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Oud

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 99% of clicks, so Oud is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€353K/yr391K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
52%top-5 click share · 6 brands · 212 sellers

Flapen Score

Oud against its category

The dotted line is the Kosmetik average. Past it, Oud is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oud market on Amazon at a glance

Shoppers on Amazon Germany searched for Oud 391K times last year and spent an estimated €353K. The top 5 brands take 99% of clicks. Demand peaks in May–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €353K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
2.8%
Market size, estimated
€353Ka year
Peak month
October16.4× the quietest month
Top search term
swiss arabian116K searches a year

02 · Price

A sale here is worth €31.80.

Listings sell for €31.80 on average, from €15.90 to €54.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €31.80 that is €8K to €16K a year per listing.

Average price
€31.80inside the $15 to $100 sweet spot
Price range
€15.90–€54.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€8K–€16K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #427 within Düfte. It carries 3,013 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
75%
Out of stock, average day
1.7%
Average rank
#427in Düfte
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
3,013per listing
Listings tracked
28

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top Oud products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

212

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

0%

  • Brand 163%
  • Brand 219%
  • Brand 37%
  • Brand 47%
  • Brand 52%
  • Brand 61%

Demand

Oud search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 16.4×

Search terms

Top Oud search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swiss arabian116K/yr
  • shaghaf oud86K/yr
  • oud29K/yr
  • oud parfum herren30K/yr
  • shaghaf23K/yr
  • lattafa badee al oud15K/yr
  • oud wood11K/yr
  • swiss arabian shaghaf oud15K/yr
  • badee al oud8K/yr
  • lattafa oud for glory9K/yr

Reviews and returns

What reviews say buyers love and hate about Oud

We read the reviews and the return reasons for every product selling here.

80%of positive reviews mention “Geruch”
54%of negative reviews mention “Geruch”
0.8%of orders come back
“Alles stinkt danach”
A buyer, on “Geruch”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Oud questions

Answered from the same tracked data.