Is Olaplex 9 profitable to sell on Amazon Germany?

Flapen scores Olaplex 9 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €85K a year across 43 tracked products. Search demand grew +4.9% in the last 90 days.

How competitive is the Olaplex 9 niche on Amazon Germany?

12 brands and 125 sellers compete in Olaplex 9 on Amazon Germany. The top 5 Olaplex 9 products take 38% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Olaplex 9?

Olaplex 9 buyers on Amazon Germany complain most about Haarverwandt, Eignung für kurzes Haar, and Geruch. An estimated 0.1% of orders come back.

When does demand for Olaplex 9 peak?

Search demand for Olaplex 9 on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, and the busiest month runs 7.4× the quietest.

What does it cost to enter the Olaplex 9 niche?

Olaplex 9 sells for €14.27 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.92 to €30.98. The average product has 1,128 reviews, the count a new listing must catch up to.

Olaplex 9

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 93% of clicks, so Olaplex 9 is a Maybe.

Flapen Score: 50
50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size: €85K/yr126K searches / yr
90-day growth: +4.9%search demand this quarter
Competition: 38%top-5 click share · 12 brands · 125 sellers

Flapen Score

Olaplex 9 against its category

The dotted line is the Kosmetik average. Past it, Olaplex 9 is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Olaplex 9 market on Amazon at a glance

Shoppers on Amazon Germany searched for Olaplex 9 126K times last year and spent an estimated €85K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months: 126K
Growth, 90 days vs prior 90: +4.9%
Conversion, latest week: 4.7%
Market size, estimated: €85Ka year
Peak month: November7.4× the quietest month
Top search term: goldwell88K searches a year

02 · Price

A sale here is worth €14.27.

Listings sell for €14.27 on average, from €3.92 to €30.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.27 that is €1K to €4K a year per listing.

Average price: €14.27under the $15 to $100 sweet spot
Price range: €3.92–€30.98
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€4K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #159 within Haarstyling Produkte. It carries 1,128 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 93%
Out of stock, average day: 0.1%
Average rank: #159in Haarstyling Produkte
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 1,128per listing
Listings tracked: 43

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 74 months

Products

Top Olaplex 9 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

125

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

Brand 181%
Brand 24%
Brand 33%
Brand 43%
Brand 52%
Brand 61%
Open — no brand owns it (6 brands, 6%)

Demand

Olaplex 9 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Olaplex 9 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

goldwell88K/yr +5.9%4.0% conv.
sprühwachs haare11K/yr -14.5%5.3% conv.
goldwell dualsenses8K/yr +17.9%4.6% conv.
wax spray haare6K/yr +3.2%3.7% conv.
haarwachs spray5K/yr +2.6%3.6% conv.
spray wax haare4K/yr +20.9%5.1% conv.
wachsspray haare4K/yr +1.9%6.4% conv.

Reviews and returns

What reviews say buyers love and hate about Olaplex 9

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

10%of negative reviews mention “Haarverwandt”

0.1%of orders come back

“Macht die Haare strohig”

A buyer, on “Haarverwandt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Olaplex 9 questions

Answered from the same tracked data.

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