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Ölbad

brand-locked demand (top 5 brands take 97% of clicks) — Ölbad doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 56Growth 9Conversion 81Competition 87Returns 99Price range 19Avg price 11Brand share 8Review moat 47Quality gap 18
This niche Category average · 1,260 niches

Is Ölbad profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ölbad is a €424K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Ölbad: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.4% over the last 90 days and 8.6% of searches end in a purchase.

€424K

revenue / yr

Units sold / yr200K
Search volume / yr-32.4%1.3M
Conversion rate8.6%
Avg price€3.87

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers10 · 82
Top-5 product click share28%
Open market3%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement51%
New entrants (1y)3· 2 succeeded
Avg rating4.7★
Avg reviews1,786

Top Ölbad products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€8K€17K€25K€34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

82

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

28%

Top 20: 68%

Open market

2%

  • Kneipp82%
  • Litamin9%
  • tetesept3%
  • Tesori d'Oriente3%
  • Ougelebo1%
  • Satin Naturel1%
  • Open — no brand owns it (4 brands, 2%)

Ölbad demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR8.6%Products59Brands10Top 5 Brands97%OOS Rate2.7%Rating4.7★Reviews1,786Avg BSR#19
70K50KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Top Ölbad search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kneipp231K/yr
  • badezusatz195K/yr
  • kneipp badezusätze167K/yr
  • schaumbad95K/yr
  • badeschaum86K/yr
  • kneipp geschenkset90K/yr
  • bade34K/yr
  • badezusatz frauen69K/yr
  • tetesept badezusatz59K/yr
  • schaumbad badewanne28K/yr

What reviews say buyers love and hate about Ölbad

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Geruch48%

Kneipe Aroma

Geschenk Zweck11%

Schöne Gift Set

Qualität insgesamt8%

Super Produkt

Komfort insgesamt7%

Super entspannend

Preis-Leistungs-Verhältnis5%

Preis-Leistung super

What buyers complain about

67% of reviews
Geruch41%

Stinkt erbärmlich

Preis-Leistungs-Verhältnis10%

Teuer

Gesamtgröße3%

Mit 75ml sind es kleinere Tuben

Auslaufsicher3%

eine Tube ist ausgelaufen.

Funktionalität insgesamt2%

Macht überhaupt nichts

Ölbad return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Geruch
14%
3Farbe
8%
4Materialqualität
6%
5Auslaufsicher
4%

Common Ölbad questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ölbad 47/100 on Amazon Germany — Skip it. The niche generates €424K/yr across 59 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -32.4% over the last 90 days.
Search demand for Ölbad on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 5.5× the quietest.