Olaplex Öl

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.

Searches, last 12 months

523K

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

7.5%

Market size, estimated

€1.0Ma year

Peak month

November5.8× the quietest month

Top search term

kerastase öl188K searches a year

Listings sell for €26.48 on average, from €14.12 to €36.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At €26.48 that is €79K to €106K a year per listing.

Average price

€26.48inside the $15 to $100 sweet spot

Price range

€14.12–€36.63

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

€79K–€106K

Returns

0.4%of orders · Amazon Germany median 1.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Haaröl. It carries 5,968 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#83in Haaröl

Average rating

4.56 starsAmazon Germany average 4.37 stars

Average reviews

5,968per listing

Listings tracked

10

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months