How competitive is the Parfümöl niche on Amazon Germany?

9 brands and 39 sellers compete in Parfümöl on Amazon Germany. The top 5 Parfümöl products take 63% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Parfümöl?

Parfümöl buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Parfümöl niche?

Parfümöl sells for €20.95 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €4.68–€67.52. The average incumbent carries 876 reviews — the moat a new listing must climb.

Parfümöl

Parfümöl shows low returns (0.6%), but soft demand (-19.0% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

This niche Category average · 1,260 niches

Is Parfümöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Parfümöl is a €235K/yr Amazon Germany market (312K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 51/100.

Parfümöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.0% over the last 90 days and 3.6% of searches end in a purchase.

€235K

revenue / yr

Units sold / yr13K

Search volume / yr-19.0%312K

Conversion rate3.6%

Avg price€20.95

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 39

Top-5 product click share63%

Open market9%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 18 products

Top Parfümöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sultan of Style Sweet Ocean Parfum Oil Herren | Frischer & Süßlicher Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männe

Price: €33.37
Rating: 3.9/5
Reviews: 2,093
Age: 2y ago

Sultan of Style Pure Alpha Parfum Oil Herren | Würziger & Frischer Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männer

Price: €33.17
Rating: 3.8/5
Reviews: 2,092
Age: 8y ago

Sultan of Style Deep Force Parfum Oil Herren - Intensiver & Eleganter Orient Duft - 100% Alkoholfrei - Pflegende Ätherische Öle - Geschenke für Männer

Price: €29.78
Rating: 3.8/5
Reviews: 733
Age: 2y ago

Al Rehab Choco Musk 6ml Parfum Duft - Al Rehab Misk Parfümöl für HERREN & DAMEN Moschus

Price: €5.27
Rating: 4.3/5
Reviews: 1,314
Age: 5y ago

Soft 6ml Al Rehab Parfümöl Misk Parfum Duft für HERREN & DAMEN Moschus

Price: €5.17
Rating: 4.5/5
Reviews: 558
Age: 5y ago

Newest

by launch date

El-Musc - Musc Baccarat Amber 6ml Parfümöl - Misk Musk Parfum Duft HERREN DAMEN

Price: €6.15
Rating: 4.4/5
Reviews: 61
Age: 1y ago

Sultan of Style Golden Scepter Limited Edition Parfum Oil Herren I 45ml | Würziger & Frischer Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männer

Price: €34.87
Rating: 4.3/5
Reviews: 138
Age: 2y ago

Sultan of Style Sweet Ocean - Pheromone Parfum Spray für Herren - frisch & charismatisch - intensiver & langanhaltender Duft mit Extended-Release Complex - 75 ml

Price: €67.38
Rating: 3.8/5
Reviews: 28
Age: 2y ago

Sultan of Style Pure Alpha - Pheromone Parfum Spray für Herren - intensiver & langanhaltender Duft mit Extended-Release Complex - 75 ml

Price: €67.52
Rating: 4.0/5
Reviews: 36
Age: 2y ago

Collection Prestige Paris Sultan N9 Eau de Parfum Mixte 50 ml

Price: €28.43
Rating: 4.5/5
Reviews: 112
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Sultan of Style64%
Al Rehab11%
Al-Rehab6%
Jovan6%
Collection Prestige5%
El-Musc3%
Open — no brand owns it (3 brands, 6%)

Parfümöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume312KCVR3.6%Products18Brands9Top 5 Brands91%OOS Rate0.0%Rating4.2★Reviews876Avg BSR#76

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×

Top Parfümöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sultan of style parfum herren70K/yr -35.3%6.9% conv.
parfümöl40K/yr -21.1%0.5% conv.
sultan parfüm25K/yr -1.1%3.4% conv.
perfume oil19K/yr -0.9%0.6% conv.
parfümöl damen22K/yr -14.5%0.7% conv.
sultan18K/yr -20.5%2.9% conv.
al rehab15K/yr +6.6%1.0% conv.
al-rehab22K/yr -44.9%1.1% conv.
parfümöl herren14K/yr -11.5%0.9% conv.
parfüm öl11K/yr -19.7%1.2% conv.

What reviews say buyers love and hate about Parfümöl

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Geruch76%

“Duft cool”

Qualität insgesamt6%

“Gutes Produkt”

beworben Vs Tatsächliches Produkt4%

“Das Produkt entspricht meinen Erwartungen zu 100 Prozent”

Preis-Leistungs-Verhältnis3%

“Der Preis ist okay”

Komfort insgesamt2%

“sehr angenehm für Damen”

What buyers complain about

85% of reviews

Geruch48%

“Duft nicht gut”

Preis-Leistungs-Verhältnis9%

“Umsonst Geld in Müll geworfen”

Haltbarkeit8%

“Keine extreme Haltbarkeit”

beworben Vs Tatsächliches Produkt5%

“Nicht wie beschrieben”

Qualität insgesamt5%

“Es ist einfach nur Müll”

Parfümöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

65%

2Qualität insgesamt

3Produktzustand

4beworben Vs Tatsächliches Produkt

5Funktionalität insgesamt

Common Parfümöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Parfümöl 51/100 on Amazon Germany — Worth a look. The niche generates €235K/yr across 18 tracked products. Search demand moved -19.0% over the last 90 days.