Oud
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 99% of clicks, so Oud is a Maybe.
- Flapen Score
- 50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 4750
- Market size
- €353K/yr391K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 52%top-5 click share · 6 brands · 212 sellers
Flapen Score
Oud against its category
The dotted line is the Kosmetik average. Past it, Oud is stronger. Inside it, weaker.
Market
The Oud market on Amazon at a glance
Shoppers on Amazon Germany searched for Oud 391K times last year and spent an estimated €353K. The top 5 brands take 99% of clicks. Demand peaks in May–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €353K a year.
- Searches, last 12 months
- 391K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 2.8%
- Market size, estimated
- €353Ka year
- Peak month
- October16.4× the quietest month
- Top search term
- swiss arabian116K searches a year
02 · Price
A sale here is worth €31.80.
Listings sell for €31.80 on average, from €15.90 to €54.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €31.80 that is €8K to €16K a year per listing.
- Average price
- €31.80inside the $15 to $100 sweet spot
- Price range
- €15.90–€54.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €8K–€16K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #427 within Düfte. It carries 3,013 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 75%
- Out of stock, average day
- 1.7%
- Average rank
- #427in Düfte
- Average rating
- 4.32 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,013per listing
- Listings tracked
- 28
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Oud products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SHAGHAF OUD TONKA - EAU DE PARFUM 75ML
- Price
- €36.27
- Rating
- 4.5/5
- Reviews
- 1,395
- Age
- 2y ago

Swiss Arabian Shaghaf Oud Elixir Limited Edition 75ml
- Price
- €30.87
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 2y ago

BADEE AL OUD
- Price
- €21.11
- Rating
- 4.2/5
- Reviews
- 14,523
- Age
- 4y ago

Shaghaf Oud Eau de Parfum 75ml von Swiss Arabian Safran Rose Praline Vanille Holz Ein Duft für Damen und Herren
- Price
- €27.72
- Rating
- 4.4/5
- Reviews
- 548
- Age
- 7y ago

Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75ml
- Price
- €44.67
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Swiss Arabian Patchouli 01 Extrait de Parfum 50ml
- Price
- €54.78
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 4mo ago

Shaghaf Oud Ahmar Eau de Parfum 75 ml
- Price
- €38.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Lattafa Badee AL Oud for Glory Amethyst EDP Perfume
- Price
- €22.00
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 3y ago

Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75ml
- Price
- €44.67
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 4mo ago

Parfum Badee Al Oud Honor & Glory Eau de Parfum 100ml
- Price
- €25.76
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Newest
by launch date
Swiss Arabian Patchouli 01 Extrait de Parfum 50ml
- Price
- €54.78
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 4mo ago

Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75ml
- Price
- €44.67
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 4mo ago

Shaghaf Oud Ahmar Eau de Parfum 75 ml
- Price
- €38.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Swiss Arabian Vanilla 01 Extrait De Parfum 50 ml
- Price
- €44.68
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 9mo ago

Lattafa Badee Al Oud - Oud for Glory EDP 100 ml Unisex-Arabisches Parfüm mit langer Haltbarkeit inklusive nachfüllbarem Zerstäuber 5 ml Duft mit Oud-Holz Muskatnuss Safran und Patschuli (Oud for
- Price
- €24.60
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
212
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 92%
Open market
0%
- Swiss Arabian63%
- Lattafa19%
- Alaffan7%
- TAWAKKAL PERFUMES7%
- RESAES Resistant and aesthetic2%
- Ard Al Zaafaran1%
Demand
Oud search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Oct · busiest ÷ quietest = 16.4×
Search terms
Top Oud search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swiss arabian116K/yr
- shaghaf oud86K/yr
- oud29K/yr
- oud parfum herren30K/yr
- shaghaf23K/yr
- lattafa badee al oud15K/yr
- oud wood11K/yr
- swiss arabian shaghaf oud15K/yr
- badee al oud8K/yr
- lattafa oud for glory9K/yr
Reviews and returns
What reviews say buyers love and hate about Oud
We read the reviews and the return reasons for every product selling here.
“Alles stinkt danach”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oud questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









