Old Spice Duschgel

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €199K a year.

Searches, last 12 months

387K

Growth, 90 days vs prior 90

+15.4%

Conversion, latest week

9.7%

Market size, estimated

€199Ka year

Peak month

February2.7× the quietest month

Top search term

old spice duschgel144K searches a year

Listings sell for €5.28 on average, from €1.48 to €19.62. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At €5.28 that is €7K to €8K a year per listing.

Average price

€5.28under the $15 to $100 sweet spot

Price range

€1.48–€19.62

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

€7K–€8K

Returns

0.1%of orders · Amazon Germany median 1.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #85 within Baden & Körperpflege. It carries 1,703 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#85in Baden & Körperpflege

Average rating

4.61 starsAmazon Germany average 4.37 stars

Average reviews

1,703per listing

Listings tracked

34

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

64 months