Is No Cosmetics profitable to sell on Amazon Germany?

Flapen scores No Cosmetics 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €68K a year across 13 tracked products. Search demand grew -16.4% in the last 90 days.

How competitive is the No Cosmetics niche on Amazon Germany?

10 brands and 92 sellers compete in No Cosmetics on Amazon Germany. The top 5 No Cosmetics products take 73% of clicks, and the top 5 brands take 83%.

What do buyers complain about in No Cosmetics?

No Cosmetics buyers on Amazon Germany complain most about Feucht/Trocken, Eignung für trockene Haut, and Funktionalität insgesamt. An estimated 0.1% of orders come back.

What does it cost to enter the No Cosmetics niche?

No Cosmetics sells for €14.85 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.15 to €50.73. The average product has 17,657 reviews, the count a new listing must catch up to.

No Cosmetics

Fail

Buyers convert on only 1.1% of searches, so No Cosmetics is a Fail.

Filters Low Review Barrier

Flapen Score: 36
36 / 100Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Market size: €68K/yr399K searches / yr
90-day growth: -16.4%search demand this quarter
Competition: 73%top-5 click share · 10 brands · 92 sellers

Flapen Score

No Cosmetics against its category

The dotted line is the Kosmetik average. Past it, No Cosmetics is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The No Cosmetics market on Amazon at a glance

Shoppers on Amazon Germany searched for No Cosmetics 399K times last year and spent an estimated €68K. The top 5 brands take 83% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months: 399K
Growth, 90 days vs prior 90: -16.4%
Conversion, latest week: 1.1%
Market size, estimated: €68Ka year
Top search term: no cosmetics289K searches a year

02 · Price

A sale here is worth €14.85.

Listings sell for €14.85 on average, from €4.15 to €50.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €14.85 that is €0 to €1K a year per listing.

Average price: €14.85under the $15 to $100 sweet spot
Price range: €4.15–€50.73
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,398 within Gesicht. It carries 17,657 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 62%
Out of stock, average day: 8.5%
Average rank: #1,398in Gesicht
Average rating: 4.47 starsAmazon Germany average 4.37 stars
Average reviews: 17,657per listing
Listings tracked: 13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products

Top No Cosmetics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

Brand 150%
Brand 214%
Brand 37%
Brand 47%
Brand 55%
Brand 65%
Open — no brand owns it (4 brands, 12%)

Demand

No Cosmetics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top No Cosmetics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

no cosmetics289K/yr -16.5%0.4% conv.
nø cosmetics37K/yr +22.4%0.1% conv.
no cosmetics creme11K/yr -40.0%0.1% conv.
no cosmetics toner7K/yr -17.8%0.1% conv.
mixa anti unreinheiten11K/yr -2.8%5.9% conv.
no cosmetics serum11K/yr -47.3%0.3% conv.
no cosmetics liquid hydrator6K/yr -9.4%0.1% conv.
no cosmetic5K/yr -16.5%0.2% conv.
no kosmetik3K/yr -36.9%0.0% conv.
no make up3K/yr -35.2%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about No Cosmetics

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”

8%of negative reviews mention “Feucht/Trocken”

0.1%of orders come back

“Trocknet die Haut extrem aus”

A buyer, on “Feucht/Trocken”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common No Cosmetics questions

Answered from the same tracked data.

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