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51

paco rabanne parfum herren

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 86Growth 22Conversion 51Competition 44Returns 98Price range 85Avg price 87Brand share 0Review moat 39Quality gap 24

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€66.25

avg listing price — sweet spot $15–$100

Market size

Great€1.5M

€1.5M/yr · 536K searches

Price range

Great€25.10–€111.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,644.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, paco rabanne parfum herren is a €1.5M/yr Amazon Germany market (536K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

paco rabanne parfum herren market data

Units sold / yr
13K–15K
avg 250–500/product
Revenue / yr
€828K–€994K
units × avg price
Conversion rate
4.1%
Avg BSR
#440
Page quality
0%
Prime
83%
Sponsored
0%
Out of stock
0.0%
Avg brand age
60 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

0%

  • paco rabanne100%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 9 weeks — -5.6% search growth over the last 90 days.
10K6KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Top paco rabanne parfum herren search terms

  • one million herren parfüm113K/yr
  • paco rabanne parfum herren83K/yr
  • invictus parfum herren66K/yr
  • invictus34K/yr
  • paco rabanne34K/yr
  • million28K/yr
  • 1 million parfum herren33K/yr
  • one million23K/yr
  • paco rabanne invictus22K/yr
  • rabanne9K/yr
All search terms

Top paco rabanne parfum herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€147K20%€294K30%€441K40%€588K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about paco rabanne parfum herren

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch81%

“Mega Duft”

Qualität insgesamt6%

“Qualität ist super”

beworben Vs Tatsächliches Produkt4%

“Wie immer”

Preis-Leistungs-Verhältnis3%

“Lieblingsduft zu gutem Preis”

Komfort insgesamt1%

“Sehr angenehm”

Haltbarkeit0%

“Trotzdem finde ich, dass man hier etwas bekommt, das hält, was es verspricht: langanhaltenden, markanten Duft mit viel Persönlichkeit”

What buyers complain about

Geruch38%

“Riecht nur sehr kurz”

Preis-Leistungs-Verhältnis17%

“Kostet in der Parfümerie 145€”

Haltbarkeit12%

“Hält nicht lange”

Anleitung/Benutzerhandbuch/Fehlerbehebung8%

“Lieferanweisungungen wurden nicht eingehalten”

Top return reasons

Geruch64%
Preis-Leistungs-Verhältnis9%
Qualität insgesamt7%
Gesamtgröße6%
Funktionalität insgesamt6%
Auslaufsicher3%
beworben Vs Tatsächliches Produkt3%
Haltbarkeit1%
Feucht/Trocken1%

Common questions

Is paco rabanne parfum herren profitable to sell on Amazon Germany?
The niche generates €1.5M/yr across 24 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the paco rabanne parfum herren niche?
1 brands and 115 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in paco rabanne parfum herren?
Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.4%.
What does it cost to enter the paco rabanne parfum herren niche?
Listings span €25.10–€111.14; the average listing price is €66.25 (sweet spot $15–$100). The average incumbent carries 2,644 reviews — the moat a new listing must climb.