How competitive is the Nivea Sonnencreme 30 niche on Amazon Germany?

6 brands and 110 sellers compete in Nivea Sonnencreme 30 on Amazon Germany. The top 5 Nivea Sonnencreme 30 products take 67% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the Nivea Sonnencreme 30 niche?

Nivea Sonnencreme 30 sells for €9.96 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.05–€15.33. The average incumbent carries 981 reviews — the moat a new listing must climb.

Nivea Sonnencreme 30

brand-locked demand (top 5 brands take 99% of clicks) — Nivea Sonnencreme 30 doesn't clear our bar today.

Signals Trending

Flapen Score

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Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

This niche Category average · 1,260 niches

Is Nivea Sonnencreme 30 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nivea Sonnencreme 30 is a €58K/yr Amazon Germany market (53K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 49/100.

Nivea Sonnencreme 30: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +290.2% over the last 90 days and 11.0% of searches end in a purchase.

€58K

revenue / yr

Units sold / yr8K

Search volume / yr+290.2%53K

Conversion rate11.0%

Avg price€9.96

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 110

Top-5 product click share67%

Open market1%

Avg brand age94 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Nivea Sonnencreme 30 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NIVEA SUN Schutz & Pflege Sonnenspray LSF 30 wasserfestes Sonnencreme Spray mit Vitamin C & Hyaluron schnell einziehender Sonnenschutz für 48h Feuchtigkeit (200 ml)

Price: €6.21
Rating: 4.7/5
Reviews: 245
Age: 1y ago

NIVEA SUN Schutz & Pflege Sonnenlotion LSF 30 wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weißen Film (200 ml)

Price: €6.05
Rating: 4.6/5
Reviews: 195
Age: 1y ago

NIVEA 4005808407705 Spf20 Sonnenmilch 1er Pack (1 x 0.2 kg)

Price: €7.10
Rating: 4.5/5
Reviews: 64
Age: 3y ago

NIVEA SUN Schutz & Bräune Sonnenöl Spray LSF 30 (200 ml) Sonnencreme mit Pro-Melanin-Extrakt für eine ebenmäßige Bräune sofortiger Sonnenschutz mit UVA/UVB-Filtersystem

Price: €7.98
Rating: 4.6/5
Reviews: 1,965
Age: 8y ago

NIVEA SUN Maxi Sonnencreme Spray Protect & Bronze FP 20 270 ml Sonnencreme 20 für eine goldene Bräune intensiv und gleichmäßig Sonnenschutz 20 in praktischer Sprühflasche

Price: €15.33
Rating: 4.5/5
Reviews: 233
Age: 4y ago

Newest

by launch date

NIVEA SUN Protect & Bronze Sonnenbräunungsspray mit hohem SPF Schutz 30 250ml

Price: €14.67
Rating: 4.9/5
Reviews: 10
Age: 4mo ago

NIVEA SUN Schutz & Bräune Sonnenspray LSF 30 Sonnencreme mit Pro-Melanin-Extrakt für eine ebenmäßige Bräune sofortiger Sonnenschutz mit UVA/UVB-Filtersystem (200 ml)

Price: €6.89
Rating: 4.7/5
Reviews: 205
Age: 1y ago

NIVEA SUN Schutz & Pflege Sonnenspray LSF 30 wasserfestes Sonnencreme Spray mit Vitamin C & Hyaluron schnell einziehender Sonnenschutz für 48h Feuchtigkeit (200 ml)

Price: €6.21
Rating: 4.7/5
Reviews: 245
Age: 1y ago

NIVEA SUN Schutz & Pflege Sonnenlotion LSF 30 wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weißen Film (200 ml)

Price: €6.05
Rating: 4.6/5
Reviews: 195
Age: 1y ago

NIVEA 4005808407705 Spf20 Sonnenmilch 1er Pack (1 x 0.2 kg)

Price: €7.10
Rating: 4.5/5
Reviews: 64
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

110

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Nivea Sun58%
Beiersdorf36%
NIVEA2%
HAWAIIAN Tropic2%
Garnier1%
Piz Buin1%
Open — no brand owns it (0%)

Top Nivea Sonnencreme 30 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nivea sonnencreme 3020K/yr +231.8%11.1% conv.
nivea sun 309K/yr +274.4%9.1% conv.
sonnencreme 208K/yr +316.3%6.1% conv.
nivea sonnencreme 206K/yr +349.8%7.3% conv.
sonnencreme lsf 204K/yr +351.0%3.3% conv.
nivea sun 203K/yr +427.0%5.0% conv.
sonnencreme nivea 303K/yr +544.8%12.6% conv.

What reviews say buyers love and hate about Nivea Sonnencreme 30

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Geruch22%

“Beste Geruch und Wirkung”

Qualität insgesamt17%

“Super Produkt”

Saugfähigkeit12%

“Riecht gut und zieht gut ein”

Schutz12%

“Super schutz”

beworben Vs Tatsächliches Produkt9%

“tut was sie soll”

What buyers complain about

71% of reviews

Auslaufsicher14%

“Schon die zweite Flasche undicht”

Preis-Leistungs-Verhältnis11%

“Ist zwar preislich höher angesiedelt,”

Fleckenbeständigkeit9%

“Vorsicht vor Flecken auf weiße Kleidung”

Einfache Anwendung9%

“unangenehm aufzutragen.”

Haftung/Klebrigkeit9%

“Klebt unangenehm eine längere Zeit”

Common Nivea Sonnencreme 30 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Sonnencreme 30 49/100 on Amazon Germany — Skip it. The niche generates €58K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +290.2% over the last 90 days.

Nivea Sonnencreme 30 buyers on Amazon Germany complain most about Auslaufsicher, Preis-Leistungs-Verhältnis, Fleckenbeständigkeit, the themes mined from the niche's reviews. Its return rate is 0.0%.