Nivea Men Duschgel
FailThe top 5 brands take 100% of clicks, so Nivea Men Duschgel is a Fail.
- Flapen Score
- 42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 4742
- Market size
- €27K/yr60K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 56%top-5 click share · 3 brands · 32 sellers
Flapen Score
Nivea Men Duschgel against its category
The dotted line is the Kosmetik average. Past it, Nivea Men Duschgel is stronger. Inside it, weaker.
Market
The Nivea Men Duschgel market on Amazon at a glance
Shoppers on Amazon Germany searched for Nivea Men Duschgel 60K times last year and spent an estimated €27K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 14.3%
- Market size, estimated
- €27Ka year
- Peak month
- July3.2× the quietest month
- Top search term
- nivea men duschgel27K searches a year
02 · Price
A sale here is worth €3.11.
Listings sell for €3.11 on average, from €1.55 to €15.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €3.11 that is €2K to €2K a year per listing.
- Average price
- €3.11under the $15 to $100 sweet spot
- Price range
- €1.55–€15.10
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €2K–€2K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #342 within Baden & Körperpflege. It carries 411 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #342in Baden & Körperpflege
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 411per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Nivea Men Duschgel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA Duschgel Energy 250ml
- Price
- €1.56
- Rating
- 4.8/5
- Reviews
- 106
- Age
- 6y ago

NIVEA Active Clean Duschgel 250ml
- Price
- €1.78
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 5y ago

NIVEA MEN Protect & Care Pflegendes Duschgel für Herren 250ml
- Price
- €1.71
- Rating
- 4.6/5
- Reviews
- 329
- Age
- 5y ago

NIVEA Duschgel Sport 250 ml
- Price
- €1.76
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 5y ago

NIVEA MEN Sensitive 3-in-1 Duschgel (1 x 250 ml) Herren Duschgel für empfindliche Haut mildes Reinigungsmittel für Körper Haare und Gesicht Duschseife mit Bambusextrakt
- Price
- €1.70
- Rating
- 4.6/5
- Reviews
- 1,731
- Age
- 8y ago
Trending
estimated 90-day click momentum
NIVEA MEN Dusch-Shampoo Fresh Boost 250 ml 3-in-1-Duschgel für Gesicht Körper und Haare Männer-Duschgel mit Koffein belebender Duft pH-neutral alle Hauttypen
- Price
- €2.16
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

NIVEA MEN Hydro Care Duschgel pH-hautneutrale Pflegedusche für Männer pflegende Formel mit natürlicher Aloe Vera für Körper Gesicht und Haar Intensive Pflege (250 ml)
- Price
- €1.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

NIVEA Duschgel Energy 250ml
- Price
- €1.56
- Rating
- 4.8/5
- Reviews
- 106
- Age
- 6y ago

NIVEA Pflegedusche Sensitive for Men 6er Pack (6 x 250 ml)
- Price
- €15.10
- Rating
- 4.6/5
- Reviews
- 1,731
- Age
- 6y ago

NIVEA Active Clean Duschgel 250ml
- Price
- €1.78
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 5y ago
Newest
by launch date
NIVEA MEN Dusch-Shampoo Fresh Boost 250 ml 3-in-1-Duschgel für Gesicht Körper und Haare Männer-Duschgel mit Koffein belebender Duft pH-neutral alle Hauttypen
- Price
- €2.16
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

NIVEA MEN Hydro Care Duschgel pH-hautneutrale Pflegedusche für Männer pflegende Formel mit natürlicher Aloe Vera für Körper Gesicht und Haar Intensive Pflege (250 ml)
- Price
- €1.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

NIVEA MEN Cool Marine Artist Edition Duschgel erfrischende Pflegedusche mit belebenden Meeresduft 3in1 Duschgel für Körper Gesicht und Haare (250 ml)
- Price
- €1.67
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 1y ago

NIVEA MEN Alpine Breeze Artist Edition Duschgel revitalisierende Pflegedusche mit prickelndem und lebendigem Duft 3in1 Duschgel für Körper Gesicht und Haare (250 ml)
- Price
- €1.56
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

NIVEA MEN Sport Duschgel pH-hautneutrale Pflegedusche für Männer mit vitalisierendem Duft erfrischende Formel mit Mineralien für Körper Gesicht und Haar (250 ml)
- Price
- €1.56
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
32
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 98%
Open market
0%
- NIVEA56%
- NIVEA MEN33%
- Beiersdorf11%
Demand
Nivea Men Duschgel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.2×
Search terms
Top Nivea Men Duschgel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nivea men duschgel27K/yr
- nivea duschgel men22K/yr
- duschgel männer nivea6K/yr
- duschgel nivea men5K/yr
Reviews and returns
What reviews say buyers love and hate about Nivea Men Duschgel
We read the reviews and the return reasons for every product selling here.
“es duftet überhaupt nicht nach Lavendel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nivea Men Duschgel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









