Nail Charms

Shoppers searched for this 906K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months

906K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

1.7%

Market size, estimated

€89Ka year

Peak month

November1.6× the quietest month

Top search term

nail charms284K searches a year

Listings sell for €5.89 on average, from €3.09 to €12.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €5.89 that is €589 to €1K a year per listing.

Average price

€5.89under the $15 to $100 sweet spot

Price range

€3.09–€12.41

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

€589–€1K

Returns

0.3%of orders · Amazon Germany median 1.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #39 within Maniküre & Pediküre. It carries 929 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#39in Maniküre & Pediküre

Average rating

4.38 starsAmazon Germany average 4.37 stars

Average reviews

929per listing

Listings tracked

52

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months