Nivea Deo
Nivea Deo shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Is Nivea Deo profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Nivea Deo is a €135K/yr Amazon Germany market (342K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Nivea Deo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +37.8% over the last 90 days and 7.4% of searches end in a purchase.
€135K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 32 products
Top Nivea Deo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA Deodorant Fresh Natural spray 150 ml
- Price
- €2.21
- Rating
- 4.8/5
- Reviews
- 391
- Age
- 5y ago
NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
- Price
- €2.32
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 4mo ago
NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)
- Price
- €2.23
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4mo ago
NIVEA Antitranspirant Fresh Sensation Spray 150ml
- Price
- €1.97
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 2y ago
NIVEA Dry Comfort Roll-on im 6er Pack (6 x 50 ml) Anti-Transpirant Deo mit 72h Schutz bewährtes Roll-On-Deo für Frauen
- Price
- €14.96
- Rating
- 4.7/5
- Reviews
- 353
- Age
- 1y ago
Trending
90-day click momentum
NIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)
- Price
- €3.31
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2mo ago
NIVEA Black & White Invisible Clear Deo Spray Anti-Transpirant mit patentierter Anti-Flecken-Formel Deodorant mit 72h Schutz (250 ml)
- Price
- €3.24
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4mo ago
NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
- Price
- €2.32
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 4mo ago
NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)
- Price
- €2.23
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4mo ago
NIVEA Starlight Garden Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
- Price
- €2.51
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 4mo ago
Newest
by launch dateNIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)
- Price
- €3.31
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2mo ago
NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
- Price
- €2.32
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 4mo ago
NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)
- Price
- €2.23
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4mo ago
NIVEA Black & White Invisible Clear Deo Spray Anti-Transpirant mit patentierter Anti-Flecken-Formel Deodorant mit 72h Schutz (250 ml)
- Price
- €3.24
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4mo ago
NIVEA Starlight Garden Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
- Price
- €2.51
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 86%
Open market
0%
- NIVEA66%
- Beiersdorf20%
- NIVEA MEN13%
Top Nivea Deo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nivea deo225K/yr
- nivea deo damen46K/yr
- nivea deo spray17K/yr
- deo nivea19K/yr
- deo nivea damen13K/yr
- deo damen nivea8K/yr
- nivea antitranspirant5K/yr
- nivea spray4K/yr
- nivea deo spray damen4K/yr
- nivea deo ohne aluminium3K/yr
What reviews say buyers love and hate about Nivea Deo
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Riecht cool”
“Macht was er soll”
“Super Produkt”
“Superpreis”
“hält lange vor”
What buyers complain about
70% of reviews“Stört und Stinkt”
“Teuer”
“Leider nach drei Wochen Ekzem entwickelt”
“Müll Qualität”
“Hinterlässt leider weiße Flecken”
Nivea Deo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nivea Deo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
