhaltender Duft mit Extended-Release Complex - 75 ml

Sultan of Style€67.5236 rev

2y ago

Collection Prestige Paris Sultan N9 Eau de Parfum Mixte 50 ml

Collection Prestige€28.43112 rev

2y ago

What buyers say about parfümöl

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch76%

“Duft cool”

Qualität insgesamt6%

“Gutes Produkt”

beworben Vs Tatsächliches Produkt4%

“Das Produkt entspricht meinen Erwartungen zu 100 Prozent”

Preis-Leistungs-Verhältnis3%

“Der Preis ist okay”

Komfort insgesamt2%

“sehr angenehm für Damen”

Haltbarkeit2%

“hält überraschend lange auf der Haut”

Ölig/fettig1%

“Gutes Öl”

Einfache Anwendung1%

“Der Roll-on mit der kleinen Kugel macht das Auftragen total einfach und angenehm”

Benutzerfreundlichkeit1%

“Praktisch da es in jedem Handtasche passt”

Abgabemechanismus0%

“der abroller tut seinen Job”

What buyers complain about

Geruch48%

“Duft nicht gut”

Preis-Leistungs-Verhältnis9%

“Umsonst Geld in Müll geworfen”

Haltbarkeit8%

“Keine extreme Haltbarkeit”

beworben Vs Tatsächliches Produkt5%

“Nicht wie beschrieben”

Qualität insgesamt5%

“Es ist einfach nur Müll”

Stärke2%

“Nicht so stark”

Fleckenbeständigkeit2%

“Flecken auf Kleider”

Produktzustand2%

“War schlecht und keine neue Ware”

Defekt Material/Teile2%

“Leider defekt erhalten”

Funktionalität insgesamt2%

“Ok. Kommt nicht an pure Alpha ran ist aber ok.”

Top return reasons

Geruch65%

Qualität insgesamt5%

Produktzustand4%

beworben Vs Tatsächliches Produkt3%

Funktionalität insgesamt3%

Auslaufsicher3%

Motorleistung2%

Kompatibilität – insgesamt2%

Ölig/fettig2%

Defekt Material/Teile2%

Common questions

Is parfümöl profitable to sell on Amazon Germany?: The niche generates €235K/yr across 18 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the parfümöl niche?: 9 brands and 39 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in parfümöl?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.6%.
When does demand for parfümöl peak?: Demand peaks in Sep–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the parfümöl niche?: Listings span €4.68–€67.52; the average listing price is €20.95 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.

parfümöl

parfümöl market data

Competition & brand share

Demand & seasonality

Top parfümöl search terms

Top parfümöl products on Amazon

Top sellers

Newest

Trending

What buyers say about parfümöl

What buyers love

What buyers complain about

Top return reasons

Common questions

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