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Nikolaus Geschenke

Fail

Demand is soft, at -50.7% this quarter, so Nikolaus Geschenke is a Fail.

Flapen Score
40
40 / 100
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Market size
€127K/yr7.0M searches / yr
90-day growth
-50.7%search demand this quarter
Competition
62%top-5 click share · 18 brands · 52 sellers

Flapen Score

Nikolaus Geschenke against its category

The dotted line is the Kosmetik average. Past it, Nikolaus Geschenke is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nikolaus Geschenke market on Amazon at a glance

Shoppers on Amazon Germany searched for Nikolaus Geschenke 7.0M times last year and spent an estimated €127K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 7.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months
7.0M
Growth, 90 days vs prior 90
-50.7%
Conversion, latest week
0.1%
Market size, estimated
€127Ka year
Peak month
December650.9× the quietest month
Top search term
weihnachtsgeschenke2.9M searches a year

02 · Price

A sale here is worth €12.91.

Listings sell for €12.91 on average, from €4.73 to €54.27. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At €12.91 that is €6K to €10K a year per listing.

Average price
€12.91under the $15 to $100 sweet spot
Price range
€4.73–€54.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
500–750
Revenue per listing a year
€6K–€10K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #86 within Maniküre & Pediküre. It carries 2,380 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#86in Maniküre & Pediküre
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
2,380per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nikolaus Geschenke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

52

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

32%

  • Brand 142%
  • Brand 210%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Nikolaus Geschenke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepOctNovDecJanAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 650.9×

Search terms

Top Nikolaus Geschenke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachtsgeschenke2.9M/yr
  • weihnachten geschenke209K/yr
  • kleine weihnachtsgeschenke769K/yr
  • weihnachtsgeschenk854K/yr
  • geschenke weihnachten127K/yr
  • weihnachts geschenke58K/yr
  • weihnachtsgeschenke kleinigkeiten427K/yr
  • weihnachten kleinigkeiten63K/yr
  • christmas gifts67K/yr
  • weihnachtsgeschenke ideen75K/yr

Reviews and returns

What reviews say buyers love and hate about Nikolaus Geschenke

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Geschenk Zweck”
16%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“Geldverschwendung”
A buyer, on “Preis-Leistungs-Verhältnis”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nikolaus Geschenke questions

Answered from the same tracked data.