How competitive is the Nivea Deo Roll on niche on Amazon Germany?

3 brands and 69 sellers compete in Nivea Deo Roll on on Amazon Germany. The top 5 Nivea Deo Roll on products take 53% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Nivea Deo Roll on niche?

Nivea Deo Roll on sells for €7.42 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.93–€23.43. The average incumbent carries 278 reviews — the moat a new listing must climb.

Nivea Deo Roll on

brand-locked demand (top 5 brands take 100% of clicks) — Nivea Deo Roll on doesn't clear our bar today.

Flapen Score

Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

This niche Category average · 1,260 niches

Is Nivea Deo Roll on profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nivea Deo Roll on is a €88K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Nivea Deo Roll on: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +36.6% over the last 90 days and 8.6% of searches end in a purchase.

€88K

revenue / yr

Units sold / yr30K

Search volume / yr+36.6%139K

Conversion rate8.6%

Avg price€7.42

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 69

Top-5 product click share53%

Open market0%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Nivea Deo Roll on products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NIVEA MEN Deodorant Fresh Active Spray 250 ml

Price: €3.47
Rating: 4.6/5
Reviews: 89
Age: 2y ago

NIVEA MEN Alpine Breeze Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)

Price: €2.04
Rating: 4.5/5
Reviews: 244
Age: 1y ago

NIVEA MEN Cool Marine Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)

Price: €2.11
Rating: 4.5/5
Reviews: 183
Age: 1y ago

NIVEA MEN Dry Impact 72H Antitranspirant im Ball für Männer 50ml

Price: €2.52
Rating: 4.7/5
Reviews: 464
Age: 3y ago

NIVEA MEN Fresh Active Deodorant Pumpspray 75ml

Price: €3.83
Rating: 4.7/5
Reviews: 161
Age: 1y ago

Newest

by launch date

NIVEA MEN Black & White Invisible Deo Spray Deodorant mit Anti-Flecken-Formel zuverlässiger 72h Anti-Transpirant-Schutz und Active Protection (150 ml)

Price: €2.41
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

NIVEA MEN Alpine Breeze Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)

Price: €2.04
Rating: 4.5/5
Reviews: 244
Age: 1y ago

NIVEA MEN Cool Marine Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)

Price: €2.11
Rating: 4.5/5
Reviews: 183
Age: 1y ago

NIVEA MEN Fresh Active Deodorant Pumpspray 75ml

Price: €3.83
Rating: 4.7/5
Reviews: 161
Age: 1y ago

NIVEA MEN Black & White Invisible Original Deo Roll-On Antitranspirant mit 72h Schutz und Anti-Flecken-Formel Deodorant ohne Ethylalkohol mit frischem Duft (50 ml)

Price: €2.41
Rating: 4.6/5
Reviews: 152
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

NIVEA MEN61%
NIVEA22%
Beiersdorf17%

Nivea Deo Roll on demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR8.6%Products25Brands3Top 5 Brands100%OOS Rate9.7%Rating4.5★Reviews278Avg BSR#219

Top Nivea Deo Roll on search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nivea deo herren47K/yr +41.3%7.5% conv.
nivea men deo39K/yr +24.7%5.9% conv.
nivea deo men15K/yr +17.9%6.7% conv.
deo nivea men9K/yr +49.5%10.3% conv.
deo herren nivea men9K/yr +76.3%9.8% conv.
nivea fresh active6K/yr +52.4%5.6% conv.
nivea men deo spray5K/yr +30.8%9.1% conv.
nivea men fresh active5K/yr +43.7%7.4% conv.
deo herren nivea4K/yr +55.0%10.2% conv.

What reviews say buyers love and hate about Nivea Deo Roll on

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Geruch44%

“Riecht cool”

Qualität insgesamt13%

“Top Produkte”

beworben Vs Tatsächliches Produkt9%

“Macht was er soll”

Preis-Leistungs-Verhältnis6%

“absolut sein Geld wert”

Haltbarkeit5%

“Hält lange an”

What buyers complain about

69% of reviews

Geruch22%

“Stört und Stinkt”

Allergien10%

“Leider verursacht es mir Juckreiz”

Haltbarkeit9%

“Bricht ab”

Preis-Leistungs-Verhältnis9%

“Der Preis ist ein bisschen zu teuer”

Funktionalität insgesamt5%

“Der Deo Roll-on funktioniert leider nicht richtig”

Nivea Deo Roll on return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Schutz

100%

Common Nivea Deo Roll on questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Deo Roll on 49/100 on Amazon Germany — Skip it. The niche generates €88K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +36.6% over the last 90 days.

Nivea Deo Roll on buyers on Amazon Germany complain most about Geruch, Allergien, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.1%.