How competitive is the Osis Haarspray niche on Amazon Germany?

3 brands and 76 sellers compete in Osis Haarspray on Amazon Germany. The top 5 Osis Haarspray products take 57% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Osis Haarspray?

Osis Haarspray buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Eignung für kurzes Haar, Eignung Glattes Haar, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Osis Haarspray niche?

Osis Haarspray sells for €17.70 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.10–€48.90. The average incumbent carries 341 reviews — the moat a new listing must climb.

Osis Haarspray

Osis Haarspray shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

This niche Category average · 1,260 niches

Is Osis Haarspray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Osis Haarspray is a €58K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 51/100.

Osis Haarspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +29.4% over the last 90 days and 8.2% of searches end in a purchase.

€58K

revenue / yr

Units sold / yr5K

Search volume / yr+29.4%40K

Conversion rate8.2%

Avg price€17.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 76

Top-5 product click share57%

Open market0%

Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Osis Haarspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

3 x Schwarzkopf Osis Session Haarspray für extremen Halt 500 ml

Price: €26.46
Rating: 4.6/5
Reviews: 1,368
Age: 14y ago

Schwarzkopf Professional OSiS+ Session Hold Haarspray 500ml Unparfümiert

Price: €12.43
Rating: 4.4/5
Reviews: 621
Age: 3y ago

3er Pack - Osis+ Session Extreme Hold Hairspray 300 ml Nr.3 Strong control

Price: €25.47
Rating: 4.6/5
Reviews: 199
Age: 12y ago

Schwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml

Price: €11.02
Rating: 4.4/5
Reviews: 404
Age: 2y ago

Schwarzkopf Professional OSIS+ Session Extreme Hold Hairspray 300ml + 100ml Set

Price: €16.22
Rating: 4.6/5
Reviews: 88
Age: 12y ago

Newest

by launch date

Schwarzkopf Osis Session Haarspray extremer Halt 300 ml 3 Stück

Price: €23.31
Rating: 5.0/5
Reviews: 2
Age: 12mo ago

Schwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml

Price: €11.02
Rating: 4.4/5
Reviews: 404
Age: 2y ago

Schwarzkopf Professional OSiS+ Session Hold Haarspray 500ml Unparfümiert

Price: €12.43
Rating: 4.4/5
Reviews: 621
Age: 3y ago

Schwarzkopf Professional OSiS+ Session Hold Haarspray 300ml Unparfümiert

Price: €10.44
Rating: 4.4/5
Reviews: 621
Age: 3y ago

Schwarzkopf Professional OSiS+ Session Hold Haarspray 100ml

Price: €7.10
Rating: 4.4/5
Reviews: 621
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

OSiS+43%
Schwarzkopf Professional33%
Schwarzkopf24%
Open — no brand owns it (0%)

Osis Haarspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR8.2%Products19Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews341Avg BSR#393

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.2×

What reviews say buyers love and hate about Osis Haarspray

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Haarstyling24%

“Gut geeignet zum Stylen”

Qualität insgesamt22%

“Großartiges Produkt”

Geruch9%

“Angenehmer Duft”

Gesamtgröße7%

“Passt überall rein”

Haftung/Klebrigkeit6%

“Sehr starker Halt, eher klebrig”

What buyers complain about

90% of reviews

Haftung/Klebrigkeit20%

“Er klebt nicht einfach super”

Eignung für kurzes Haar20%

“Für meine Haare nicht geeignet”

Eignung Glattes Haar10%

“Für feines,dünnes Haar nicht geeignet”

Griff10%

“Unfassbarer Halt”

Haarverwandt10%

“Selbst bei Sturm ist die Frisur fast unzerstörbar”

Osis Haarspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile

36%

2Gesamtgröße

27%

3beworben Vs Tatsächliches Produkt

4Haftung/Klebrigkeit

5Produktzustand

Common Osis Haarspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Osis Haarspray 51/100 on Amazon Germany — Worth a look. The niche generates €58K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +29.4% over the last 90 days.