How competitive is the No Cosmetics niche on Amazon Germany?

10 brands and 92 sellers compete in No Cosmetics on Amazon Germany. The top 5 No Cosmetics products take 73% of clicks and its top 5 brands hold 83% of demand.

What does it cost to enter the No Cosmetics niche?

No Cosmetics sells for €14.85 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €4.15–€50.73. The average incumbent carries 17,657 reviews — the moat a new listing must climb.

No Cosmetics

weak search conversion (1.1%) — No Cosmetics doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47

This niche Category average · 1,260 niches

Is No Cosmetics profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, No Cosmetics is a €68K/yr Amazon Germany market (399K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 36/100.

No Cosmetics: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.4% over the last 90 days and 1.1% of searches end in a purchase.

€68K

revenue / yr

Units sold / yr5K

Search volume / yr-16.4%399K

Conversion rate1.1%

Avg price€14.85

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 92

Top-5 product click share73%

Open market17%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top No Cosmetics products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nø Cosmetics Enjoy Today Vitamin C Serum

Price: €17.11
Rating: 4.5/5
Reviews: 11
Age: 2y ago

The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml

Price: €4.69
Rating: 4.5/5
Reviews: 57,657
Age: 6y ago

No Cosmetics 120H Liquid Hydrator 100 ml

Price: €13.91
Rating: 4.5/5
Reviews: 37
Age: 2y ago

Paulas Choice SKIN PERFECTING 2% BHA Liquid Peeling - Gesichtspeeling mit Salicylsäure - Bekämpft Unreine Haut & Mitesser - Verkleinert Poren Sichtbar - Mischhaut Fettige & Akne Haut - 30 ml

Price: €11.79
Rating: 4.3/5
Reviews: 27,616
Age: 7y ago

No Cosmetics Liquids Bundle - Refiner + Hydrator + Illuminator + Balancer

Price: €50.73
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Newest

by launch date

Nø Cosmetics Repair Today Intensive Repair Cream 50 ml

Price: €19.89
Rating: 0.0/5
Reviews: 0
Age: 1y ago

No Cosmetics Liquids Bundle - Refiner + Hydrator + Illuminator + Balancer

Price: €50.73
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Mixa Anti-Unreinheiten Serum Für zu Akne neigende und sensible Haut Mit Salicylsäure Squalan und Niacinamid Geeignet für Gesicht & Hals Hypoallergen 30 ml

Price: €9.87
Rating: 4.4/5
Reviews: 398
Age: 1y ago

Mixa Anti-Unreinheiten Comfort Cleanser Für zu Akne neigende und sensible Haut Glättet das Erscheinungsbild der Poren Mit Salicylsäure und Squalan Geeignet für Gesicht & Hals Hypoallergen 150 ml

Price: €4.15
Rating: 4.4/5
Reviews: 607
Age: 1y ago

Nø Cosmetics Enjoy Today Vitamin C Serum

Price: €17.11
Rating: 4.5/5
Reviews: 11
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

Nø Cosmetics50%
The Ordinary14%
Mixa7%
Generisch7%
PAULA'S CHOICE5%
CeraVe5%
Open — no brand owns it (4 brands, 12%)

No Cosmetics demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume399KCVR1.1%Products13Brands10Top 5 Brands83%OOS Rate8.5%Rating4.5★Reviews17,657Avg BSR#1,398

Top No Cosmetics search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

no cosmetics289K/yr -16.5%0.4% conv.
nø cosmetics37K/yr +22.4%0.1% conv.
no cosmetics creme11K/yr -40.0%0.1% conv.
no cosmetics toner7K/yr -17.8%0.1% conv.
mixa anti unreinheiten11K/yr -2.8%5.9% conv.
no cosmetics serum11K/yr -47.3%0.3% conv.
no cosmetics liquid hydrator6K/yr -9.4%0.1% conv.
no cosmetic5K/yr -16.5%0.2% conv.
no kosmetik3K/yr -36.9%0.0% conv.
no make up3K/yr -35.2%0.0% conv.

What reviews say buyers love and hate about No Cosmetics

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews

Qualität insgesamt19%

“Beste Produkt”

Wimpernqualität12%

“Beste Mascara”

Eignung für Mischhaut11%

“Bestes Gesichtsserum”

Preis-Leistungs-Verhältnis6%

“Oft zum Bestpreis”

beworben Vs Tatsächliches Produkt5%

“Hält was sie verspricht”

What buyers complain about

54% of reviews

Feucht/Trocken8%

“Trocknet die Haut extrem aus”

Eignung für trockene Haut7%

“Ich muss danach erstmal mein Gesicht nochmal mit Wasser waschen um das Zeug wieder runterzubekommen, weil es sich getrocknet sehr seltsam auf der Haut anfühlt”

Funktionalität insgesamt7%

“funktioniert nicht”

Preis-Leistungs-Verhältnis6%

“Der Preissprung trübt den Gesamteindruck”

Allergien6%

“Meine Haut wirkte gereizt und unruhig”

No Cosmetics return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

12%

2Eignung für Mischhaut

12%

3Feucht/Trocken

4Qualität insgesamt

5Preis-Leistungs-Verhältnis

Common No Cosmetics questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores No Cosmetics 36/100 on Amazon Germany — Skip it. The niche generates €68K/yr across 13 tracked products. Search demand moved -16.4% over the last 90 days.

No Cosmetics buyers on Amazon Germany complain most about Feucht/Trocken, Eignung für trockene Haut, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.