How competitive is the Parfüm Set Herren niche on Amazon Germany?

6 brands and 124 sellers compete in Parfüm Set Herren on Amazon Germany. The top 5 Parfüm Set Herren products take 32% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Parfüm Set Herren?

Parfüm Set Herren buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Parfüm Set Herren niche?

Parfüm Set Herren sells for €74.23 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €24.25–€268.68. The average incumbent carries 6,422 reviews — the moat a new listing must climb.

Parfüm Set Herren

Parfüm Set Herren shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

This niche Category average · 1,260 niches

Is Parfüm Set Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Parfüm Set Herren is a €1.1M/yr Amazon Germany market (826K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Parfüm Set Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.3% over the last 90 days and 1.8% of searches end in a purchase.

€1.1M

revenue / yr

Units sold / yr15K

Search volume / yr-9.3%826K

Conversion rate1.8%

Avg price€74.23

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 124

Top-5 product click share32%

Open market1%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 44 products

Top Parfüm Set Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gianni Versace Eros EDT Vapo - 1 x 100 ml

Price: €48.83
Rating: 4.6/5
Reviews: 31,572
Age: 13y ago

VERSACE Eros Parfum Herrenduft 100 ml

Price: €70.88
Rating: 4.3/5
Reviews: 2,318
Age: 4y ago

VERSACE Eau de Toilette 200ml EROS VAPO.

Price: €71.99
Rating: 4.6/5
Reviews: 10,497
Age: 12y ago

Christian Dior Sauvage Elixir - 60 ml

Price: €110.20
Rating: 4.4/5
Reviews: 1,168
Age: 4y ago

Christian Dior Sauvage Homme/Herren Eau de Toilette Vaporisateur/Spray 1er Pack (1 x 60 ml)

Price: €70.39
Rating: 4.6/5
Reviews: 7,293
Age: 10y ago

Newest

by launch date

Dior Sauvage Fragrances Men Eau De Parfum 10ml

Price: €24.25
Rating: 4.1/5
Reviews: 5
Age: 2mo ago

VERSACE Eros Energy Pour Homme Eau de Parfum 100 ml

Price: €56.04
Rating: 4.6/5
Reviews: 1,139
Age: 1y ago

Dior Sauvage Fragrances Men Eau Forte Parfum 100ml

Price: €132.29
Rating: 4.0/5
Reviews: 44
Age: 1y ago

Dior Dior Sauvage for Men Eau de Toilette Spray 200 ml

Price: €146.49
Rating: 4.4/5
Reviews: 35
Age: 1y ago

Versace Eros Eau de Parfum Vapo 100 ml

Price: €58.98
Rating: 4.6/5
Reviews: 198
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

Dior53%
Versace43%
Azzaro2%
GDECC1%
Peccati Olfattivi1%
ANTONIO ROSSI1%
Open — no brand owns it (0%)

Parfüm Set Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume826KCVR1.8%Products44Brands6Top 5 Brands99%OOS Rate3.5%Rating4.5★Reviews6,422Avg BSR#730

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Parfüm Set Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dior sauvage parfum herren253K/yr -12.7%1.1% conv.
versace eros parfum herren173K/yr -0.9%3.0% conv.
versace eros63K/yr -8.3%2.4% conv.
dior sauvage61K/yr -3.8%0.7% conv.
sauvage dior männer parfum71K/yr -17.5%1.3% conv.
sauvage dior38K/yr -7.5%1.1% conv.
savage dior parfüm herren30K/yr -13.4%1.2% conv.
dior parfum herren24K/yr -21.8%0.1% conv.
sauvage21K/yr -0.1%0.7% conv.
eros versace herren17K/yr +11.9%2.6% conv.

What reviews say buyers love and hate about Parfüm Set Herren

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Geruch77%

“Klasse Parfüm”

Qualität insgesamt5%

“Super Produkt”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung stabil”

beworben Vs Tatsächliches Produkt2%

“einfach ein spitzen produkt,alles so wie vom hersteller beschrieben,auch meine bekannten”

Komfort insgesamt2%

“Ganz ehrlich: Komfort und Optik sind auf einem Level, wo man keine bekannten Marken braucht, nur um sich gut zu fühlen”

What buyers complain about

85% of reviews

Geruch47%

“Duft könnte kräftiger sein”

Preis-Leistungs-Verhältnis8%

“Preislich im oberen Drittel”

Haltbarkeit6%

“Kurze Haltbarkeit”

Qualität insgesamt5%

“Qualität fraglich”

Eignung Winterwetter4%

“Ich weiß nicht, ob es im Winter schneller verdampft”

Parfüm Set Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

61%

2beworben Vs Tatsächliches Produkt

12%

3Gesamtgröße

4Qualität insgesamt

5Produktzustand

Common Parfüm Set Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Parfüm Set Herren 51/100 on Amazon Germany — Worth a look. The niche generates €1.1M/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.