Is Olaplex Öl profitable to sell on Amazon Germany?

Flapen scores Olaplex Öl 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €1.0M a year across 10 tracked products. Search demand grew -15.0% in the last 90 days.

How competitive is the Olaplex Öl niche on Amazon Germany?

3 brands and 31 sellers compete in Olaplex Öl on Amazon Germany. The top 5 Olaplex Öl products take 85% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Olaplex Öl?

Olaplex Öl buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geruch, and Ölig/fettig. An estimated 0.4% of orders come back.

When does demand for Olaplex Öl peak?

Search demand for Olaplex Öl on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 5.8× the quietest.

What does it cost to enter the Olaplex Öl niche?

Olaplex Öl sells for €26.48 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €14.12 to €36.63. The average product has 5,968 reviews, the count a new listing must catch up to.

Olaplex Öl

Fail

The top 5 brands take 100% of clicks, so Olaplex Öl is a Fail.

Flapen Score: 47
47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size: €1.0M/yr523K searches / yr
90-day growth: -15.0%search demand this quarter
Competition: 85%top-5 click share · 3 brands · 31 sellers

Flapen Score

Olaplex Öl against its category

The dotted line is the Kosmetik average. Past it, Olaplex Öl is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Olaplex Öl market on Amazon at a glance

Shoppers on Amazon Germany searched for Olaplex Öl 523K times last year and spent an estimated €1.0M. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.

Searches, last 12 months: 523K
Growth, 90 days vs prior 90: -15.0%
Conversion, latest week: 7.5%
Market size, estimated: €1.0Ma year
Peak month: November5.8× the quietest month
Top search term: kerastase öl188K searches a year

02 · Price

A sale here is worth €26.48.

Listings sell for €26.48 on average, from €14.12 to €36.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At €26.48 that is €79K to €106K a year per listing.

Average price: €26.48inside the $15 to $100 sweet spot
Price range: €14.12–€36.63
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 3,000–4,000
Revenue per listing a year: €79K–€106K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Haaröl. It carries 5,968 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #83in Haaröl
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 5,968per listing
Listings tracked: 10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Olaplex Öl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Brand 162%
Brand 237%
Brand 32%
Open — no brand owns it (0%)

Demand

Olaplex Öl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Olaplex Öl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kerastase öl188K/yr -30.4%5.7% conv.
kerastase haaröl67K/yr -15.1%5.7% conv.
olaplex öl52K/yr +41.3%16.3% conv.
ouai38K/yr +13.6%0.4% conv.
gisou hair oil34K/yr -31.5%0.5% conv.
haaröl kerastase21K/yr -6.3%4.5% conv.
pureology20K/yr -8.1%0.1% conv.
kerastase oil15K/yr -1.5%4.5% conv.
kerastase hair oil7K/yr -5.4%3.7% conv.
olaplex 713K/yr -29.2%13.5% conv.

Reviews and returns

What reviews say buyers love and hate about Olaplex Öl

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Geruch”

36%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.4%of orders come back

“Geldverschwendung”

A buyer, on “Preis-Leistungs-Verhältnis”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Olaplex Öl questions

Answered from the same tracked data.

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