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Nivea Men Geschenkset

a small market ($8K/yr) — Nivea Men Geschenkset doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47

Market size 2Growth 17Conversion 22Competition 32Returns 99Price range 56Avg price 72Brand share 10Review moat 88Quality gap 23
This niche Category average · 1,260 niches

Is Nivea Men Geschenkset profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nivea Men Geschenkset is a €8K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Nivea Men Geschenkset: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.9% over the last 90 days and 1.8% of searches end in a purchase.

€8K

revenue / yr

Units sold / yr2K
Search volume / yr-15.9%31K
Conversion rate1.8%
Avg price€14.64

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 32
Top-5 product click share66%
Open market4%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement33%
New entrants (1y)6· 0 succeeded
Avg rating4.6★
Avg reviews237

Top Nivea Men Geschenkset products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€316€633€949€1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

1%

  • Beiersdorf39%
  • NIVEA MEN26%
  • NIVEA22%
  • L'Oréal Men Expert5%
  • L'Oreal Paris4%
  • Kneipp3%
  • Open — no brand owns it (1 brand, 1%)

Nivea Men Geschenkset demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR1.8%Products21Brands7Top 5 Brands96%OOS Rate25.4%Rating4.6★Reviews237Avg BSR#292
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.6×

Top Nivea Men Geschenkset search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea geschenkset männer11K/yr
  • nivea men set8K/yr
  • nivea men geschenkset12K/yr

What reviews say buyers love and hate about Nivea Men Geschenkset

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Geschenk Zweck30%

Ideal zum Verschenken

Qualität insgesamt17%

Top Ware

Geruch17%

Gut riechendes Duschgel

Preis-Leistungs-Verhältnis11%

Preisleistung super

Eignung für Mischhaut4%

Schutz – ideal für Männer mit empfindlicher Haut, die eine unkomplizierte, wirksame Routine suchen.

What buyers complain about

73% of reviews
Allergien29%

Bei empfindlicher Haut ist das entscheidend – zu aggressive Reinigung führt zu Reizungen und Rötungen

Geruch25%

Zu dem Produkt selbst kann ich nix dazu sagen wie es riecht nur das die Reaktion nicht so gedacht wurden ist wie erwünscht ist

Qualität insgesamt6%

die ist nun wirklich nicht irgendwie wertig oder wenigstens hübsch gestaltet.

Preis-Leistungs-Verhältnis6%

Gute Produkte, extrem hoher Preis

Design insgesamt6%

die ist nun wirklich nicht irgendwie wertig oder wenigstens hübsch gestaltet.

Nivea Men Geschenkset return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
25%
2Auslaufsicher
17%
3Produktzustand
11%
4Gesamtgröße
11%
5Qualität insgesamt
6%

Common Nivea Men Geschenkset questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Men Geschenkset 34/100 on Amazon Germany — Skip it. The niche generates €8K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -15.9% over the last 90 days.
Search demand for Nivea Men Geschenkset on Amazon Germany peaks in Nov–Dec, where the busiest month runs 14.6× the quietest.