oud
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible€31.80avg listing price — sweet spot $15–$100
Price range
Incredible€15.90–€54.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good€353K€353K/yr · 391K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,013.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, oud is a €353K/yr Amazon Germany market (391K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oud market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- €318K–€398K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #427
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 0%
- Out of stock
- 1.7%
- Avg brand age
- 53 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
212
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
0%
- Swiss Arabian63%
- Lattafa19%
- Alaffan7%
- TAWAKKAL PERFUMES7%
- RESAES Resistant and aesthetic2%
- Ard Al Zaafaran1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.Peak months: May, Oct · busiest ÷ quietest = 16.4×
Top oud search terms
- swiss arabian116K/yr
- shaghaf oud86K/yr
- oud29K/yr
- oud parfum herren30K/yr
- shaghaf23K/yr
- lattafa badee al oud15K/yr
- oud wood11K/yr
- swiss arabian shaghaf oud15K/yr
- badee al oud8K/yr
- lattafa oud for glory9K/yr
Top oud products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHAGHAF OUD TONKA - EAU DE PARFUM 75ML
Swiss Arabian€36.274.5★1,395 rev
Swiss Arabian Shaghaf Oud Elixir Limited Edition 75ml
Swiss Arabian€30.874.2★388 rev
BADEE AL OUD
Lattafa€21.114.2★14,523 rev
Shaghaf Oud Eau de Parfum 75ml von Swiss Arabian Safran Rose Praline Vanille Holz Ein Duft für Damen und Herren
TAWAKKAL PERFUMES€27.724.4★548 rev
Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75ml
Swiss Arabian€44.674.5★39 rev
Newest
by launch date
Swiss Arabian Patchouli 01 Extrait de Parfum 50ml
Swiss Arabian€54.78132 rev
Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75ml
Swiss Arabian€44.6739 rev
Shaghaf Oud Ahmar Eau de Parfum 75 ml
Alaffan€38.952 rev
Swiss Arabian Vanilla 01 Extrait De Parfum 50 ml
Swiss Arabian€44.6888 rev
Lattafa Badee Al Oud - Oud for Glory EDP 100 ml Unisex-Arabisches Parfüm mit langer Haltbarkeit inklusive nachfüllbarem Zerstäuber 5 ml Duft mit Oud-Holz Muskatnuss Safran und Patschuli (Oud for
RESAES Resistant and aesthetic€24.6071 rev
Trending
90-day click momentumSwiss Arabian Patchouli 01 Extrait de Parfum 50ml
Swiss Arabian€54.784.2★
Shaghaf Oud Ahmar Eau de Parfum 75 ml
Alaffan€38.955.0★
Lattafa Badee AL Oud for Glory Amethyst EDP Perfume
Lattafa€22.004.4★
Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75ml
Swiss Arabian€44.674.5★
Parfum Badee Al Oud Honor & Glory Eau de Parfum 100ml
Alaffan€25.764.6★
What buyers say about oud
What buyers praise and complain about, mined from review topics.What buyers love
“Mega Duft”
“Tolle Haltbarkeit”
“Einfach das beste für wenig Geld”
“Super Qualität super Preis”
“Aber den goldenen kann man sich getrost schenken, rausgeschmissenes Geld in meinen Augen”
“Alles wie beschrieben”
“bleibt elegant und persönlich”
“Sehr schönes Design”
“Tolle Haltbarkeit, klasse Duft für den Winter”
“Sehr angenehm”
What buyers complain about
“Alles stinkt danach”
“Hält nicht”
“Leider nicht so stark”
“Müll”
“Etwas teuer”
“Will gar nicht wissen was hier an Inhaltsstoffen drin ist”
“für mich ist es betrug.”
“Vielleicht eine Allergie gegen einen Inhaltsstoff”
“Die Flasche ist schwer”
“Die Flasche ist aus dickem Glas”
Top return reasons
Common questions
- Is oud profitable to sell on Amazon Germany?
- The niche generates €353K/yr across 28 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the oud niche?
- 6 brands and 212 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in oud?
- Top complaints mined from reviews: Geruch, Haltbarkeit, Stärke. The return rate is 0.8%.
- When does demand for oud peak?
- Demand peaks in May–Oct; the busiest month runs 16.4× the quietest.
- What does it cost to enter the oud niche?
- Listings span €15.90–€54.78; the average listing price is €31.80 (sweet spot $15–$100). The average incumbent carries 3,013 reviews — the moat a new listing must climb.