no cosmetics
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great€4.15–€50.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad17,656.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad€68K€68K/yr · 399K searches
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, no cosmetics is a €68K/yr Amazon Germany market (399K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
no cosmetics market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €59K–€74K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,398
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 69%
- Out of stock
- 8.5%
- Avg brand age
- 53 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
92
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
12%
- Nø Cosmetics50%
- The Ordinary14%
- Mixa7%
- Generisch7%
- PAULA'S CHOICE5%
- CeraVe5%
- Open — no brand owns it (4 brands, 12%)
Demand
Weekly Amazon search volume, last 31 weeks — -16.4% search growth over the last 90 days.Top no cosmetics search terms
- no cosmetics289K/yr
- nø cosmetics37K/yr
- no cosmetics creme11K/yr
- no cosmetics toner7K/yr
- mixa anti unreinheiten11K/yr
- no cosmetics serum11K/yr
- no cosmetics liquid hydrator6K/yr
- no cosmetic5K/yr
- no kosmetik3K/yr
- no make up3K/yr
Top no cosmetics products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nø Cosmetics Enjoy Today Vitamin C Serum
Nø Cosmetics€17.114.5★11 rev
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml
The Ordinary€4.694.5★57,657 rev
No Cosmetics 120H Liquid Hydrator 100 ml
Nø Cosmetics€13.914.5★37 rev
Paulas Choice SKIN PERFECTING 2% BHA Liquid Peeling - Gesichtspeeling mit Salicylsäure - Bekämpft Unreine Haut & Mitesser - Verkleinert Poren Sichtbar - Mischhaut Fettige & Akne Haut - 30 ml
PAULA'S CHOICE€11.794.3★27,616 rev
No Cosmetics Liquids Bundle - Refiner + Hydrator + Illuminator + Balancer
Generisch€50.735.0★1 rev
Newest
by launch date
Nø Cosmetics Repair Today Intensive Repair Cream 50 ml
Generisch€19.890 rev
No Cosmetics Liquids Bundle - Refiner + Hydrator + Illuminator + Balancer
Generisch€50.731 rev
Mixa Anti-Unreinheiten Serum Für zu Akne neigende und sensible Haut Mit Salicylsäure Squalan und Niacinamid Geeignet für Gesicht & Hals Hypoallergen 30 ml
Mixa€9.87398 rev
Mixa Anti-Unreinheiten Comfort Cleanser Für zu Akne neigende und sensible Haut Glättet das Erscheinungsbild der Poren Mit Salicylsäure und Squalan Geeignet für Gesicht & Hals Hypoallergen 150 ml
Mixa€4.15607 rev
Nø Cosmetics Enjoy Today Vitamin C Serum
Nø Cosmetics€17.1111 rev
Trending
90-day click momentum
medicube Zero Pore Pad 2.0 | Doppelseitige Toner-Pads mit 4 5% AHA & 0 45% BHA | Für Porenverfeinerung und ein glattes Hautbild | Ideal für alle Hauttypen | Korean Skin Care 70 Pads (1 Pack)
medicube€14.724.6★
Nø Cosmetics Repair Today Intensive Repair Cream 50 ml
Generisch€19.890.0★
Ähm nö Sommer Rundhals Top-Ähm nö Damen Slim fit Shirt mit Spruch Basic Longshirt (City-464-3XL-Schwarz)
OwnDesigner€17.763.8★
Nø Cosmetics Enjoy Today Vitamin C Serum
Nø Cosmetics€17.114.5★
No Cosmetics Liquids Bundle - Refiner + Hydrator + Illuminator + Balancer
Generisch€50.735.0★
What buyers say about no cosmetics
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Produkt”
“Beste Mascara”
“Bestes Gesichtsserum”
“Oft zum Bestpreis”
“Hält was sie verspricht”
“Klare Empfehlung für alle mit sensibler oder trockener Haut”
“So soft”
“Sehr guter Cleanser, der bei mir täglich abends zum Einsatz kommt”
“Super angenehm auf Gesicht”
“Sie zieht gut ein und kann für das Gesicht und den Körper verwendet werden”
What buyers complain about
“Trocknet die Haut extrem aus”
“Ich muss danach erstmal mein Gesicht nochmal mit Wasser waschen um das Zeug wieder runterzubekommen, weil es sich getrocknet sehr seltsam auf der Haut anfühlt”
“funktioniert nicht”
“Der Preissprung trübt den Gesamteindruck”
“Meine Haut wirkte gereizt und unruhig”
“bisher kein sichtbarer Erfolg.”
“Schlechte Mascara”
“Zu klein”
“Produkte sind bereits offen geliefert wurden”
“Unerwünschte Reaktion der Haut”
Top return reasons
Common questions
- Is no cosmetics profitable to sell on Amazon Germany?
- The niche generates €68K/yr across 13 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the no cosmetics niche?
- 10 brands and 92 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in no cosmetics?
- Top complaints mined from reviews: Feucht/Trocken, Eignung für trockene Haut, Funktionalität insgesamt. The return rate is 0.1%.
- What does it cost to enter the no cosmetics niche?
- Listings span €4.15–€50.73; the average listing price is €14.85 (sweet spot $15–$100). The average incumbent carries 17,657 reviews — the moat a new listing must climb.