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Oxidant 1 9

brand-locked demand (top 5 brands take 100% of clicks) — Oxidant 1 9 doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

Market size 20Growth 32Conversion 44Competition 41Returns 98Price range 53Avg price 33Brand share 0Review moat 45Quality gap 60
This niche Category average · 1,260 niches

Is Oxidant 1 9 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Oxidant 1 9 is a €80K/yr Amazon Germany market (227K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Oxidant 1 9: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.5% over the last 90 days and 3.5% of searches end in a purchase.

€80K

revenue / yr

Units sold / yr8K
Search volume / yr+5.5%227K
Conversion rate3.5%
Avg price€9.95

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 56
Top-5 product click share61%
Open market0%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement41%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews1,967

Top Oxidant 1 9 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€24K€32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

0%

  • Wella Professionals85%
  • Brillance7%
  • Garnier6%
  • Maria Nila2%
  • FOUR REASONS1%

Oxidant 1 9 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume227KCVR3.5%Products22Brands5Top 5 Brands100%OOS Rate8.2%Rating4.4★Reviews1,967Avg BSR#44
6K4KSpike '25Prime Day '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Oxidant 1 9 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wella color touch127K/yr
  • glossing haare braun26K/yr
  • color touch22K/yr
  • glossing braun9K/yr
  • haar glossing braun10K/yr
  • wella color fresh mask cool espresso6K/yr
  • haarglossing braun7K/yr
  • glossing kühles braun5K/yr
  • colour touch4K/yr
  • glossing hellbraun4K/yr

What reviews say buyers love and hate about Oxidant 1 9

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Farbe24%

Color Fresh

Qualität insgesamt9%

Schönes Produkt

Eignung für gefärbtes Haar9%

Super haarfarbe

Benutzerfreundlichkeit7%

Super easy Anwendung

Geruch7%

Riecht gut

What buyers complain about

77% of reviews
Farbe40%

Färbt total ab

Eignung für gefärbtes Haar17%

Die Pigmente krallen sich extrem im porösen Haar fest

Preis-Leistungs-Verhältnis7%

Sein Geld nicht wert

Qualität insgesamt3%

Sehr schlechtes Produkt

schädigen/verbrennen Haare2%

Enormer Haarverlust

Oxidant 1 9 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
67%
2Funktionalität insgesamt
8%
3Eignung für gefärbtes Haar
6%
4beworben Vs Tatsächliches Produkt
3%
5Gesamtgröße
3%

Common Oxidant 1 9 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oxidant 1 9 41/100 on Amazon Germany — Skip it. The niche generates €80K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +5.5% over the last 90 days.
Search demand for Oxidant 1 9 on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.