parfüm set herren
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great€74.23avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 826K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€24.25–€268.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,422.39avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, parfüm set herren is a €1.1M/yr Amazon Germany market (826K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
parfüm set herren market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- €928K–€1.1M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #730
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 11%
- Out of stock
- 3.5%
- Avg brand age
- 58 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
124
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
32%
Top 20: 76%
Open market
0%
- Dior53%
- Versace43%
- Azzaro2%
- GDECC1%
- Peccati Olfattivi1%
- ANTONIO ROSSI1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top parfüm set herren search terms
- dior sauvage parfum herren253K/yr
- versace eros parfum herren173K/yr
- versace eros63K/yr
- dior sauvage61K/yr
- sauvage dior männer parfum71K/yr
- sauvage dior38K/yr
- savage dior parfüm herren30K/yr
- dior parfum herren24K/yr
- sauvage21K/yr
- eros versace herren17K/yr
Top parfüm set herren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gianni Versace Eros EDT Vapo - 1 x 100 ml
Versace€48.834.6★31,572 rev
VERSACE Eros Parfum Herrenduft 100 ml
Versace€70.884.3★2,318 rev
VERSACE Eau de Toilette 200ml EROS VAPO.
Versace€71.994.6★10,497 rev
Christian Dior Sauvage Elixir - 60 ml
Dior€110.204.4★1,168 rev
Christian Dior Sauvage Homme/Herren Eau de Toilette Vaporisateur/Spray 1er Pack (1 x 60 ml)
Dior€70.394.6★7,293 rev
Newest
by launch date
Dior Sauvage Fragrances Men Eau De Parfum 10ml
Dior€24.255 rev
VERSACE Eros Energy Pour Homme Eau de Parfum 100 ml
Versace€56.041,139 rev
Dior Sauvage Fragrances Men Eau Forte Parfum 100ml
Dior€132.2944 rev
Dior Dior Sauvage for Men Eau de Toilette Spray 200 ml
Dior€146.4935 rev
Versace Eros Eau de Parfum Vapo 100 ml
Versace€58.98198 rev
Trending
90-day click momentumDior Sauvage Fragrances Men Eau De Parfum 10ml
Dior€24.254.1★
Dior Sauvage Fragrances Men Eau Forte Parfum 100ml
Dior€132.294.0★
Dior Dior Sauvage for Men Eau de Toilette Spray 200 ml
Dior€146.494.4★
Versace Eros Eau de Parfum Vapo 100 ml
Versace€58.984.6★
DIOR Sauvage Parfum 30 ml
Dior€66.164.0★
What buyers say about parfüm set herren
What buyers praise and complain about, mined from review topics.What buyers love
“Klasse Parfüm”
“Super Produkt”
“Preis/Leistung stabil”
“einfach ein spitzen produkt,alles so wie vom hersteller beschrieben,auch meine bekannten”
“Ganz ehrlich: Komfort und Optik sind auf einem Level, wo man keine bekannten Marken braucht, nur um sich gut zu fühlen”
“Winter geeignet”
“das passt.”
“Er hält lange auf der Haut”
“EINFACH TIO”
“optisch einigermaßen schick”
What buyers complain about
“Duft könnte kräftiger sein”
“Preislich im oberen Drittel”
“Kurze Haltbarkeit”
“Qualität fraglich”
“Ich weiß nicht, ob es im Winter schneller verdampft”
“Fett”
“Sehr klein”
“Nähte im Schritt wenig strapazierfähig, nach ein paar mal tragen reisst der Stoff im Nahtbereich vom Schritt und es bilden sich Löcher;”
“Die Shorts sind beim ersten Waschen von XXL auf L geschrumpft”
“Die Shorts sind beim ersten Waschen von XXL auf L geschrumpft”
Top return reasons
Common questions
- Is parfüm set herren profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the parfüm set herren niche?
- 6 brands and 124 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in parfüm set herren?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.5%.
- When does demand for parfüm set herren peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the parfüm set herren niche?
- Listings span €24.25–€268.68; the average listing price is €74.23 (sweet spot $15–$100). The average incumbent carries 6,422 reviews — the moat a new listing must climb.