Oxidant 1 9

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months

227K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

3.5%

Market size, estimated

€80Ka year

Peak month

November1.5× the quietest month

Top search term

wella color touch127K searches a year

Listings sell for €9.95 on average, from €5.53 to €25.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €9.95 that is €995 to €2K a year per listing.

Average price

€9.95under the $15 to $100 sweet spot

Price range

€5.53–€25.57

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

€995–€2K

Returns

0.4%of orders · Amazon Germany median 1.1%

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #44 within Haar Colorationen. It carries 1,967 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#44in Haar Colorationen

Average rating

4.39 starsAmazon Germany average 4.37 stars

Average reviews

1,967per listing

Listings tracked

22

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months