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Nivea Men Hyaluron

brand-locked demand (top 5 brands take 100% of clicks) — Nivea Men Hyaluron doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

Market size 38Growth 13Conversion 78Competition 42Returns 100Price range 46Avg price 24Brand share 0Review moat 49Quality gap 37
This niche Category average · 1,260 niches

Is Nivea Men Hyaluron profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nivea Men Hyaluron is a €192K/yr Amazon Germany market (289K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Nov–Dec. Verdict: Skip it — 41/100.

Nivea Men Hyaluron: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 7.8% of searches end in a purchase.

€192K

revenue / yr

Units sold / yr40K
Search volume / yr-25.0%289K
Conversion rate7.8%
Avg price€8.50

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 63
Top-5 product click share60%
Open market0%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)5· 4 succeeded
Avg rating4.5★
Avg reviews1,620

Top Nivea Men Hyaluron products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€19K€38K€58K€77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • NIVEA MEN73%
  • Beiersdorf22%
  • NIVEA3%
  • L'Oréal Men Expert2%

Nivea Men Hyaluron demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume289KCVR7.8%Products19Brands4Top 5 Brands100%OOS Rate4.5%Rating4.5★Reviews1,620Avg BSR#168
15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 15.2×

Top Nivea Men Hyaluron search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea men171K/yr
  • nivea men gesichtscreme34K/yr
  • nivea gesichtscreme männer14K/yr
  • nivea men creme20K/yr
  • nivea for men9K/yr
  • nivea man9K/yr
  • nivea creme men9K/yr
  • nivea men anti age6K/yr
  • nivea men anti age hyaluron3K/yr
  • nivea men hyaluron4K/yr

What reviews say buyers love and hate about Nivea Men Hyaluron

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Qualität insgesamt18%

Super Produkt

Eignung für trockene Haut8%

Ich verwende die Creme täglich nach dem Duschen für Gesicht und Hände, besonders im Winter auch für trockene Stellen am Körper

Saugfähigkeit8%

Pflege-Duo für Männer: zieht schnell ein

Geruch8%

angenehm im Duft

Eignung für Mischhaut8%

Das ist gerade bei Männer-Haut wertvoll

What buyers complain about

56% of reviews
Preis-Leistungs-Verhältnis17%

allerdings teuer.

Allergien11%

Bei mir brennt die Lotion auf der Haut

Geruch5%

Parfümierung ist raus -> Creme stinkt nun

beworben Vs Tatsächliches Produkt5%

Hält nicht was es verspricht

Falten4%

Nicht einmal die feinsten Fältchen wurden gemildert – von einer Hautstraffung ganz zu schweigen

Common Nivea Men Hyaluron questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Men Hyaluron 41/100 on Amazon Germany — Skip it. The niche generates €192K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -25.0% over the last 90 days.
Search demand for Nivea Men Hyaluron on Amazon Germany peaks in Feb–Mar–Nov–Dec, where the busiest month runs 15.2× the quietest.