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Otto Kern Parfum Herren

Maybe

Products sell for $24.64 on average, inside the sweet spot. But shoppers spend an estimated $99K a year here, so Otto Kern Parfum Herren is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€99K/yr72K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
50%top-5 click share · 12 brands · 38 sellers

Flapen Score

Otto Kern Parfum Herren against its category

The dotted line is the Kosmetik average. Past it, Otto Kern Parfum Herren is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Otto Kern Parfum Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Otto Kern Parfum Herren 72K times last year and spent an estimated €99K. The top 5 brands take 86% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €99K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
5.6%
Market size, estimated
€99Ka year
Top search term
otto kern parfum herren31K searches a year

02 · Price

A sale here is worth €24.64.

Listings sell for €24.64 on average, from €8.80 to €57.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €24.64 that is €2K to €6K a year per listing.

Average price
€24.64inside the $15 to $100 sweet spot
Price range
€8.80–€57.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #307 within Baden & Körperpflege. It carries 4,145 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
68%
Out of stock, average day
12.3%
Average rank
#307in Baden & Körperpflege
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
4,145per listing
Listings tracked
28

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Otto Kern Parfum Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

38

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

11%

  • Brand 148%
  • Brand 222%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Search terms

Top Otto Kern Parfum Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • otto kern parfum herren31K/yr
  • otto kern signature18K/yr
  • otto kern20K/yr
  • otto kern parfum3K/yr

Reviews and returns

What reviews say buyers love and hate about Otto Kern Parfum Herren

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Geruch”
25%of negative reviews mention “Geruch”
1.7%of orders come back
“Duft hält nicht lange”
A buyer, on “Geruch”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Otto Kern Parfum Herren questions

Answered from the same tracked data.