Is Parfümöl profitable to sell on Amazon Germany?

Flapen scores Parfümöl 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €235K a year across 18 tracked products. Search demand grew -19.0% in the last 90 days.

How competitive is the Parfümöl niche on Amazon Germany?

9 brands and 39 sellers compete in Parfümöl on Amazon Germany. The top 5 Parfümöl products take 63% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Parfümöl?

Parfümöl buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and Haltbarkeit. An estimated 0.6% of orders come back.

When does demand for Parfümöl peak?

Search demand for Parfümöl on Amazon Germany peaks in Sep–Nov–Dec, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Parfümöl niche?

Parfümöl sells for €20.95 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.68 to €67.52. The average product has 876 reviews, the count a new listing must catch up to.

Parfümöl

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -19.0% this quarter, so Parfümöl is a Maybe.

Flapen Score: 51
51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size: €235K/yr312K searches / yr
90-day growth: -19.0%search demand this quarter
Competition: 63%top-5 click share · 9 brands · 39 sellers

Flapen Score

Parfümöl against its category

The dotted line is the Kosmetik average. Past it, Parfümöl is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Parfümöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Parfümöl 312K times last year and spent an estimated €235K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €235K a year.

Searches, last 12 months: 312K
Growth, 90 days vs prior 90: -19.0%
Conversion, latest week: 3.6%
Market size, estimated: €235Ka year
Peak month: November2.4× the quietest month
Top search term: sultan of style parfum herren70K searches a year

02 · Price

A sale here is worth €20.95.

Listings sell for €20.95 on average, from €4.68 to €67.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €20.95 that is €10K to €16K a year per listing.

Average price: €20.95inside the $15 to $100 sweet spot
Price range: €4.68–€67.52
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €10K–€16K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Düfte. It carries 876 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 56%
Out of stock, average day: 0.0%
Average rank: #76in Düfte
Average rating: 4.21 starsAmazon Germany average 4.37 stars
Average reviews: 876per listing
Listings tracked: 18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products

Top Parfümöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Brand 164%
Brand 211%
Brand 36%
Brand 46%
Brand 55%
Brand 63%
Open — no brand owns it (3 brands, 6%)

Demand

Parfümöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Parfümöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

sultan of style parfum herren70K/yr -35.3%6.9% conv.
parfümöl40K/yr -21.1%0.5% conv.
sultan parfüm25K/yr -1.1%3.4% conv.
perfume oil19K/yr -0.9%0.6% conv.
parfümöl damen22K/yr -14.5%0.7% conv.
sultan18K/yr -20.5%2.9% conv.
al rehab15K/yr +6.6%1.0% conv.
al-rehab22K/yr -44.9%1.1% conv.
parfümöl herren14K/yr -11.5%0.9% conv.
parfüm öl11K/yr -19.7%1.2% conv.

Reviews and returns

What reviews say buyers love and hate about Parfümöl

We read the reviews and the return reasons for every product selling here.

76%of positive reviews mention “Geruch”

48%of negative reviews mention “Geruch”

0.6%of orders come back

“Duft nicht gut”

A buyer, on “Geruch”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Parfümöl questions

Answered from the same tracked data.

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