Narciso Rodriguez for Her Pure Musc

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €790K a year.

Searches, last 12 months

449K

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

2.9%

Market size, estimated

€790Ka year

Peak month

December2.2× the quietest month

Top search term

narciso rodriguez for her208K searches a year

Listings sell for €60.45 on average, from €33.05 to €82.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €60.45 that is €15K to €30K a year per listing.

Average price

€60.45inside the $15 to $100 sweet spot

Price range

€33.05–€82.98

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

€15K–€30K

Returns

0.4%of orders · Amazon Germany median 1.1%

29% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #270 within Düfte. It carries 452 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

88%

Out of stock, average day

0.3%

Average rank

#270in Düfte

Average rating

4.64 starsAmazon Germany average 4.37 stars

Average reviews

452per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months