Paddle Brush
FailDemand is soft, at -13.0% this quarter, so Paddle Brush is a Fail.
- Flapen Score
- 39 / 100Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 4739
- Market size
- €115K/yr75K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 55%top-5 click share · 11 brands · 58 sellers
Flapen Score
Paddle Brush against its category
The dotted line is the Kosmetik average. Past it, Paddle Brush is stronger. Inside it, weaker.
Market
The Paddle Brush market on Amazon at a glance
Shoppers on Amazon Germany searched for Paddle Brush 75K times last year and spent an estimated €115K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €115K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 4.9%
- Market size, estimated
- €115Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- ghd bürste24K searches a year
02 · Price
A sale here is worth €31.66.
Listings sell for €31.66 on average, from €7.69 to €208.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €31.66 that is €3K to €8K a year per listing.
- Average price
- €31.66inside the $15 to $100 sweet spot
- Price range
- €7.69–€208.72
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€8K
- Returns
- 4.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #262 within Haarstyling Geräte & Styling Zubehör. It carries 3,247 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #262in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,247per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Paddle Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
58
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
8%
- Brand 175%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (5 brands, 8%)
Demand
Paddle Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Paddle Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ghd bürste24K/yr
- paddle brush18K/yr
- paddelbürste10K/yr
- ghd haarbürste7K/yr
- ghd brush4K/yr
- paddle bürste5K/yr
- ghd kamm3K/yr
- ghd paddle brush3K/yr
Reviews and returns
What reviews say buyers love and hate about Paddle Brush
We read the reviews and the return reasons for every product selling here.
“Das größte Handicap bei ghd Produkten ist der Preis”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddle Brush questions
Answered from the same tracked data.









