Is Nuface profitable to sell on Amazon Germany?

Flapen scores Nuface 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €59K a year across 55 tracked products. 2 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -43.5% in the last 90 days.

How competitive is the Nuface niche on Amazon Germany?

14 brands and 51 sellers compete in Nuface on Amazon Germany. The top 5 Nuface products take 33% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Nuface?

Nuface buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Funktionalität insgesamt. An estimated 2.4% of orders come back.

What does it cost to enter the Nuface niche?

Nuface sells for €84.29 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.87 to €466.67. The average product has 596 reviews, the count a new listing must catch up to.

Nuface

Fail

Demand is soft, at -43.5% this quarter, so Nuface is a Fail.

Filters High Price

Flapen Score: 41
41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size: €59K/yr107K searches / yr
90-day growth: -43.5%search demand this quarter
Competition: 33%top-5 click share · 14 brands · 51 sellers

Flapen Score

Nuface against its category

The dotted line is the Kosmetik average. Past it, Nuface is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Nuface market on Amazon at a glance

Shoppers on Amazon Germany searched for Nuface 107K times last year and spent an estimated €59K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months: 107K
Growth, 90 days vs prior 90: -43.5%
Conversion, latest week: 0.7%
Market size, estimated: €59Ka year
Top search term: geske38K searches a year

02 · Price

A sale here is worth €84.29.

Listings sell for €84.29 on average, from €5.87 to €466.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €84.29 that is €0 to €8K a year per listing.

Average price: €84.29inside the $15 to $100 sweet spot
Price range: €5.87–€466.67
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€8K
Returns: 2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #153 within Sets & Kits. It carries 596 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 98%
Out of stock, average day: 5.9%
Average rank: #153in Sets & Kits
Average rating: 4.23 starsAmazon Germany average 4.37 stars
Average reviews: 596per listing
Listings tracked: 55

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 2Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Nuface products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

Brand 155%
Brand 218%
Brand 38%
Brand 45%
Brand 53%
Brand 63%
Open — no brand owns it (8 brands, 8%)

Demand

Nuface search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Nov · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Search terms

Top Nuface search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

geske38K/yr -33.2%1.1% conv.
nuface14K/yr -39.9%0.6% conv.
mikrostrom gerät gesicht12K/yr -65.7%0.9% conv.
ziip halo8K/yr -18.1%0.4% conv.
nuface trinity7K/yr -19.0%0.1% conv.
microcurrent device10K/yr -39.7%0.6% conv.
mikrostrom6K/yr -60.0%0.3% conv.
microcurrent4K/yr -41.5%1.4% conv.
nuface mini3K/yr -41.3%0.9% conv.
geske microcurrent5K/yr -89.0%1.2% conv.

Reviews and returns

What reviews say buyers love and hate about Nuface

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

14%of negative reviews mention “Haltbarkeit”

2.4%of orders come back

“Leider schnell defekt”

A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Nuface questions

Answered from the same tracked data.

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