nagellack rot
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.58avg listing price — sweet spot $15–$100
Review moat
Bad7,959.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad€1.48–€17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€56K€56K/yr · 230K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nagellack rot is a €56K/yr Amazon Germany market (230K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nagellack rot market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- €51K–€69K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 4.6%
- Avg brand age
- 70 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
30%
Top 20: 73%
Open market
0%
- OPI82%
- essie14%
- Essence Cosmetics3%
- Manhattan1%
- PODERM0%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.5% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.5×
Top nagellack rot search terms
- opi nagellack133K/yr
- opi37K/yr
- nagellack opi11K/yr
- opi nail polish7K/yr
- unterlack für fingernägel8K/yr
- essie base coat6K/yr
- unterlack4K/yr
- essie unterlack4K/yr
- base coat nagellack4K/yr
- unterlack für fußnägel2K/yr
Top nagellack rot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Big Apple Red Nagellack mit bis zu 7 Tagen Halt langanhaltender Nagellack in leuchtendem Rot mit extra breitem ProWide Pinsel für perfekte Nägel
OPI€7.694.4★25,479 rev
OPI Nail Lacquer Bubble Bath Nagellack mit bis zu 7 Tagen Halt langanhaltender Nagellack mit extra breitem ProWide Pinsel für perfekte Nägel
OPI€8.703.8★21,772 rev
OPI RapiDry Quick-Dry Lack - Dry and Dash Roter Nagellack - Veganer Wischfester & Schnell Trocknender Nagellack (9ml)
OPI€6.344.2★10,342 rev
OPI RapiDry Quick-Dry Lack - Skip a Beet Roter Nagellack - Veganer Wischfester & Schnell Trocknender Nagellack (9 ml)
OPI€6.114.2★10,346 rev
OPI Nail Lacquer Black Cherry Chutney Nagellack schnelltrocknend splitterfest und ergiebig bis zu 7 Tage Halt mit extra breitem ProWide Pinsel
OPI€7.154.4★25,479 rev
Newest
by launch date
OPI Infinite Shine Whats Not to Lilac? Langanhaltender Nagellack in Lila The New OPIcons Spring 2026 Mit Gel-Effekt dank vorgehärteter Gel-Technologie Bis zu 11 Tage Halt 15 ml
OPI€14.16240 rev
OPI Infinite Shine Nagellack MarshmelloOo So Sweet - Good Enough to Treat Collection vorgehärtete Gel-Technologie ohne UV-Lampe bis zu 11 Tage Halt - Weiß-Grün Schimmer 15 ml
OPI€11.162,034 rev
essence extreme LAST base coat Nr. 01 Transparent langanhaltend 8ml
Essence Cosmetics€2.11208 rev
OPI Nail Lacquer OPIm Dreaming Collection - Grape Escape OPI Nagellack Lila Perlmutt Nagellack Nagellack schnelltrocknend & schimmernd (15ml)
OPI€8.89575 rev
OPI RapiDry Quick-Dry Lack - Dry and Dash Roter Nagellack - Veganer Wischfester & Schnell Trocknender Nagellack (9ml)
OPI€6.3410,342 rev
Trending
90-day click momentumOPI Infinite Shine Whats Not to Lilac? Langanhaltender Nagellack in Lila The New OPIcons Spring 2026 Mit Gel-Effekt dank vorgehärteter Gel-Technologie Bis zu 11 Tage Halt 15 ml
OPI€14.164.6★
OPI RapiDry Quick-Dry Lack - Dry and Dash Roter Nagellack - Veganer Wischfester & Schnell Trocknender Nagellack (9ml)
OPI€6.344.2★
OPI Nail Lacquer OPIm Dreaming Collection - Grape Escape OPI Nagellack Lila Perlmutt Nagellack Nagellack schnelltrocknend & schimmernd (15ml)
OPI€8.894.2★
OPI Nail Lacquer Tickle My France-y Nagellack mit bis zu 7 Tagen Halt langanhaltender Nagellack mit extra breitem ProWide Pinsel für perfekte Nägel
OPI€7.624.4★
Essie Base Coat here to stay Farbfixierung des Lacks und Schutz der Nägel vor Verfärbung 13 5 ml
essie€8.294.5★
What buyers say about nagellack rot
What buyers praise and complain about, mined from review topics.What buyers love
“Coole Farbe”
“Super Produkt”
“Haltbarkeit ist erstklassig”
“Bester Nagellack”
“Der Nagellack trocknet schnell”
“Wie erwartet”
“Brillanter Gel-Glanz mit Studio-Finish – Ohne UV-Licht”
“ist einfach aufzutragen”
“Gute Deckung, schnell trochnend, relativ robust”
“Toller Glanz und stinkt nicht”
What buyers complain about
“Blättert ab”
“mega teuer”
“Hält nicht was es verspricht, Blättert sehr schnell ab”
“Bad quality”
“Nach zwei Tagen und nach wirklich perfektem Auftrag splittert der Lack ab”
“Es wird ein sehr stark pink”
“Deckung”
“leider trocknet er seeeeehr langsam”
“Hält bei mir nicht wirklich gut”
“Hält nicht das, was es verspricht”
Top return reasons
Common questions
- Is nagellack rot profitable to sell on Amazon Germany?
- The niche generates €56K/yr across 56 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the nagellack rot niche?
- 5 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nagellack rot?
- Top complaints mined from reviews: Haltbarkeit, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.6%.
- When does demand for nagellack rot peak?
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- What does it cost to enter the nagellack rot niche?
- Listings span €1.48–€17.67; the average listing price is €8.58 (sweet spot $15–$100). The average incumbent carries 7,959 reviews — the moat a new listing must climb.