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Naturseife

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $45K a year here, so Naturseife is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size
€45K/yr104K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
29%top-5 click share · 40 brands · 91 sellers

Flapen Score

Naturseife against its category

The dotted line is the Kosmetik average. Past it, Naturseife is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naturseife market on Amazon at a glance

Shoppers on Amazon Germany searched for Naturseife 104K times last year and spent an estimated €45K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
4.7%
Market size, estimated
€45Ka year
Peak month
December1.8× the quietest month
Top search term
naturseife38K searches a year

02 · Price

A sale here is worth €9.07.

Listings sell for €9.07 on average, from €1.63 to €31.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €9.07 that is €0 to €907 a year per listing.

Average price
€9.07under the $15 to $100 sweet spot
Price range
€1.63–€31.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€907
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #219 within Baden & Körperpflege. It carries 2,804 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#219in Baden & Körperpflege
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
2,804per listing
Listings tracked
66

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Naturseife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

91

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

29%

Top 20: 63%

Open market

51%

  • Brand 116%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Naturseife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Naturseife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naturseife38K/yr
  • duschseife damen13K/yr
  • bio seife14K/yr
  • feste dusche9K/yr
  • seife natur8K/yr
  • natur seife ohne chemie6K/yr
  • natur seife6K/yr
  • natural soap4K/yr
  • naturseifen5K/yr

Reviews and returns

What reviews say buyers love and hate about Naturseife

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geruch”
42%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt”
A buyer, on “Geruch”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Naturseife questions

Answered from the same tracked data.