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Nivea Sonnencreme Gesicht

brand-locked demand (top 5 brands take 100% of clicks) — Nivea Sonnencreme Gesicht doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 5Growth 85Conversion 81Competition 46Returns 100Price range 0Avg price 24Brand share 0Review moat 77Quality gap 52
This niche Category average · 1,260 niches

Is Nivea Sonnencreme Gesicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nivea Sonnencreme Gesicht is a €22K/yr Amazon Germany market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Nivea Sonnencreme Gesicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +83.9% over the last 90 days and 8.4% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr4K
Search volume / yr+83.9%30K
Conversion rate8.4%
Avg price€8.54

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 59
Top-5 product click share57%
Open market0%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement82%
New entrants (1y)6· 5 succeeded
Avg rating4.4★
Avg reviews457

Top Nivea Sonnencreme Gesicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€2K€3K€4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Nivea Sun50%
  • Beiersdorf39%
  • NIVEA11%
  • Open — no brand owns it (0%)

Nivea Sonnencreme Gesicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR8.4%Products17Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews457Avg BSR#74
2K2KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Top Nivea Sonnencreme Gesicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea sonnencreme gesicht10K/yr
  • nivea sun gesicht9K/yr
  • nivea gesicht sonnencreme 504K/yr
  • nivea sonnencreme 50 gesicht4K/yr
  • nivea sun gesicht 503K/yr

What reviews say buyers love and hate about Nivea Sonnencreme Gesicht

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Qualität insgesamt13%

Good Quality

Eignung für Mischhaut11%

Die beste Sonnencreme fürs Gesicht

Saugfähigkeit11%

Zieht schnell ein, unsichtbar

Schutz9%

Bestes Sonnenschutzprodukt

Geruch8%

dezenter Duft

What buyers complain about

56% of reviews
Geruch13%

Relativ geruchslos

Preis-Leistungs-Verhältnis10%

Aber etwas teuer

Eignung für trockene Haut7%

Sehr stumpf auf der Haut, verteilt sich schlecht

Farbe6%

Mann sehet wie eine Schreklich Orange

Haftung/Klebrigkeit4%

Hat sich der Stick Anteil am Deckel festgeklebt

Nivea Sonnencreme Gesicht return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Sprachprobleme
43%
2beworben Vs Tatsächliches Produkt
29%
3Geruch
14%
4Produktzustand
14%

Common Nivea Sonnencreme Gesicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Sonnencreme Gesicht 49/100 on Amazon Germany — Skip it. The niche generates €22K/yr across 17 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved +83.9% over the last 90 days.
Nivea Sonnencreme Gesicht buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Eignung für trockene Haut, the themes mined from the niche's reviews. Its return rate is 0.1%.