osis haarpuder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.24avg listing price — sweet spot $15–$100
Price range
Good€7.64–€29.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,343.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Market size
Bad€62K€62K/yr · 69K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, osis haarpuder is a €62K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
osis haarpuder market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €71K–€85K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 39%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
0%
- OSiS+57%
- Schwarzkopf Professional37%
- Schwarzkopf6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top osis haarpuder search terms
- osis37K/yr
- schwarzkopf osis18K/yr
- osis schwarzkopf8K/yr
- osis+5K/yr
Top osis haarpuder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf Professional OSiS+ Dust It Texture Volumepoeder Unparfümiert
Schwarzkopf Professional€8.944.2★1,278 rev
Schwarzkopf Professional OSiS Mighty Matte Texture Styling Cream Styling Creme Haarcreme Mattes Finish Umformbar Trennend Starker Halt 100 ml
OSiS+€8.754.4★342 rev
Schwarzkopf OSiS Thrill Fibre Gum Haarwachs Dose 100 ml
Schwarzkopf Professional€10.214.6★5,339 rev
Schwarzkopf Professional OSiS Flexwax Haarstyling Wachs Umformbare Creme Haarwachs Haftung Textur Natürlicher Glanz Starker Halt 85 ml
OSiS+€9.784.4★852 rev
Schwarzkopf Professional OSiS Flatliner Setting Spray Hitzeschutzspray Hitzeschutz Glatt Und Glänzend Reduziert Haarbruch Schützt Vor Feuchtigkeit Nicht Klebend Leichter Halt 200 ml
OSiS+€11.364.5★331 rev
Newest
by launch date
Schwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml
OSiS+€11.02404 rev
Schwarzkopf Professional OSiS+ Dust It Texture Volumepoeder Unparfümiert
Schwarzkopf Professional€8.941,278 rev
Schwarzkopf Professional OSiS Mighty Matte Texture Styling Cream Styling Creme Haarcreme Mattes Finish Umformbar Trennend Starker Halt 100 ml
OSiS+€8.75342 rev
Schwarzkopf Professional OSiS Flexwax Haarstyling Wachs Umformbare Creme Haarwachs Haftung Textur Natürlicher Glanz Starker Halt 85 ml
OSiS+€9.78852 rev
Schwarzkopf Professional OSiS Upload Bodifying Hair Cream Styling Creme Haarcreme Antistatisch Hitzeschutz Subtile Definition Volumen Und Ansatz Lift Nicht Fettend Nicht Klebend Leichter Halt 200 ml
Schwarzkopf Professional€8.65276 rev
Trending
90-day click momentumSchwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml
OSiS+€11.024.4★
Schwarzkopf Professional OSiS+ Session Hold Haarspray 500ml Unparfümiert
Schwarzkopf Professional€12.434.4★
Schwarzkopf Professional OSiS+ Dust It Texture Volumepoeder Unparfümiert
Schwarzkopf Professional€8.944.2★
3 x Schwarzkopf Osis Mess Up Strukturpaste 100 ml.
OSiS+€24.754.5★
3 x Schwarzkopf Osis Session Haarspray für extremen Halt 500 ml
OSiS+€26.464.6★
What buyers say about osis haarpuder
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Super zum Stylen”
“Zuverlässig und stark (parfümiert)”
“Super zum glätten,”
“Habe feines, frizz Haar”
“Wie erwartet”
“Es ist eine Mischung aus einem Gel und einem Wachs, lässt sich super im Haar verteilen und hält fest”
“Hält und Halt”
“eine matte Textur”
“Klebt nicht zu sehr”
What buyers complain about
“Das Wachs ist jetzt nicht wirklich das Beste”
“Nicht parfümfrei”
“Teurer als Discounterware”
“Selbst bei Sturm ist die Frisur fast unzerstörbar”
“Verklebt nicht”
“Für meine Haare nicht geeignet”
“Ganz komische Konsistenz”
“Haare werden nicht seidig sondern struppig”
“sind sowas von aufgeladen”
“Neu? Hab den Eindruck dass das Produkt schon benutzt wurde. Der Flacon ist total verschmutzt und klebrig.”
Top return reasons
Common questions
- Is osis haarpuder profitable to sell on Amazon Germany?
- The niche generates €62K/yr across 28 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the osis haarpuder niche?
- 3 brands and 91 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in osis haarpuder?
- Top complaints mined from reviews: Qualität insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.3%.
- When does demand for osis haarpuder peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the osis haarpuder niche?
- Listings span €7.64–€29.64; the average listing price is €14.24 (sweet spot $15–$100). The average incumbent carries 2,344 reviews — the moat a new listing must climb.