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Nivea Men Geschenkset

Fail

Shoppers spend an estimated $8K a year here, so Nivea Men Geschenkset is a Fail.

Flapen Score
34
34 / 100
Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47
Market size
€8K/yr31K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
66%top-5 click share · 7 brands · 32 sellers

Flapen Score

Nivea Men Geschenkset against its category

The dotted line is the Kosmetik average. Past it, Nivea Men Geschenkset is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nivea Men Geschenkset market on Amazon at a glance

Shoppers on Amazon Germany searched for Nivea Men Geschenkset 31K times last year and spent an estimated €8K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
1.8%
Market size, estimated
€8Ka year
Peak month
December14.6× the quietest month
Top search term
nivea geschenkset männer11K searches a year

02 · Price

A sale here is worth €14.64.

Listings sell for €14.64 on average, from €5.97 to €26.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €14.64 that is €0 to €1K a year per listing.

Average price
€14.64under the $15 to $100 sweet spot
Price range
€5.97–€26.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #292 within Baden & Körperpflege. It carries 237 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
76%
Out of stock, average day
25.4%
Average rank
#292in Baden & Körperpflege
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
237per listing
Listings tracked
21

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Nivea Men Geschenkset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

1%

  • Brand 139%
  • Brand 226%
  • Brand 322%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Nivea Men Geschenkset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.6×

Search terms

Top Nivea Men Geschenkset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nivea geschenkset männer11K/yr
  • nivea men set8K/yr
  • nivea men geschenkset12K/yr

Reviews and returns

What reviews say buyers love and hate about Nivea Men Geschenkset

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geschenk Zweck”
29%of negative reviews mention “Allergien”
0.3%of orders come back
“Bei empfindlicher Haut ist das entscheidend – zu aggressive Reinigung führt zu Reizungen und Rötungen”
A buyer, on “Allergien”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nivea Men Geschenkset questions

Answered from the same tracked data.