Paddle Brush
soft demand (-13.0% this quarter) — Paddle Brush doesn't clear our bar today.
Flapen Score
Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Is Paddle Brush profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Paddle Brush is a €115K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Paddle Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.0% over the last 90 days and 4.9% of searches end in a purchase.
€115K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Paddle Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ghd the all-rounder - paddle brush: Paddelbürste zum Entwirren & Stylen Haarbürste für Sleek Looks glattes Finish & Anti Frizz Styling
- Price
- €18.38
- Rating
- 4.6/5
- Reviews
- 2,354
- Age
- 3y ago
ghd Der Mini Allrounder - Mini Paddle Haarbürste
- Price
- €17.97
- Rating
- 4.6/5
- Reviews
- 2,354
- Age
- 4y ago
ghd Glide Glättbürste in Schwarz - Für glatte glänzende & frizz-freie Ergebnisse - Thermische Haarbürste für alle Haartypen
- Price
- €91.76
- Rating
- 4.3/5
- Reviews
- 2,158
- Age
- 2y ago
ghd the dresser - oval dressing brush: Haarbürste mit antistatischen Nylonborsten zum Ausbürsten von Wellen und Locken für gepflegtere & glänzendere Haare für alle Haartypen
- Price
- €19.98
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 8y ago
ghd the blow dryer Keramik-Rundhaarbürste: Runde Bürste zum Föhnen für mehr Volumen verschiedene Größen geschmeidige & glänzende Ergebnisse Anti Frizz Finish für alle Haartypen
- Price
- €18.55
- Rating
- 4.6/5
- Reviews
- 2,278
- Age
- 3y ago
Trending
90-day click momentum
Denman Entwirr- & Styling-Paddle-Haarbürste für nasses oder trockenes Haar lockig kraus glatt dick & lang ideal für Frauen & Männer D38
- Price
- €22.09
- Rating
- 4.6/5
- Reviews
- 1,740
- Age
- 6y ago
ghd the blow dryer Keramik-Rundhaarbürste: Runde Bürste zum Föhnen für mehr Volumen verschiedene Größen geschmeidige & glänzende Ergebnisse Anti Frizz Finish für alle Haartypen
- Price
- €18.55
- Rating
- 4.6/5
- Reviews
- 2,278
- Age
- 3y ago
ghd The Dresser - Ovale Haarbürste
- Price
- €19.37
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 3y ago
ghd Glide Glättbürste in Schwarz - Für glatte glänzende & frizz-freie Ergebnisse - Thermische Haarbürste für alle Haartypen
- Price
- €91.76
- Rating
- 4.3/5
- Reviews
- 2,158
- Age
- 2y ago
HERCULES SÄGEMANN - Paddle Brush 11-reihig | Haarpflegebürste aus Holz zum Entwirren mit Wildschweinborsten und Polyamidstiften mit kleinen Kugelköpfen für gesundes Haar | Farbe: Dunkles Holz
- Price
- €13.73
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 16y ago
Newest
by launch date
LORSEX 2 Stück Haarbürste Große Paddel Haarbürste zum Entwirren für Damen Herren und Kinder ideal für nasses/trockenes Haar glättend massierend und zum Entwirren (Rosa+Schwarz)
- Price
- €7.86
- Rating
- 4.6/5
- Reviews
- 1,322
- Age
- 1y ago
ghd duet blowdry Föhnbürste: 2-in-1 Multistyler für Trocknen & Stylen in einem Schritt langanhaltendes Volumen Anti Frizz Finish & alle Haartypen ohne Hitzeschäden
- Price
- €208.72
- Rating
- 4.0/5
- Reviews
- 482
- Age
- 2y ago
ghd Glide Glättbürste in Schwarz - Für glatte glänzende & frizz-freie Ergebnisse - Thermische Haarbürste für alle Haartypen
- Price
- €91.76
- Rating
- 4.3/5
- Reviews
- 2,158
- Age
- 2y ago
ghd rise Hot Brush: Smarte Lockenbürste und elektrische Rundbürste für mehr Volumen bei Locken und Wellen langanhaltende Ergebnisse ohne extreme Hitzeschäden
- Price
- €110.98
- Rating
- 4.1/5
- Reviews
- 1,670
- Age
- 2y ago
ghd the blow dryer Keramik-Rundhaarbürste: Runde Bürste zum Föhnen für mehr Volumen verschiedene Größen geschmeidige & glänzende Ergebnisse Anti Frizz Finish für alle Haartypen
- Price
- €20.00
- Rating
- 4.6/5
- Reviews
- 2,278
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
58
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
8%
- ghd75%
- BESTOOL5%
- Wet Brush4%
- Hercules Sägemann4%
- Termix3%
- Vista3%
- Open — no brand owns it (5 brands, 8%)
Paddle Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Top Paddle Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ghd bürste24K/yr
- paddle brush18K/yr
- paddelbürste10K/yr
- ghd haarbürste7K/yr
- ghd brush4K/yr
- paddle bürste5K/yr
- ghd kamm3K/yr
- ghd paddle brush3K/yr
What reviews say buyers love and hate about Paddle Brush
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Top Qualität”
“Tut nicht weh kämmt super vor allem dickes Haar”
“Tolle Bürste, sehr stabil, egal um zu föhnen oder einfach nur zu bürsten”
“gleitet elegant durch die Haarsträhnen”
“Super im Handling”
What buyers complain about
68% of reviews“Das größte Handicap bei ghd Produkten ist der Preis”
“Plastik anstelle Holz”
“Geht so, sehr hart auf der Kopfhaut”
“etwas groß”
“Schlechte Qualität”
Paddle Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
4.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paddle Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
