Nivea Deo

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €135K a year.

Searches, last 12 months

342K

Growth, 90 days vs prior 90

+37.8%

Conversion, latest week

7.4%

Market size, estimated

€135Ka year

Top search term

nivea deo225K searches a year

Listings sell for €5.33 on average, from €1.97 to €26.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €5.33 that is €3K to €4K a year per listing.

Average price

€5.33under the $15 to $100 sweet spot

Price range

€1.97–€26.65

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

€3K–€4K

Returns

0.0%of orders · Amazon Germany median 1.1%

53% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #202 within Baden & Körperpflege. It carries 210 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

97%

Out of stock, average day

19.8%

Average rank

#202in Baden & Körperpflege

Average rating

4.56 starsAmazon Germany average 4.37 stars

Average reviews

210per listing

Listings tracked

32

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

80 months