nivea deo
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great209.69avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Good+37.8%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay€1.97–€26.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€135K€135K/yr · 342K searches
Avg price
Bad€5.33avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nivea deo is a €135K/yr Amazon Germany market (342K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
nivea deo market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- €213K–€267K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #202
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 53%
- Out of stock
- 19.8%
- Avg brand age
- 80 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 86%
Open market
0%
- NIVEA66%
- Beiersdorf20%
- NIVEA MEN13%
Top nivea deo search terms
- nivea deo225K/yr
- nivea deo damen46K/yr
- nivea deo spray17K/yr
- deo nivea19K/yr
- deo nivea damen13K/yr
- deo damen nivea8K/yr
- nivea antitranspirant5K/yr
- nivea spray4K/yr
- nivea deo spray damen4K/yr
- nivea deo ohne aluminium3K/yr
Top nivea deo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA Deodorant Fresh Natural spray 150 ml
NIVEA€2.214.8★391 rev
NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
NIVEA€2.324.3★21 rev
NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)
NIVEA€2.234.4★41 rev
NIVEA Antitranspirant Fresh Sensation Spray 150ml
NIVEA€1.974.6★76 rev
NIVEA Dry Comfort Roll-on im 6er Pack (6 x 50 ml) Anti-Transpirant Deo mit 72h Schutz bewährtes Roll-On-Deo für Frauen
NIVEA€14.964.7★353 rev
Newest
by launch date
NIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)
NIVEA€3.3113 rev
NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
NIVEA€2.3221 rev
NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)
NIVEA€2.2341 rev
NIVEA Black & White Invisible Clear Deo Spray Anti-Transpirant mit patentierter Anti-Flecken-Formel Deodorant mit 72h Schutz (250 ml)
NIVEA€3.245 rev
NIVEA Starlight Garden Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
NIVEA€2.517 rev
Trending
90-day click momentumNIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)
NIVEA€3.314.6★
NIVEA Black & White Invisible Clear Deo Spray Anti-Transpirant mit patentierter Anti-Flecken-Formel Deodorant mit 72h Schutz (250 ml)
NIVEA€3.244.8★
NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
NIVEA€2.324.3★
NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)
NIVEA€2.234.4★
NIVEA Starlight Garden Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
NIVEA€2.513.8★
What buyers say about nivea deo
What buyers praise and complain about, mined from review topics.What buyers love
“Riecht cool”
“Macht was er soll”
“Super Produkt”
“Superpreis”
“hält lange vor”
“Sehr angenehm auf der Haut”
“Passt”
“Preis Leistung super, Hautfreundlich”
“Der NIVEA MEN Dry Impact Antitranspirant Roll-On überzeugt mit einer zuverlässigen Wirkung”
“ideal für den täglichen Gebrauch”
What buyers complain about
“Stört und Stinkt”
“Teuer”
“Leider nach drei Wochen Ekzem entwickelt”
“Müll Qualität”
“Hinterlässt leider weiße Flecken”
“Hält nicht”
“Sehr feucht und hilft leider gar nichts”
“Habe am Anfang Schwierigkeiten gehabt, das Spray zu benutzen”
“Lässt sich sehr schlecht auftragen im Vergleich zu anderen Rollerprodukten von Nivea”
“Fängt mit der Zeit an klebrig zu werden”
Top return reasons
Common questions
- Is nivea deo profitable to sell on Amazon Germany?
- The niche generates €135K/yr across 32 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the nivea deo niche?
- 3 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nivea deo?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.0%.
- What does it cost to enter the nivea deo niche?
- Listings span €1.97–€26.65; the average listing price is €5.33 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.