Is Nivea Sun profitable to sell on Amazon Germany?

Flapen scores Nivea Sun 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €355K a year across 11 tracked products. Search demand grew +226.3% in the last 90 days.

How competitive is the Nivea Sun niche on Amazon Germany?

3 brands and 62 sellers compete in Nivea Sun on Amazon Germany. The top 5 Nivea Sun products take 82% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Nivea Sun?

Nivea Sun buyers on Amazon Germany complain most about Geruch, Haltbarkeit, and Haftung/Klebrigkeit. An estimated 0.1% of orders come back.

What does it cost to enter the Nivea Sun niche?

Nivea Sun sells for €10.80 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.05 to €32.46. The average product has 2,294 reviews, the count a new listing must catch up to.

Nivea Sun

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Nivea Sun is a Maybe.

Filters Trending

Flapen Score: 53
53 / 100Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size: €355K/yr403K searches / yr
90-day growth: +226.3%search demand this quarter
Competition: 82%top-5 click share · 3 brands · 62 sellers

Flapen Score

Nivea Sun against its category

The dotted line is the Kosmetik average. Past it, Nivea Sun is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Nivea Sun market on Amazon at a glance

Shoppers on Amazon Germany searched for Nivea Sun 403K times last year and spent an estimated €355K. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +226.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €355K a year.

Searches, last 12 months: 403K
Growth, 90 days vs prior 90: +226.3%
Conversion, latest week: 8.2%
Market size, estimated: €355Ka year
Top search term: nivea sun116K searches a year

02 · Price

A sale here is worth €10.80.

Listings sell for €10.80 on average, from €6.05 to €32.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At €10.80 that is €32K to €43K a year per listing.

Average price: €10.80under the $15 to $100 sweet spot
Price range: €6.05–€32.46
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 3,000–4,000
Revenue per listing a year: €32K–€43K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #28 within Düfte. It carries 2,294 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 3.5%
Average rank: #28in Düfte
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 2,294per listing
Listings tracked: 11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

Products

Top Nivea Sun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Brand 165%
Brand 222%
Brand 313%

Demand

Nivea Sun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Sep · busiest ÷ quietest = 25.8× · 11 of 12 months tracked

Search terms

Top Nivea Sun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nivea sun116K/yr +407.8%5.6% conv.
nivea sonnencreme57K/yr +314.8%5.6% conv.
nivea sun parfum47K/yr +408.0%10.6% conv.
nivea parfüm damen68K/yr +52.7%10.5% conv.
sonnencreme nivea20K/yr +340.1%5.3% conv.
nivea parfum33K/yr +78.0%8.7% conv.
nivea sonnenspray12K/yr +190.5%6.3% conv.
nivea parfüm11K/yr +82.1%8.4% conv.
nivea sonnenschutz4K/yr +150.6%5.3% conv.
nivea sun spray4K/yr +661.9%6.3% conv.

Reviews and returns

What reviews say buyers love and hate about Nivea Sun

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Geruch”

23%of negative reviews mention “Geruch”

0.1%of orders come back

“Fieser Duft”

A buyer, on “Geruch”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Nivea Sun questions

Answered from the same tracked data.

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