Is Nivea Deo profitable to sell on Amazon Germany?

Flapen scores Nivea Deo 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €135K a year across 32 tracked products. 4 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +37.8% in the last 90 days.

How competitive is the Nivea Deo niche on Amazon Germany?

3 brands and 45 sellers compete in Nivea Deo on Amazon Germany. The top 5 Nivea Deo products take 50% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Nivea Deo?

Nivea Deo buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and Allergien. An estimated 0.0% of orders come back.

What does it cost to enter the Nivea Deo niche?

Nivea Deo sells for €5.33 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.97 to €26.65. The average product has 210 reviews, the count a new listing must catch up to.

Nivea Deo

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Nivea Deo is a Maybe.

Flapen Score: 51
51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size: €135K/yr342K searches / yr
90-day growth: +37.8%search demand this quarter
Competition: 50%top-5 click share · 3 brands · 45 sellers

Flapen Score

Nivea Deo against its category

The dotted line is the Kosmetik average. Past it, Nivea Deo is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Nivea Deo market on Amazon at a glance

Shoppers on Amazon Germany searched for Nivea Deo 342K times last year and spent an estimated €135K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €135K a year.

Searches, last 12 months: 342K
Growth, 90 days vs prior 90: +37.8%
Conversion, latest week: 7.4%
Market size, estimated: €135Ka year
Top search term: nivea deo225K searches a year

02 · Price

A sale here is worth €5.33.

Listings sell for €5.33 on average, from €1.97 to €26.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €5.33 that is €3K to €4K a year per listing.

Average price: €5.33under the $15 to $100 sweet spot
Price range: €1.97–€26.65
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 500–750
Revenue per listing a year: €3K–€4K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #202 within Baden & Körperpflege. It carries 210 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 53%
Prime listings: 97%
Out of stock, average day: 19.8%
Average rank: #202in Baden & Körperpflege
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 210per listing
Listings tracked: 32

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 6
Successful launches: 4Amazon's first-year sales bar
Average brand age: 80 months

Products

Top Nivea Deo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

Brand 166%
Brand 220%
Brand 313%

Search terms

Top Nivea Deo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nivea deo225K/yr +25.4%5.0% conv.
nivea deo damen46K/yr +61.2%6.3% conv.
nivea deo spray17K/yr +59.4%6.6% conv.
deo nivea19K/yr +32.0%7.8% conv.
deo nivea damen13K/yr +48.5%9.3% conv.
deo damen nivea8K/yr +91.5%7.3% conv.
nivea antitranspirant5K/yr +62.0%5.4% conv.
nivea spray4K/yr +129.3%3.4% conv.
nivea deo spray damen4K/yr +119.8%7.0% conv.
nivea deo ohne aluminium3K/yr +92.7%4.2% conv.

Reviews and returns

What reviews say buyers love and hate about Nivea Deo

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geruch”

29%of negative reviews mention “Geruch”

<0.1%of orders come back, a rate Amazon rounds to zero

“Stört und Stinkt”

A buyer, on “Geruch”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Nivea Deo questions

Answered from the same tracked data.

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