Nivea Men Hyaluron

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €192K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

-25.0%

Conversion, latest week

7.8%

Market size, estimated

€192Ka year

Peak month

November15.2× the quietest month

Top search term

nivea men171K searches a year

Listings sell for €8.50 on average, from €1.57 to €26.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €8.50 that is €11K to €13K a year per listing.

Average price

€8.50under the $15 to $100 sweet spot

Price range

€1.57–€26.67

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

€11K–€13K

Returns

0.0%of orders · Amazon Germany median 1.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #168 within Gesicht. It carries 1,620 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#168in Gesicht

Average rating

4.53 starsAmazon Germany average 4.37 stars

Average reviews

1,620per listing

Listings tracked

19

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

56 months