nivea deo roll on
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great277.96avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Good+36.6%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay€1.93–€23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€88K€88K/yr · 139K searches
Avg price
Bad€7.42avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nivea deo roll on is a €88K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
nivea deo roll on market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- €186K–€223K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 52%
- Out of stock
- 9.7%
- Avg brand age
- 76 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
0%
- NIVEA MEN61%
- NIVEA22%
- Beiersdorf17%
Demand
Weekly Amazon search volume, last 24 weeks — +36.6% search growth over the last 90 days.Top nivea deo roll on search terms
- nivea deo herren47K/yr
- nivea men deo39K/yr
- nivea deo men15K/yr
- deo nivea men9K/yr
- deo herren nivea men9K/yr
- nivea fresh active6K/yr
- nivea men deo spray5K/yr
- nivea men fresh active5K/yr
- deo herren nivea4K/yr
Top nivea deo roll on products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA MEN Deodorant Fresh Active Spray 250 ml
NIVEA€3.474.6★89 rev
NIVEA MEN Alpine Breeze Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)
NIVEA MEN€2.044.5★244 rev
NIVEA MEN Cool Marine Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)
NIVEA MEN€2.114.5★183 rev
NIVEA MEN Dry Impact 72H Antitranspirant im Ball für Männer 50ml
NIVEA MEN€2.524.7★464 rev
NIVEA MEN Fresh Active Deodorant Pumpspray 75ml
Beiersdorf€3.834.7★161 rev
Newest
by launch date
NIVEA MEN Black & White Invisible Deo Spray Deodorant mit Anti-Flecken-Formel zuverlässiger 72h Anti-Transpirant-Schutz und Active Protection (150 ml)
NIVEA MEN€2.410 rev
NIVEA MEN Alpine Breeze Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)
NIVEA MEN€2.04244 rev
NIVEA MEN Cool Marine Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)
NIVEA MEN€2.11183 rev
NIVEA MEN Fresh Active Deodorant Pumpspray 75ml
Beiersdorf€3.83161 rev
NIVEA MEN Black & White Invisible Original Deo Roll-On Antitranspirant mit 72h Schutz und Anti-Flecken-Formel Deodorant ohne Ethylalkohol mit frischem Duft (50 ml)
Beiersdorf€2.41152 rev
Trending
90-day click momentumNIVEA MEN Black & White Invisible Deo Spray Deodorant mit Anti-Flecken-Formel zuverlässiger 72h Anti-Transpirant-Schutz und Active Protection (150 ml)
NIVEA MEN€2.410.0★
NIVEA MEN Deospray für 72h Schutz gegen Schweiß und Geruch Anti-Transpirant Formel mit antibakterieller Wirkung Deodorant mit verführerischem und frischem Duft Fresh Sensation Deo Spray (150 ml)
NIVEA MEN€2.354.6★
Nivea Herren deo Spray Fresh Active 72h 150 ml
NIVEA MEN€2.323.9★
NIVEA Men Fresh Active Deodorant für Herren Spray mit Meeresextrakten Antitranspirant für 48 Stunden frischen Duft 4 Flaschen à 150 ml
NIVEA€15.314.4★
NIVEA MEN Deodorant Fresh Active Spray 250 ml
NIVEA€3.474.6★
What buyers say about nivea deo roll on
What buyers praise and complain about, mined from review topics.What buyers love
“Riecht cool”
“Top Produkte”
“Macht was er soll”
“absolut sein Geld wert”
“Hält lange an”
“Enorm zuverlässig und leicht zu applizieren”
“ideal für den täglichen Gebrauch”
“Nivea gibt es hier keine Irritationen.”
“Keine Flecken in der Kleidung”
“Passt”
What buyers complain about
“Stört und Stinkt”
“Leider verursacht es mir Juckreiz”
“Bricht ab”
“Der Preis ist ein bisschen zu teuer”
“Der Deo Roll-on funktioniert leider nicht richtig”
“Müll Qualität”
“Anwendung nicht so gut”
“Ich habe auf dieses Deo überall so weiße Rückstände gehabt”
“Fängt mit der Zeit an klebrig zu werden”
“Rollt schlecht und es kommt kaum Material aus dem Roll on”
Top return reasons
Common questions
- Is nivea deo roll on profitable to sell on Amazon Germany?
- The niche generates €88K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the nivea deo roll on niche?
- 3 brands and 69 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nivea deo roll on?
- Top complaints mined from reviews: Geruch, Allergien, Haltbarkeit. The return rate is 0.1%.
- What does it cost to enter the nivea deo roll on niche?
- Listings span €1.93–€23.43; the average listing price is €7.42 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.