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Nivea Men Duschgel

Fail

The top 5 brands take 100% of clicks, so Nivea Men Duschgel is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€27K/yr60K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
56%top-5 click share · 3 brands · 32 sellers

Flapen Score

Nivea Men Duschgel against its category

The dotted line is the Kosmetik average. Past it, Nivea Men Duschgel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nivea Men Duschgel market on Amazon at a glance

Shoppers on Amazon Germany searched for Nivea Men Duschgel 60K times last year and spent an estimated €27K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
14.3%
Market size, estimated
€27Ka year
Peak month
July3.2× the quietest month
Top search term
nivea men duschgel27K searches a year

02 · Price

A sale here is worth €3.11.

Listings sell for €3.11 on average, from €1.55 to €15.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €3.11 that is €2K to €2K a year per listing.

Average price
€3.11under the $15 to $100 sweet spot
Price range
€1.55–€15.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€2K–€2K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #342 within Baden & Körperpflege. It carries 411 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#342in Baden & Körperpflege
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
411per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Nivea Men Duschgel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

0%

  • Brand 156%
  • Brand 233%
  • Brand 311%

Demand

Nivea Men Duschgel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Nivea Men Duschgel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nivea men duschgel27K/yr
  • nivea duschgel men22K/yr
  • duschgel männer nivea6K/yr
  • duschgel nivea men5K/yr

Reviews and returns

What reviews say buyers love and hate about Nivea Men Duschgel

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geruch”
36%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“es duftet überhaupt nicht nach Lavendel”
A buyer, on “Geruch”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nivea Men Duschgel questions

Answered from the same tracked data.