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Paco Rabanne Parfum Damen

brand-locked demand (top 5 brands take 100% of clicks) — Paco Rabanne Parfum Damen doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 58Growth 21Conversion 46Competition 60Returns 97Price range 88Avg price 90Brand share 0Review moat 57Quality gap 24
This niche Category average · 1,260 niches

Is Paco Rabanne Parfum Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Paco Rabanne Parfum Damen is a €461K/yr Amazon Germany market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Paco Rabanne Parfum Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.7% over the last 90 days and 3.7% of searches end in a purchase.

€461K

revenue / yr

Units sold / yr6K
Search volume / yr-8.7%214K
Conversion rate3.7%
Avg price€58.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 120
Top-5 product click share49%
Open market0%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement15%
New entrants (1y)4· 3 succeeded
Avg rating4.6★
Avg reviews1,208

Top Paco Rabanne Parfum Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€18K€37K€55K€74K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

0%

  • paco rabanne98%
  • NAINA1%
  • Mugler1%
  • Open — no brand owns it (0%)

Paco Rabanne Parfum Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR3.7%Products34Brands3Top 5 Brands100%OOS Rate4.0%Rating4.6★Reviews1,208Avg BSR#1,309
4K3KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Paco Rabanne Parfum Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paco rabanne parfum damen47K/yr
  • lady million parfum damen42K/yr
  • one million damen parfüm21K/yr
  • olympea paco rabanne damen16K/yr
  • pacco rabanne damen parfum13K/yr
  • rabanne million gold for her14K/yr
  • lady million10K/yr
  • million gold for her8K/yr
  • pure xs parfüm damen6K/yr
  • olympea parfum7K/yr

What reviews say buyers love and hate about Paco Rabanne Parfum Damen

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Geruch81%

Mega duft

Qualität insgesamt7%

Top Produkt

Preis-Leistungs-Verhältnis4%

Preis passt alles

beworben Vs Tatsächliches Produkt4%

Alles wie es sein soll

Haltbarkeit2%

hält lange an

What buyers complain about

92% of reviews
Geruch57%

stinkt nach Maggi

Preis-Leistungs-Verhältnis22%

Schade um das Geld

beworben Vs Tatsächliches Produkt7%

Ml Angaben stimmen überhaupt nicht überein

Haltbarkeit7%

hält nicht lange

Paco Rabanne Parfum Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
62%
2Gesamtgröße
8%
3Qualität insgesamt
8%
4Defekt Material/Teile
6%
5Funktionalität insgesamt
5%

Common Paco Rabanne Parfum Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paco Rabanne Parfum Damen 49/100 on Amazon Germany — Skip it. The niche generates €461K/yr across 34 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -8.7% over the last 90 days.
Paco Rabanne Parfum Damen buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.5%.