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Paraffin

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -57.2% this quarter, so Paraffin is a Maybe.

Filters No Dominant Brand
Flapen Score
54
54 / 100Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size
€41K/yr25K searches / yr
90-day growth
-57.2%search demand this quarter
Competition
44%top-5 click share · 15 brands · 38 sellers

Flapen Score

Paraffin against its category

The dotted line is the Kosmetik average. Past it, Paraffin is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Paraffin market on Amazon at a glance

Shoppers on Amazon Germany searched for Paraffin 25K times last year and spent an estimated €41K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-57.2%
Conversion, latest week
6.3%
Market size, estimated
€41Ka year
Peak month
January3.7× the quietest month
Top search term
paraffinwachs für paraffinbad13K searches a year

02 · Price

A sale here is worth €26.56.

Listings sell for €26.56 on average, from €8.39 to €72.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €26.56 that is €0 to €3K a year per listing.

Average price
€26.56inside the $15 to $100 sweet spot
Price range
€8.39–€72.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #32 within Maniküre & Pediküre. It carries 522 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
64%
Out of stock, average day
8.8%
Average rank
#32in Maniküre & Pediküre
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
522per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Paraffin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

38

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

44%

Top 20: 93%

Open market

36%

  • Brand 113%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 68%

Demand

Paraffin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Paraffin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paraffinwachs für paraffinbad13K/yr
  • paraffinwachs für hände6K/yr
  • paraffinwachs für hände und füße6K/yr

Reviews and returns

What reviews say buyers love and hate about Paraffin

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Geruch”
20%of negative reviews mention “Geruch”
0.6%of orders come back
“Rußt sehr stark”
A buyer, on “Geruch”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

Keep looking

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FAQ

Common Paraffin questions

Answered from the same tracked data.