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Paddle Brush

Fail

Demand is soft, at -13.0% this quarter, so Paddle Brush is a Fail.

Flapen Score
39
39 / 100
Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Market size
€115K/yr75K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
55%top-5 click share · 11 brands · 58 sellers

Flapen Score

Paddle Brush against its category

The dotted line is the Kosmetik average. Past it, Paddle Brush is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paddle Brush market on Amazon at a glance

Shoppers on Amazon Germany searched for Paddle Brush 75K times last year and spent an estimated €115K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €115K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
4.9%
Market size, estimated
€115Ka year
Peak month
December2.0× the quietest month
Top search term
ghd bürste24K searches a year

02 · Price

A sale here is worth €31.66.

Listings sell for €31.66 on average, from €7.69 to €208.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €31.66 that is €3K to €8K a year per listing.

Average price
€31.66inside the $15 to $100 sweet spot
Price range
€7.69–€208.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #262 within Haarstyling Geräte & Styling Zubehör. It carries 3,247 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#262in Haarstyling Geräte & Styling Zubehör
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
3,247per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Paddle Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

58

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

8%

  • Brand 175%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Paddle Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Paddle Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghd bürste24K/yr
  • paddle brush18K/yr
  • paddelbürste10K/yr
  • ghd haarbürste7K/yr
  • ghd brush4K/yr
  • paddle bürste5K/yr
  • ghd kamm3K/yr
  • ghd paddle brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Paddle Brush

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
4.0%of orders come back
“Das größte Handicap bei ghd Produkten ist der Preis”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Paddle Brush questions

Answered from the same tracked data.