Is Neonail Hard Base profitable to sell on Amazon Germany?

Flapen scores Neonail Hard Base 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €205K a year across 18 tracked products. 12 of the 14 products launched in the last year cleared the first-year sales bar. Search demand grew -5.8% in the last 90 days.

How competitive is the Neonail Hard Base niche on Amazon Germany?

1 brands and 14 sellers compete in Neonail Hard Base on Amazon Germany. The top 5 Neonail Hard Base products take 62% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Neonail Hard Base?

Neonail Hard Base buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Helligkeit/Glanz/Glühen. An estimated 0.4% of orders come back.

When does demand for Neonail Hard Base peak?

Search demand for Neonail Hard Base on Amazon Germany peaks in Oct–Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Neonail Hard Base niche?

Neonail Hard Base sells for €8.20 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.62 to €14.64. The average product has 1,254 reviews, the count a new listing must catch up to.

Neonail Hard Base

Fail

The top 5 brands take 100% of clicks, so Neonail Hard Base is a Fail.

Flapen Score: 41
41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size: €205K/yr247K searches / yr
90-day growth: -5.8%search demand this quarter
Competition: 62%top-5 click share · 1 brands · 14 sellers

Flapen Score

Neonail Hard Base against its category

The dotted line is the Kosmetik average. Past it, Neonail Hard Base is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Neonail Hard Base market on Amazon at a glance

Shoppers on Amazon Germany searched for Neonail Hard Base 247K times last year and spent an estimated €205K. One brand takes every click. Demand peaks in Oct–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €205K a year.

Searches, last 12 months: 247K
Growth, 90 days vs prior 90: -5.8%
Conversion, latest week: 10.1%
Market size, estimated: €205Ka year
Peak month: December2.3× the quietest month
Top search term: neonail base80K searches a year

02 · Price

A sale here is worth €8.20.

Listings sell for €8.20 on average, from €6.62 to €14.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €8.20 that is €6K to €8K a year per listing.

Average price: €8.20under the $15 to $100 sweet spot
Price range: €6.62–€14.64
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: €6K–€8K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #33 within Maniküre & Pediküre. It carries 1,254 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 13.2%
Average rank: #33in Maniküre & Pediküre
Average rating: 4.52 starsAmazon Germany average 4.37 stars
Average reviews: 1,254per listing
Listings tracked: 18

04 · Newcomers

12 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 14
Successful launches: 12Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Neonail Hard Base products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Brand 1100%
Open — no brand owns it (0%)

Demand

Neonail Hard Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Neonail Hard Base search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

neonail base80K/yr -25.4%5.9% conv.
neonail top coat50K/yr -4.0%10.3% conv.
neonail top shine bright15K/yr +51.8%8.9% conv.
neonail hard top19K/yr -1.1%17.2% conv.
neonail base coat17K/yr -11.8%9.0% conv.
neonail hard base13K/yr +11.0%18.4% conv.
neonail base und top9K/yr +59.3%12.3% conv.
top shine bright neonail6K/yr +35.4%9.1% conv.
neonail top6K/yr +4.4%8.2% conv.
neo nail top coat5K/yr +5.6%14.8% conv.

Reviews and returns

What reviews say buyers love and hate about Neonail Hard Base

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Haltbarkeit”

0.4%of orders come back

“Löst sich am 2. Tag ab”

A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Neonail Hard Base questions

Answered from the same tracked data.

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