Nail Art
MaybeAn estimated 0.5% of orders come back. But products sell for $6.24 on average, outside the sweet spot, so Nail Art is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 4752
- Market size
- €80K/yr662K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 28%top-5 click share · 43 brands · 83 sellers
Flapen Score
Nail Art against its category
The dotted line is the Kosmetik average. Past it, Nail Art is stronger. Inside it, weaker.
Market
The Nail Art market on Amazon at a glance
Shoppers on Amazon Germany searched for Nail Art 662K times last year and spent an estimated €80K. The top 5 brands take 35% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.
- Searches, last 12 months
- 662K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- €80Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- nagel zubehör124K searches a year
02 · Price
A sale here is worth €6.24.
Listings sell for €6.24 on average, from €1.76 to €20.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €6.24 that is €624 to €2K a year per listing.
- Average price
- €6.24under the $15 to $100 sweet spot
- Price range
- €1.76–€20.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €624–€2K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #33 within Maniküre & Pediküre. It carries 2,681 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 98%
- Out of stock, average day
- 7.9%
- Average rank
- #33in Maniküre & Pediküre
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,681per listing
- Listings tracked
- 55
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Nail Art products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
83
Top-5 brand share
35%
Top 20: 80%
Top-5 click share
28%
Top 20: 74%
Open market
60%
- Brand 111%
- Brand 29%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Nail Art search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Nail Art search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nagel zubehör124K/yr
- nageldesign117K/yr
- nägel zubehör86K/yr
- nageldesign zubehör69K/yr
- gel nägel zubehör47K/yr
- gelnägel zubehör48K/yr
- nails zubehör24K/yr
- nail art zubehör32K/yr
- nail zubehör16K/yr
- nagel designing zubehör16K/yr
Reviews and returns
What reviews say buyers love and hate about Nail Art
We read the reviews and the return reasons for every product selling here.
“Müll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Art questions
Answered from the same tracked data.









