Skip to content

Nagellack Rot

brand-locked demand (top 5 brands take 100% of clicks) — Nagellack Rot doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

Market size 14Growth 46Conversion 36Competition 85Returns 97Price range 16Avg price 24Brand share 0Review moat 23Quality gap 68
This niche Category average · 1,260 niches

Is Nagellack Rot profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nagellack Rot is a €56K/yr Amazon Germany market (230K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.

Nagellack Rot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.5% over the last 90 days and 2.9% of searches end in a purchase.

€56K

revenue / yr

Units sold / yr8K
Search volume / yr+16.5%230K
Conversion rate2.9%
Avg price€8.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 48
Top-5 product click share30%
Open market0%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement91%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews7,959

Top Nagellack Rot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

30%

Top 20: 73%

Open market

0%

  • OPI82%
  • essie14%
  • Essence Cosmetics3%
  • Manhattan1%
  • PODERM0%
  • Open — no brand owns it (0%)

Nagellack Rot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume230KCVR2.9%Products56Brands5Top 5 Brands100%OOS Rate4.6%Rating4.3★Reviews7,959Avg BSR#142
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.5×

Top Nagellack Rot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • opi nagellack133K/yr
  • opi37K/yr
  • nagellack opi11K/yr
  • opi nail polish7K/yr
  • unterlack für fingernägel8K/yr
  • essie base coat6K/yr
  • unterlack4K/yr
  • essie unterlack4K/yr
  • base coat nagellack4K/yr
  • unterlack für fußnägel2K/yr

What reviews say buyers love and hate about Nagellack Rot

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Farbe22%

Coole Farbe

Qualität insgesamt15%

Super Produkt

Haltbarkeit13%

Haltbarkeit ist erstklassig

Lackqualität5%

Bester Nagellack

Feucht/Trocken5%

Der Nagellack trocknet schnell

What buyers complain about

74% of reviews
Haltbarkeit18%

Blättert ab

Preis-Leistungs-Verhältnis15%

mega teuer

Funktionalität insgesamt9%

Hält nicht was es verspricht, Blättert sehr schnell ab

Qualität insgesamt7%

Bad quality

Lackqualität6%

Nach zwei Tagen und nach wirklich perfektem Auftrag splittert der Lack ab

Nagellack Rot return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
46%
2Funktionalität insgesamt
9%
3beworben Vs Tatsächliches Produkt
7%
4Qualität insgesamt
7%
5Lackqualität
4%

Common Nagellack Rot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nagellack Rot 45/100 on Amazon Germany — Skip it. The niche generates €56K/yr across 56 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +16.5% over the last 90 days.
Search demand for Nagellack Rot on Amazon Germany peaks in Jun, where the busiest month runs 1.5× the quietest.