Olaplex 9

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

4.7%

Market size, estimated

€85Ka year

Peak month

November7.4× the quietest month

Top search term

goldwell88K searches a year

Listings sell for €14.27 on average, from €3.92 to €30.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.27 that is €1K to €4K a year per listing.

Average price

€14.27under the $15 to $100 sweet spot

Price range

€3.92–€30.98

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

€1K–€4K

Returns

0.1%of orders · Amazon Germany median 1.1%

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #159 within Haarstyling Produkte. It carries 1,128 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

93%

Out of stock, average day

0.1%

Average rank

#159in Haarstyling Produkte

Average rating

4.50 starsAmazon Germany average 4.37 stars

Average reviews

1,128per listing

Listings tracked

43

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months