How competitive is the Nivea Men Duschgel niche on Amazon Germany?

3 brands and 32 sellers compete in Nivea Men Duschgel on Amazon Germany. The top 5 Nivea Men Duschgel products take 56% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Nivea Men Duschgel?

Nivea Men Duschgel buyers on Amazon Germany complain most about Geruch, Auslaufsicher, Sprachprobleme, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Nivea Men Duschgel niche?

Nivea Men Duschgel sells for €3.11 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.55–€15.10. The average incumbent carries 411 reviews — the moat a new listing must climb.

Nivea Men Duschgel

brand-locked demand (top 5 brands take 100% of clicks) — Nivea Men Duschgel doesn't clear our bar today.

Flapen Score

Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

This niche Category average · 1,260 niches

Is Nivea Men Duschgel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nivea Men Duschgel is a €27K/yr Amazon Germany market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 42/100.

Nivea Men Duschgel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +22.9% over the last 90 days and 14.3% of searches end in a purchase.

€27K

revenue / yr

Units sold / yr20K

Search volume / yr+22.9%60K

Conversion rate14.3%

Avg price€3.11

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 32

Top-5 product click share56%

Open market0%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Top Nivea Men Duschgel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NIVEA Duschgel Energy 250ml

Price: €1.56
Rating: 4.8/5
Reviews: 106
Age: 6y ago

NIVEA Active Clean Duschgel 250ml

Price: €1.78
Rating: 4.6/5
Reviews: 138
Age: 5y ago

NIVEA MEN Protect & Care Pflegendes Duschgel für Herren 250ml

Price: €1.71
Rating: 4.6/5
Reviews: 329
Age: 5y ago

NIVEA Duschgel Sport 250 ml

Price: €1.76
Rating: 4.8/5
Reviews: 56
Age: 5y ago

NIVEA MEN Sensitive 3-in-1 Duschgel (1 x 250 ml) Herren Duschgel für empfindliche Haut mildes Reinigungsmittel für Körper Haare und Gesicht Duschseife mit Bambusextrakt

Price: €1.70
Rating: 4.6/5
Reviews: 1,731
Age: 8y ago

Newest

by launch date

NIVEA MEN Dusch-Shampoo Fresh Boost 250 ml 3-in-1-Duschgel für Gesicht Körper und Haare Männer-Duschgel mit Koffein belebender Duft pH-neutral alle Hauttypen

Price: €2.16
Rating: 5.0/5
Reviews: 5
Age: 4mo ago

NIVEA MEN Hydro Care Duschgel pH-hautneutrale Pflegedusche für Männer pflegende Formel mit natürlicher Aloe Vera für Körper Gesicht und Haar Intensive Pflege (250 ml)

Price: €1.85
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

NIVEA MEN Cool Marine Artist Edition Duschgel erfrischende Pflegedusche mit belebenden Meeresduft 3in1 Duschgel für Körper Gesicht und Haare (250 ml)

Price: €1.67
Rating: 4.6/5
Reviews: 149
Age: 1y ago

NIVEA MEN Alpine Breeze Artist Edition Duschgel revitalisierende Pflegedusche mit prickelndem und lebendigem Duft 3in1 Duschgel für Körper Gesicht und Haare (250 ml)

Price: €1.56
Rating: 4.6/5
Reviews: 334
Age: 1y ago

NIVEA MEN Sport Duschgel pH-hautneutrale Pflegedusche für Männer mit vitalisierendem Duft erfrischende Formel mit Mineralien für Körper Gesicht und Haar (250 ml)

Price: €1.56
Rating: 4.6/5
Reviews: 120
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

NIVEA56%
NIVEA MEN33%
Beiersdorf11%

Nivea Men Duschgel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR14.3%Products22Brands3Top 5 Brands100%OOS Rate2.8%Rating4.7★Reviews411Avg BSR#342

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.2×

Top Nivea Men Duschgel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nivea men duschgel27K/yr +32.4%13.6% conv.
nivea duschgel men22K/yr +17.0%15.0% conv.
duschgel männer nivea6K/yr +1.8%19.5% conv.
duschgel nivea men5K/yr +34.5%16.0% conv.

What reviews say buyers love and hate about Nivea Men Duschgel

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Geruch42%

“Guter Geruch”

Preis-Leistungs-Verhältnis14%

“Für den Preis OK”

Qualität insgesamt14%

“Top Produkt”

Komfort insgesamt6%

“Angenehmes Gefühl auf der Haut”

Reinigung3%

“es entfernt sogar oil auf der Haut ist echt klasse kaufe ich mir immer wieder man wird schön sauber”

What buyers complain about

79% of reviews

Geruch36%

“es duftet überhaupt nicht nach Lavendel”

Auslaufsicher14%

“Leider war eine Flasche bei Ankunft beschädigt und ist teilweise ausgelaufen”

Sprachprobleme14%

“Achtung - nicht die deutsche Variante”

Qualität insgesamt7%

“Minderwertige Qualität”

Allergien7%

“Brennt in den Augen”

Nivea Men Duschgel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt

100%

Common Nivea Men Duschgel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Men Duschgel 42/100 on Amazon Germany — Skip it. The niche generates €27K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +22.9% over the last 90 days.