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Osis Haarpuder

brand-locked demand (top 5 brands take 100% of clicks) — Osis Haarpuder doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 16Growth 37Conversion 69Competition 66Returns 99Price range 67Avg price 69Brand share 0Review moat 42Quality gap 57
This niche Category average · 1,260 niches

Is Osis Haarpuder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Osis Haarpuder is a €62K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Osis Haarpuder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.8% over the last 90 days and 6.3% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr6K
Search volume / yr+9.8%69K
Conversion rate6.3%
Avg price€14.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 91
Top-5 product click share45%
Open market0%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement39%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,344

Top Osis Haarpuder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

91

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

0%

  • OSiS+57%
  • Schwarzkopf Professional37%
  • Schwarzkopf6%
  • Open — no brand owns it (0%)

Osis Haarpuder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR6.3%Products28Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews2,344Avg BSR#126
3K2KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Osis Haarpuder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • osis37K/yr
  • schwarzkopf osis18K/yr
  • osis schwarzkopf8K/yr
  • osis+5K/yr

What reviews say buyers love and hate about Osis Haarpuder

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt24%

Super Produkt

Haarstyling14%

Super zum Stylen

Geruch12%

Zuverlässig und stark (parfümiert)

Eignung Glattes Haar10%

Super zum glätten,

Eignung für lockiges Haar6%

Habe feines, frizz Haar

What buyers complain about

76% of reviews
Qualität insgesamt11%

Das Wachs ist jetzt nicht wirklich das Beste

Geruch11%

Nicht parfümfrei

Preis-Leistungs-Verhältnis11%

Teurer als Discounterware

Haarverwandt10%

Selbst bei Sturm ist die Frisur fast unzerstörbar

Haftung/Klebrigkeit9%

Verklebt nicht

Osis Haarpuder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
21%
2Defekt Material/Teile
19%
3Haftung/Klebrigkeit
8%
4Gesamtgröße
7%
5Produktzustand
6%

Common Osis Haarpuder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Osis Haarpuder 49/100 on Amazon Germany — Skip it. The niche generates €62K/yr across 28 tracked products. Search demand moved +9.8% over the last 90 days.
Search demand for Osis Haarpuder on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.