Is oxidant 9% profitable to sell on Amazon Germany?

The niche generates €69K/yr across 15 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (35/100).

How competitive is the oxidant 9% niche?

7 brands and 77 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in oxidant 9%?

Top complaints mined from reviews: Qualität insgesamt, Funktionalität insgesamt, Gesamtgröße. The return rate is 0.2%.

When does demand for oxidant 9% peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the oxidant 9% niche?

Listings span €2.52–€11.05; the average listing price is €7.43 (sweet spot $15–$100). The average incumbent carries 2,189 reviews — the moat a new listing must climb.

oxidant 9%

Skip it

Prices mostly outside the sweet spot ($2.52–$11.05) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,189.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Avg price

Bad€7.43

avg listing price — sweet spot $15–$100

Market size

Bad€69K

€69K/yr · 63K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad€2.52–€11.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, oxidant 9% is a €69K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

oxidant 9% market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: €59K–€74K; units × avg price
Conversion rate: 14.7%
Avg BSR: #130
Page quality: 0%
Prime: 93%
Sponsored: 47%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Wella Professionals66%
M:C Meister Coiffeur13%
WELLA8%
Valquer Laboratorios7%
FANOLA3%
Schwarzkopf2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top oxidant 9% search terms

wasserstoffperoxid 9 prozent14K/yr -11.9%9.0% conv.
welloxon perfect 9 prozent12K/yr -3.9%18.2% conv.
oxidant 9 prozent13K/yr -17.7%12.1% conv.
entwickler 9 prozent7K/yr -3.3%9.4% conv.
wella 9%5K/yr -2.8%19.5% conv.
9% oxidant4K/yr +46.9%15.8% conv.
wella welloxon perfect 9 prozent3K/yr +15.7%15.5% conv.
h2o2 9 prozent3K/yr -19.6%16.0% conv.
oxydant 9 prozent3K/yr -27.6%14.4% conv.

All search terms

Top oxidant 9% products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wella Welloxon Perfect 9% 1000ml

Wella Professionals€9.304.7★2,845 rev

Wella Professionals Welloxon Perfect Entwickler 9% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L

Wella Professionals€9.294.7★1,739 rev

Comair M:C Cream Oxide 9.0 C 1000 Ml 1 L (1Er Pack)

M:C Meister Coiffeur€7.424.7★2,345 rev

2er Wasserstoffperoxid Oxidant Welloxon Perfect 9% H2O2 Wella Professionals 60 ml

Wella Professionals€5.654.6★444 rev

Wella Welloxon Perfect 9% 1000ml

WELLA€8.644.8★957 rev

Newest

by launch date

Wella Professionals Welloxon Perfect Entwickler 9% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L

Wella Professionals€9.291,739 rev

2y ago

Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L

Wella Professionals€10.041,739 rev

3y ago

KLEMERLAIN Oxidationsmittel Creme 30Vol 9% | Premium Stabilisierte Entwickler mit Arganöl für Permanente Haarfärbung & Blondierung | Vegane Formel mit Osmosewasser | Professionell | 1L

K KLEMERLAIN€7.861,651 rev

4y ago

VALQUER Wasserstoffperoxid 20 Vol. 6% Stabilisierte Creme | Oxidationsmittel Entwickler für dauerhafte Haarfärbung und -bleichung | Mit Inhaltsstoffen natürlichen Ursprungs | Professionell | 1 L

Valquer Laboratorios€4.4410,318 rev

6y ago

VALQUER Premium Wasserstoffperoxid 30 Vol. 9% Stabilisierte Creme | Parfümiertes Oxidationsmittel Entwickler für dauerhafte Haarfärbung und -bleichung | Mit Arganöl | Professionell | 1L

Valquer Laboratorios€7.755,581 rev

7y ago

What buyers say about oxidant 9%

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Super Produkt”

beworben Vs Tatsächliches Produkt15%

“Macht was es soll”

Preis-Leistungs-Verhältnis13%

“Gut und günstig”

Gesamtgröße10%

“Passt”

Eignung für gefärbtes Haar5%

“Super Blaushampoo ❤️ Super Blaushampoo - gleicht den Gelbstich vom blondieren nach 2- 3 Anwendungen toll aus”

Benutzerfreundlichkeit5%

“Einfache Handhabung macht was es soll”

Textur/Konsistenz – insgesamt5%

“sehr cremig”

Effizienz3%

“Produkt ist gut verträglich”

Haarwachstum3%

“Nicht so viel Haar Bruch”

Antioxidans3%

“Oxidant Creme 6% Sehr gut”

What buyers complain about

Qualität insgesamt18%

“Das ist sehr teuer nicht heute Qualität”

Funktionalität insgesamt18%

“Wirkt nicht”

Gesamtgröße14%

“Ganz gross”

Eignung für gefärbtes Haar9%

“Der Oxidant für die rote Farbe hat leider bei meinen dunklen Haaren nicht gut genug gewirkt”

Preis-Leistungs-Verhältnis9%

“Preis auch steigend”

Ethischer Handel/Fairer Handel9%

“Amazon must also check these sellers who have been noted as using corrupt selling practices”

schädigen/verbrennen Haare9%

“Starker Haarbruch”

Benutzerfreundlichkeit9%

“Sehr schade und unnötig umständlich”

Top return reasons

Gesamtgröße18%

Funktionalität insgesamt16%

beworben Vs Tatsächliches Produkt14%

Qualität insgesamt10%

Farbe10%

Defekt Material/Teile8%

Eignung für gefärbtes Haar6%

Kompatibilität – insgesamt4%

Materialqualität2%

Rückstand2%

Common questions

Is oxidant 9% profitable to sell on Amazon Germany?: The niche generates €69K/yr across 15 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (35/100).
How competitive is the oxidant 9% niche?: 7 brands and 77 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in oxidant 9%?: Top complaints mined from reviews: Qualität insgesamt, Funktionalität insgesamt, Gesamtgröße. The return rate is 0.2%.
When does demand for oxidant 9% peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the oxidant 9% niche?: Listings span €2.52–€11.05; the average listing price is €7.43 (sweet spot $15–$100). The average incumbent carries 2,189 reviews — the moat a new listing must climb.