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Old Spice Duschgel

brand-locked demand (top 5 brands take 100% of clicks) — Old Spice Duschgel doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 39Growth 44Conversion 86Competition 72Returns 100Price range 25Avg price 15Brand share 0Review moat 48Quality gap 24
This niche Category average · 1,260 niches

Is Old Spice Duschgel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Old Spice Duschgel is a €199K/yr Amazon Germany market (387K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Old Spice Duschgel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.4% over the last 90 days and 9.7% of searches end in a purchase.

€199K

revenue / yr

Units sold / yr60K
Search volume / yr+15.4%387K
Conversion rate9.7%
Avg price€5.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 66
Top-5 product click share42%
Open market0%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement56%
New entrants (1y)5· 4 succeeded
Avg rating4.6★
Avg reviews1,703

Top Old Spice Duschgel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€18K€24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

0%

  • Old Spice60%
  • L'Oréal Men Expert34%
  • L'Oreal Paris5%
  • Open — no brand owns it (0%)

Old Spice Duschgel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume387KCVR9.7%Products34Brands3Top 5 Brands100%OOS Rate2.8%Rating4.6★Reviews1,703Avg BSR#85
15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.7×

Top Old Spice Duschgel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • old spice duschgel144K/yr
  • loreal men expert duschgel61K/yr
  • loreal barber club28K/yr
  • loreal men expert barber club23K/yr
  • barber club19K/yr
  • männer shampoo18K/yr
  • loreal duschgel männer14K/yr
  • loreal duschgel10K/yr
  • shampoo männer12K/yr
  • old spice duschgel xxl8K/yr

What reviews say buyers love and hate about Old Spice Duschgel

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Geruch50%

Mega Duft

Qualität insgesamt8%

Super Produkt

Preis-Leistungs-Verhältnis8%

Super Preise

Reinigung4%

das Shampoo reinigt mild mit einem schönen Zedernholzduft, ohne Schuppen oder Trockenheit zu hinterlassen.

beworben Vs Tatsächliches Produkt3%

Wie bestellt

What buyers complain about

63% of reviews
Geruch39%

Duft

Preis-Leistungs-Verhältnis6%

Preis Leistung ungenügend

Qualität insgesamt4%

Ist bereits im Müll

Allergien4%

Leider bin ich dagegen allergisch

Textur/Konsistenz – insgesamt2%

Konsistenz ist wie Body Lotion find ich als Duschgel sehr unangenehm

Old Spice Duschgel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
50%
2Geruch
25%
3Funktionalität insgesamt
8%
4Produktzustand
8%
5Defekt Material/Teile
8%

Common Old Spice Duschgel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Old Spice Duschgel 49/100 on Amazon Germany — Skip it. The niche generates €199K/yr across 34 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved +15.4% over the last 90 days.
Search demand for Old Spice Duschgel on Amazon Germany peaks in Jan–Feb, where the busiest month runs 2.7× the quietest.