Nivea Sun
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Nivea Sun is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 4753
- Market size
- €355K/yr403K searches / yr
- 90-day growth
- +226.3%search demand this quarter
- Competition
- 82%top-5 click share · 3 brands · 62 sellers
Flapen Score
Nivea Sun against its category
The dotted line is the Kosmetik average. Past it, Nivea Sun is stronger. Inside it, weaker.
Market
The Nivea Sun market on Amazon at a glance
Shoppers on Amazon Germany searched for Nivea Sun 403K times last year and spent an estimated €355K. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +226.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €355K a year.
- Searches, last 12 months
- 403K
- Growth, 90 days vs prior 90
- +226.3%
- Conversion, latest week
- 8.2%
- Market size, estimated
- €355Ka year
- Top search term
- nivea sun116K searches a year
02 · Price
A sale here is worth €10.80.
Listings sell for €10.80 on average, from €6.05 to €32.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At €10.80 that is €32K to €43K a year per listing.
- Average price
- €10.80under the $15 to $100 sweet spot
- Price range
- €6.05–€32.46
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €32K–€43K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #28 within Düfte. It carries 2,294 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #28in Düfte
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,294per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Nivea Sun products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA SUN Eau de Toilette Unisex-Parfum mit dem Original Sonnencreme Duft sommerlich erfrischend und im ikonischen Parfüm-Flakon (30 ml)
- Price
- €13.48
- Rating
- 4.6/5
- Reviews
- 10,539
- Age
- 7y ago

NIVEA Creme Eau de Toilette Parfum mit dem ikonischen Duft der NIVEA Creme frischer und sanfter unisex Duft im ikonischen Parfüm-Flakon (30 ml)
- Price
- €13.27
- Rating
- 4.6/5
- Reviews
- 8,641
- Age
- 5y ago

NIVEA SUN Schutz & Pflege Sonnenspray LSF 30 wasserfestes Sonnencreme Spray mit Vitamin C & Hyaluron schnell einziehender Sonnenschutz für 48h Feuchtigkeit (200 ml)
- Price
- €6.21
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago

NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)
- Price
- €6.63
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 1y ago

NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml
- Price
- €8.22
- Rating
- 4.5/5
- Reviews
- 1,935
- Age
- 6y ago
Trending
estimated 90-day click momentum
NIVEA SUN Schutz & Pflege Invisible Finish LSF 50+ wasserfester Sonnenschutz mit Hyaluron schnell einziehende Sonnencreme für intensive Feuchtigkeit ohne weiße Rückstände (150 ml)
- Price
- €7.93
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 1y ago

NIVEA SUN Schutz & Pflege Sonnenlotion LSF 30 wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weißen Film (200 ml)
- Price
- €6.05
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago

NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml
- Price
- €8.22
- Rating
- 4.5/5
- Reviews
- 1,935
- Age
- 6y ago

NIVEA SUN Sensitiv Sofort Schutz Sonnenspray LSF 50+ Sonnenmilch mit LSF 50+ für empfindliche Haut wasserfester & duftfreier Sonnenschutz bei Sonnenallergie (200 ml)
- Price
- €8.02
- Rating
- 4.7/5
- Reviews
- 214
- Age
- 1y ago

NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)
- Price
- €6.63
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 1y ago
Newest
by launch date
NIVEA SUN Schutz & Pflege Sonnenspray LSF 30 wasserfestes Sonnencreme Spray mit Vitamin C & Hyaluron schnell einziehender Sonnenschutz für 48h Feuchtigkeit (200 ml)
- Price
- €6.21
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago

NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)
- Price
- €6.63
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 1y ago

NIVEA SUN Schutz & Pflege Sonnenlotion LSF 30 wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weißen Film (200 ml)
- Price
- €6.05
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago

NIVEA SUN Sensitiv Sofort Schutz Sonnenspray LSF 50+ Sonnenmilch mit LSF 50+ für empfindliche Haut wasserfester & duftfreier Sonnenschutz bei Sonnenallergie (200 ml)
- Price
- €8.02
- Rating
- 4.7/5
- Reviews
- 214
- Age
- 1y ago

NIVEA SUN Schutz & Pflege Invisible Finish LSF 50+ wasserfester Sonnenschutz mit Hyaluron schnell einziehende Sonnencreme für intensive Feuchtigkeit ohne weiße Rückstände (150 ml)
- Price
- €7.93
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
62
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- NIVEA65%
- Nivea Sun22%
- Beiersdorf13%
Demand
Nivea Sun search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Sep · busiest ÷ quietest = 25.8× · 11 of 12 months tracked
Search terms
Top Nivea Sun search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nivea sun116K/yr
- nivea sonnencreme57K/yr
- nivea sun parfum47K/yr
- nivea parfüm damen68K/yr
- sonnencreme nivea20K/yr
- nivea parfum33K/yr
- nivea sonnenspray12K/yr
- nivea parfüm11K/yr
- nivea sonnenschutz4K/yr
- nivea sun spray4K/yr
Reviews and returns
What reviews say buyers love and hate about Nivea Sun
We read the reviews and the return reasons for every product selling here.
“Fieser Duft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nivea Sun questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









