Is ölbad profitable to sell on Amazon Germany?

The niche generates €424K/yr across 59 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (47/100).

How competitive is the ölbad niche?

10 brands and 82 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in ölbad?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.2%.

When does demand for ölbad peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the ölbad niche?

Listings span €0.75–€18.43; the average listing price is €3.87 (sweet spot $15–$100). The average incumbent carries 1,786 reviews — the moat a new listing must climb.

ölbad

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Market size

Good€424K

€424K/yr · 1.3M searches

Review moat

Okay1,786.15

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€0.75–€18.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad€3.87

avg listing price — sweet spot $15–$100

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, ölbad is a €424K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

ölbad market data

Units sold / yr: 150K–200K; avg 1,500–2,000/product
Revenue / yr: €581K–€774K; units × avg price
Conversion rate: 8.6%
Avg BSR: #19
Page quality: 0%
Prime: 98%
Sponsored: 51%
Out of stock: 2.7%
Avg brand age: 48 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

28%

Top 20: 68%

Open market

Kneipp82%
Litamin9%
tetesept3%
Tesori d'Oriente3%
Ougelebo1%
Satin Naturel1%
Open — no brand owns it (4 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top ölbad search terms

kneipp231K/yr -20.4%5.1% conv.
badezusatz195K/yr -39.6%9.2% conv.
kneipp badezusätze167K/yr -41.2%21.7% conv.
schaumbad95K/yr -33.8%8.6% conv.
badeschaum86K/yr -35.0%9.9% conv.
kneipp geschenkset90K/yr -23.4%5.8% conv.
bade34K/yr -13.2%0.2% conv.
badezusatz frauen69K/yr -41.7%8.4% conv.
tetesept badezusatz59K/yr -48.4%5.3% conv.
schaumbad badewanne28K/yr -24.1%10.3% conv.

All search terms

Top ölbad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kneipp Aroma-Pflegeschaumbad Tiefenentspannung - Badezusatz mit wertvollem Sandelholzextrakt und natürlichen ätherischen Patchouliöl - pflegendes und entspannendes Badeerlebnis - 400ml

Kneipp€2.494.8★1,651 rev

Kneipp Aroma-Pflegeschaumbad Muskel Entspannung - mit wertvollem Extrakt der Arnika - 400 ml

Kneipp€2.604.8★1,652 rev

Kneipp Aroma-Pflegeschaumbad Goodbye Stress - Badezusatz mit ätherischen Ölen aus Rosmarin & Wasserminze für weniger Stress & positive Energie - erfrischender Duft - 400ml

Kneipp€2.544.8★3,362 rev

Kneipp Aroma-Pflegeschaumbad Gute Laune - 400 ml

Kneipp€2.584.7★4,572 rev

Kneipp Ein Hauch von Magie Aroma-Pflegeschaumbad - Mit Amber- & Safranblütenextrakt und Arganöl - 400ml

Kneipp€2.834.5★66 rev

Newest

by launch date

Kneipp Ein Hauch von Magie Aroma-Pflegeschaumbad - Mit Amber- & Safranblütenextrakt und Arganöl - 400ml

Kneipp€2.8366 rev

3mo ago

Kneipp Aroma-Pflegeschaumbad Traum des Orients - Badezusatz mit hochwertigem Granatapfel-Extrakt - vegan - 400ml

Kneipp€2.71395 rev

1y ago

Kneipp Aroma-Pflegeschaumbad So schön dass es dich gibt - Badezusatz mit hochwertigen Extrakten aus Bio Kornblume und Malve - 50ml

Kneipp€0.77251 rev

1y ago

Kneipp Aroma-Pflegeschaumbad Rücken & Schulter - Wohltuend für Rücken Nacken und Schulter - Rezeptur ohne Mikroplastik - 400ml

Kneipp€2.64684 rev

1y ago

Kneipp Badekristalle Rücken & Schulter +20% gratis - mit wertvollem Extrakt der Teufelskralle - wohltuend wärmend entspannend - 720g

Kneipp€3.87481 rev

1y ago

What buyers say about ölbad

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch48%

“Kneipe Aroma”

Geschenk Zweck11%

“Schöne Gift Set”

Qualität insgesamt8%

“Super Produkt”

Komfort insgesamt7%

“Super entspannend”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt4%

“alles super, wie gewohnt”

Weiches Gefühl2%

“Sanftes Cremebad”

Schaum2%

“Tolles Pflegeschaumbad”

Gesamtgröße1%

“Passt”

Feucht/Trocken1%

“wird nicht unnötig ausgetrocknet”

What buyers complain about

Geruch41%

“Stinkt erbärmlich”

Preis-Leistungs-Verhältnis10%

“Teuer”

Gesamtgröße3%

“Mit 75ml sind es kleinere Tuben”

Auslaufsicher3%

“eine Tube ist ausgelaufen.”

Funktionalität insgesamt2%

“Macht überhaupt nichts”

Ölig/fettig2%

“super ölige Angelegenheit”

Schaum2%

“Schäumt so gut wie gar nicht”

beworben Vs Tatsächliches Produkt2%

“Nicht wie beschrieben”

Qualität insgesamt2%

“Die Qualität ist deutlich schlechter als bei Badeschaum von Rituals zum Beispiel”

Produktzustand2%

“Produkt sieht bereits gebraucht aus”

Top return reasons

Gesamtgröße48%

Geruch14%

Farbe8%

Materialqualität6%

Auslaufsicher4%

Defekt Material/Teile3%

beworben Vs Tatsächliches Produkt2%

Länge2%

Preis-Leistungs-Verhältnis2%

Nähen/Finish/Polieren2%

Common questions

Is ölbad profitable to sell on Amazon Germany?: The niche generates €424K/yr across 59 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (47/100).
How competitive is the ölbad niche?: 10 brands and 82 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in ölbad?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.2%.
When does demand for ölbad peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the ölbad niche?: Listings span €0.75–€18.43; the average listing price is €3.87 (sweet spot $15–$100). The average incumbent carries 1,786 reviews — the moat a new listing must climb.

ölbad

ölbad market data

Competition & brand share

Demand & seasonality

Top ölbad search terms

Top ölbad products on Amazon

Top sellers

Newest

Trending

What buyers say about ölbad

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Kosmetik