olaplex 9
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Avg price
Good€14.27avg listing price — sweet spot $15–$100
Review moat
Good1,128.19avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.92–€30.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Bad€85K€85K/yr · 126K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, olaplex 9 is a €85K/yr Amazon Germany market (126K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
olaplex 9 market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €86K–€114K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 81%
- Out of stock
- 0.1%
- Avg brand age
- 74 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
125
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
38%
Top 20: 75%
Open market
6%
- Goldwell81%
- OSiS+4%
- Redken3%
- REVLON PROFESSIONAL3%
- HEALTHY.LIFE VIENNA2%
- WELLA1%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Top olaplex 9 search terms
- goldwell88K/yr
- sprühwachs haare11K/yr
- goldwell dualsenses8K/yr
- wax spray haare6K/yr
- haarwachs spray5K/yr
- spray wax haare4K/yr
- wachsspray haare4K/yr
Top olaplex 9 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goldwell StyleSign Texture Dry Spray Wax für texturierte Styles 150 ml
Goldwell€12.694.5★496 rev
Goldwell Dualsenses Rich Repair 6 Effekte Serum für trockenes und geschädigtes Haar 100 ml
Goldwell€13.594.6★4,986 rev
Goldwell Dualsenses Rich Repair Aufbau Serum Spray für trockenes und geschädigtes Haar 150 ml Unparfümiert
Goldwell€12.564.6★4,986 rev
Schwarzkopf Professional OSiS Velvet Wachs Effekt Haarspray Sanfte Definition Textur Natürlicher Glanz Nicht Fettend Nicht Klebend Leichter Halt 200 ml
OSiS+€11.804.4★71 rev
Goldwell Dualsenses Rich Repair Restoring Shampoo 1000 milliliter
Goldwell€18.374.7★3,767 rev
Newest
by launch date
HLV - Curl Control Spray Wax - Wachsspray VEGAN Lockenspray & Sprühwachs für Definierte Locken Glanz & Flexiblen Halt Styling Spray für Locken Wellen Naturwellen Haarspray Damen & Herren 150ml
HEALTHY.LIFE VIENNA€13.8370 rev
Goldwell STYLESIGN TEXTURE ROUGHMAN TEXTURGEBENDE PASTE XXL ideal für mittelstarkes bis kräftiges Haar 150ml
Goldwell€13.47838 rev
Goldwell StyleSign Texture Dry Spray Wax für texturierte Styles 150 ml
Goldwell€12.69496 rev
STYLESIGN TEXTURE ROUGHMAN TEXTURGEBENDE PASTE ideal für mittelstarkes bis kräftiges Haar 100ml
Goldwell€11.05838 rev
Goldwell STYLESIGN HEAT STYLING GLÄTTENDES SERUM SPRAY ideal für alle Haarstrukturen 100ml
Goldwell€12.22326 rev
Trending
90-day click momentum
Goldwell Dualsenses Rich Repair Aufbau Conditioner für trockenes und geschädigtes Haar 200 ml
Goldwell€12.094.5★
Goldwell Dualsenses Blondes & Highlights Anti Yellow Shampoo 1er Pack (1 x 1 l) Unparfümiert
Goldwell€17.034.6★
Goldwell STYLESIGN TEXTURE ROUGHMAN TEXTURGEBENDE PASTE XXL ideal für mittelstarkes bis kräftiges Haar 150ml
Goldwell€13.474.2★
Goldwell Dualsenses Sun Reflects UV Protect Spray 1er Pack (1 x 150 ml) Unparf miert
Goldwell€11.924.6★
STYLE MASTERS Memory Spray 150 ml Texturspray für einen vielseitigen Look Stylingprodukt mit flexiblem Halt Haarstyling für ein natürliches Finish & optimale Ergebnisse
REVLON PROFESSIONAL€7.884.2★
What buyers say about olaplex 9
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkte”
“Der Duft ist angenehm dezent – leicht frisch, clean und elegant, wie ein hochwertiges Spa-Gefühl”
“Voll schön zum Stylen, macht das Haar geschmeidig”
“Bestes Hair and body”
“PREIS LEISTUNG SUPER”
“Wie bestellt”
“Goldwell Smooth”
“Für mich bietet es den besten Halt und die beste Stylingfähigkeit auf dem Markt: kein Verkleben, kein unnatürlicher Glanz und die Haare wirken gefühlt sogar etwas voller und griffiger”
“glänzen schön”
“Nur leichter zu verarbeiten”
What buyers complain about
“Macht die Haare strohig”
“Ich habe sehr feines, dünnes und kurzes Haar”
“Stinkt fürchterlich”
“zäh klebrig”
“etwas teuer”
“Definitiv kein gutes Produkt”
“Paste ist wässrig”
“Nicht nutzbar”
“Nur sparsam auftragen, da sonst die Haare fettig wirken könnten”
“Halt ist etwas schwächer”
Top return reasons
Common questions
- Is olaplex 9 profitable to sell on Amazon Germany?
- The niche generates €85K/yr across 43 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the olaplex 9 niche?
- 12 brands and 125 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in olaplex 9?
- Top complaints mined from reviews: Haarverwandt, Eignung für kurzes Haar, Geruch. The return rate is 0.1%.
- When does demand for olaplex 9 peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 7.4× the quietest.
- What does it cost to enter the olaplex 9 niche?
- Listings span €3.92–€30.98; the average listing price is €14.27 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.