Parfüm Set Herren

Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months

826K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

1.8%

Market size, estimated

€1.1Ma year

Peak month

December4.4× the quietest month

Top search term

dior sauvage parfum herren253K searches a year

Listings sell for €74.23 on average, from €24.25 to €268.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €74.23 that is €19K to €37K a year per listing.

Average price

€74.23inside the $15 to $100 sweet spot

Price range

€24.25–€268.68

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

€19K–€37K

Returns

0.5%of orders · Amazon Germany median 1.1%

11% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #730 within Düfte. It carries 6,422 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

11%

Prime listings

45%

Out of stock, average day

3.5%

Average rank

#730in Düfte

Average rating

4.48 starsAmazon Germany average 4.37 stars

Average reviews

6,422per listing

Listings tracked

44

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months