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Olaplex Öl

brand-locked demand (top 5 brands take 100% of clicks) — Olaplex Öl doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 78Growth 18Conversion 77Competition 12Returns 98Price range 92Avg price 95Brand share 0Review moat 24Quality gap 32
This niche Category average · 1,260 niches

Is Olaplex Öl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Olaplex Öl is a €1.0M/yr Amazon Germany market (523K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Olaplex Öl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.0% over the last 90 days and 7.5% of searches end in a purchase.

€1.0M

revenue / yr

Units sold / yr40K
Search volume / yr-15.0%523K
Conversion rate7.5%
Avg price€26.48

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 31
Top-5 product click share85%
Open market0%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews5,968

Top Olaplex Öl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

€0€104K€207K€311K€415K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • KÉRASTASE62%
  • Olaplex37%
  • OUAI2%
  • Open — no brand owns it (0%)

Olaplex Öl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume523KCVR7.5%Products10Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews5,968Avg BSR#83
100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Top Olaplex Öl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kerastase öl188K/yr
  • kerastase haaröl67K/yr
  • olaplex öl52K/yr
  • ouai38K/yr
  • gisou hair oil34K/yr
  • haaröl kerastase21K/yr
  • pureology20K/yr
  • kerastase oil15K/yr
  • kerastase hair oil7K/yr
  • olaplex 713K/yr

What reviews say buyers love and hate about Olaplex Öl

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Geruch27%

riecht sooo gut

Qualität insgesamt14%

Beste Produkt

Haarwachstum7%

Haare sind nicht mehr brüchig

Weiches Gefühl7%

Fühlt sich sehr gut an

Haarstyling5%

Für Styling oder als Finish wirklich top

What buyers complain about

69% of reviews
Preis-Leistungs-Verhältnis36%

Geldverschwendung

Geruch8%

Duft schwer, etwas altbacken nicht meins

Ölig/fettig5%

sie fetten schnell.

Qualität insgesamt3%

Mieserable Qualität

Produktzustand3%

Produkt schon geöffnet und gebraucht

Olaplex Öl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ölig/fettig
16%
2Geruch
14%
3Produktzustand
10%
4Funktionalität insgesamt
9%
5Gesamtgröße
9%

Common Olaplex Öl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olaplex Öl 47/100 on Amazon Germany — Skip it. The niche generates €1.0M/yr across 10 tracked products. Search demand moved -15.0% over the last 90 days.
Search demand for Olaplex Öl on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 5.8× the quietest.