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Obsession Parfum Damen

Fail

The top 5 brands take 100% of clicks, so Obsession Parfum Damen is a Fail.

Flapen Score
38
38 / 100
Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47
Market size
€63K/yr35K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
71%top-5 click share · 1 brands · 5 sellers

Flapen Score

Obsession Parfum Damen against its category

The dotted line is the Kosmetik average. Past it, Obsession Parfum Damen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Obsession Parfum Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Obsession Parfum Damen 35K times last year and spent an estimated €63K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
4.0%
Market size, estimated
€63Ka year
Peak month
December3.8× the quietest month
Top search term
obsession calvin klein22K searches a year

02 · Price

A sale here is worth €44.38.

Listings sell for €44.38 on average, from €14.67 to €108.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €44.38 that is €4K to €11K a year per listing.

Average price
€44.38inside the $15 to $100 sweet spot
Price range
€14.67–€108.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€4K–€11K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #1,650 within Düfte. It carries 1,567 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
25%
Out of stock, average day
4.6%
Average rank
#1,650in Düfte
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
1,567per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Obsession Parfum Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Obsession Parfum Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Obsession Parfum Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • obsession calvin klein22K/yr
  • calvin klein obsession men6K/yr
  • obsession parfum damen5K/yr
  • calvin klein obsession3K/yr
  • obsession parfum herren423/yr

Reviews and returns

What reviews say buyers love and hate about Obsession Parfum Damen

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Geruch”
100%of negative reviews mention “Geruch”
0.9%of orders come back
“Allerdings hat der Duft mit dem früheren originalen nichts mehr zu tun”
A buyer, on “Geruch”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Obsession Parfum Damen questions

Answered from the same tracked data.