Is Nagelpflege profitable to sell on Amazon Germany?

Flapen scores Nagelpflege 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €66K a year across 67 tracked products. 6 of the 14 products launched in the last year cleared the first-year sales bar. Search demand grew -4.8% in the last 90 days.

How competitive is the Nagelpflege niche on Amazon Germany?

36 brands and 163 sellers compete in Nagelpflege on Amazon Germany. The top 5 Nagelpflege products take 27% of clicks, and the top 5 brands take 50%.

What do buyers complain about in Nagelpflege?

Nagelpflege buyers on Amazon Germany complain most about Funktionalität insgesamt, Symptomreduktion, and Preis-Leistungs-Verhältnis. An estimated 0.4% of orders come back.

When does demand for Nagelpflege peak?

Search demand for Nagelpflege on Amazon Germany peaks in Feb, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Nagelpflege niche?

Nagelpflege sells for €12.44 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.50 to €46.40. The average product has 2,729 reviews, the count a new listing must catch up to.

Nagelpflege

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $66K a year here, so Nagelpflege is a Maybe.

Filters No Dominant Brand

Flapen Score: 57
57 / 100Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Market size: €66K/yr163K searches / yr
90-day growth: -4.8%search demand this quarter
Competition: 27%top-5 click share · 36 brands · 163 sellers

Flapen Score

Nagelpflege against its category

The dotted line is the Kosmetik average. Past it, Nagelpflege is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Nagelpflege market on Amazon at a glance

Shoppers on Amazon Germany searched for Nagelpflege 163K times last year and spent an estimated €66K. The top 5 brands take 50% of clicks. Demand peaks in Feb. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months: 163K
Growth, 90 days vs prior 90: -4.8%
Conversion, latest week: 3.3%
Market size, estimated: €66Ka year
Peak month: February2.0× the quietest month
Top search term: nagelpflege89K searches a year

02 · Price

A sale here is worth €12.44.

Listings sell for €12.44 on average, from €2.50 to €46.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €12.44 that is €0 to €1K a year per listing.

Average price: €12.44under the $15 to $100 sweet spot
Price range: €2.50–€46.40
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #22 within Maniküre & Pediküre. It carries 2,729 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 97%
Out of stock, average day: 2.9%
Average rank: #22in Maniküre & Pediküre
Average rating: 4.26 starsAmazon Germany average 4.37 stars
Average reviews: 2,729per listing
Listings tracked: 67

04 · Newcomers

6 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 14
Successful launches: 6Amazon's first-year sales bar
Average brand age: 46 months

Products

Top Nagelpflege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

163

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

27%

Top 20: 64%

Open market

44%

Brand 118%
Brand 212%
Brand 37%
Brand 47%
Brand 56%
Brand 66%

Demand

Nagelpflege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Nagelpflege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nagelpflege89K/yr -13.8%2.9% conv.
nagelpflegeprodukte21K/yr +19.3%1.5% conv.
nail care12K/yr -12.4%1.3% conv.
fußnagel pflege7K/yr +78.4%2.9% conv.
pflegender nagellack für kaputte nägel6K/yr +1.3%2.2% conv.
nagelpflege lack6K/yr +9.4%3.0% conv.
brüchige fingernägel8K/yr -29.3%5.1% conv.
pflege nagellack5K/yr +27.5%2.1% conv.
nagel pflege6K/yr -22.1%2.8% conv.
nail treatments3K/yr +24.3%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Nagelpflege

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

18%of negative reviews mention “Funktionalität insgesamt”

0.4%of orders come back

“Unwirksam”

A buyer, on “Funktionalität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Nagelpflege questions

Answered from the same tracked data.

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