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Nivea Getönte Tagescreme

brand-locked demand (top 5 brands take 100% of clicks) — Nivea Getönte Tagescreme doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

Market size 52Growth 24Conversion 67Competition 69Returns 99Price range 22Avg price 18Brand share 0Review moat 57Quality gap 30
This niche Category average · 1,260 niches

Is Nivea Getönte Tagescreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nivea Getönte Tagescreme is a €321K/yr Amazon Germany market (841K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Nivea Getönte Tagescreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.9% over the last 90 days and 6.1% of searches end in a purchase.

€321K

revenue / yr

Units sold / yr80K
Search volume / yr-1.9%841K
Conversion rate6.1%
Avg price€6.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 102
Top-5 product click share44%
Open market0%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement95%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,228

Top Nivea Getönte Tagescreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€13K€26K€39K€51K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

0%

  • NIVEA75%
  • Beiersdorf17%
  • NIVEA MEN8%
  • Open — no brand owns it (0%)

Nivea Getönte Tagescreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume841KCVR6.1%Products38Brands3Top 5 Brands100%OOS Rate0.9%Rating4.6★Reviews1,228Avg BSR#78
10K6KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Top Nivea Getönte Tagescreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea391K/yr
  • nivea creme307K/yr
  • nivea gesichtscreme36K/yr
  • nivea gesichtscreme frauen20K/yr
  • nivea creme gesicht14K/yr
  • nivea tagescreme13K/yr
  • nivea tagescreme gesicht14K/yr
  • nivea gesicht9K/yr
  • nivea cream5K/yr
  • nivea feuchtigkeitscreme5K/yr

What reviews say buyers love and hate about Nivea Getönte Tagescreme

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Geruch26%

Mega Duft

Qualität insgesamt14%

Bestes Produkt

Eignung für trockene Haut7%

ohne Hautiritationen

Preis-Leistungs-Verhältnis7%

Bester Preis hier

Saugfähigkeit7%

Pflegt und zieht gut ein

What buyers complain about

53% of reviews
Sprachprobleme11%

Kein Text in deutsch drauf

Geruch11%

Fieser Duft

Preis-Leistungs-Verhältnis6%

passt-etwas teuer

beworben Vs Tatsächliches Produkt6%

Was gezeigt wird wird nicht geliefert

Eignung für trockene Haut5%

Nicht für Mischhaut als alleinige Creme geeignet

Nivea Getönte Tagescreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
64%
2Auslaufsicher
7%
3Defekt Material/Teile
5%
4Funktionalität insgesamt
5%
5Gesamtgröße
4%

Common Nivea Getönte Tagescreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Getönte Tagescreme 46/100 on Amazon Germany — Skip it. The niche generates €321K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -1.9% over the last 90 days.
Nivea Getönte Tagescreme buyers on Amazon Germany complain most about Sprachprobleme, Geruch, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.1%.