Ölbad
FailThe top 5 brands take 97% of clicks, so Ölbad is a Fail.
- Flapen Score
- 47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median47
- Market size
- €424K/yr1.3M searches / yr
- 90-day growth
- -32.4%search demand this quarter
- Competition
- 28%top-5 click share · 10 brands · 82 sellers
Flapen Score
Ölbad against its category
The dotted line is the Kosmetik average. Past it, Ölbad is stronger. Inside it, weaker.
Market
The Ölbad market on Amazon at a glance
Shoppers on Amazon Germany searched for Ölbad 1.3M times last year and spent an estimated €424K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €424K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -32.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- €424Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- kneipp231K searches a year
02 · Price
A sale here is worth €3.87.
Listings sell for €3.87 on average, from €0.75 to €18.43. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At €3.87 that is €6K to €8K a year per listing.
- Average price
- €3.87under the $15 to $100 sweet spot
- Price range
- €0.75–€18.43
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €6K–€8K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
51% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #19 within Baden & Körperpflege. It carries 1,786 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 98%
- Out of stock, average day
- 2.7%
- Average rank
- #19in Baden & Körperpflege
- Average rating
- 4.71 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,786per listing
- Listings tracked
- 59
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Ölbad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
82
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
28%
Top 20: 68%
Open market
2%
- Brand 182%
- Brand 29%
- Brand 33%
- Brand 43%
- Brand 51%
- Brand 61%
- Open — no brand owns it (4 brands, 2%)
Demand
Ölbad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Ölbad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kneipp231K/yr
- badezusatz195K/yr
- kneipp badezusätze167K/yr
- schaumbad95K/yr
- badeschaum86K/yr
- kneipp geschenkset90K/yr
- bade34K/yr
- badezusatz frauen69K/yr
- tetesept badezusatz59K/yr
- schaumbad badewanne28K/yr
Reviews and returns
What reviews say buyers love and hate about Ölbad
We read the reviews and the return reasons for every product selling here.
“Stinkt erbärmlich”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ölbad questions
Answered from the same tracked data.









