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obsession parfum damen

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 20Conversion 50Competition 25Returns 96Price range 88Avg price 95Brand share 0Review moat 49Quality gap 27

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible€44.38

avg listing price — sweet spot $15–$100

Price range

Great€14.67–€108.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,567.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Market size

Bad€63K

€63K/yr · 35K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, obsession parfum damen is a €63K/yr Amazon Germany market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

obsession parfum damen market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
€67K–€89K
units × avg price
Conversion rate
4.0%
Avg BSR
#1,650
Page quality
0%
Prime
25%
Sponsored
8%
Out of stock
4.6%
Avg brand age
96 months
Avg seller age
199 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Calvin Klein100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -11.0% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Top obsession parfum damen search terms

  • obsession calvin klein22K/yr
  • calvin klein obsession men6K/yr
  • obsession parfum damen5K/yr
  • calvin klein obsession3K/yr
  • obsession parfum herren423/yr
All search terms

Top obsession parfum damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€3K10%€6K15%€10K20%€13K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about obsession parfum damen

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch59%

“Super Parfum”

Preis-Leistungs-Verhältnis21%

“preiswert”

beworben Vs Tatsächliches Produkt6%

“Produkt wie beschrieben immer wieder gerne”

Haltbarkeit6%

“hält sehr lange an”

Qualität insgesamt6%

“Sehr schnelle und gute Qualität”

Benutzerfreundlichkeit3%

“in der Anwendung sehr sparsam,”

What buyers complain about

Geruch100%

“Allerdings hat der Duft mit dem früheren originalen nichts mehr zu tun”

Top return reasons

Geruch44%
beworben Vs Tatsächliches Produkt22%
Dünn11%
Preis-Leistungs-Verhältnis11%
Gesamtgröße11%

Common questions

Is obsession parfum damen profitable to sell on Amazon Germany?
The niche generates €63K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (38/100).
How competitive is the obsession parfum damen niche?
1 brands and 5 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in obsession parfum damen?
Top complaints mined from reviews: Geruch. The return rate is 0.9%.
When does demand for obsession parfum damen peak?
Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the obsession parfum damen niche?
Listings span €14.67–€108.42; the average listing price is €44.38 (sweet spot $15–$100). The average incumbent carries 1,567 reviews — the moat a new listing must climb.