Nagellack

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €335K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+56.1%

Conversion, latest week

2.0%

Market size, estimated

€335Ka year

Peak month

June1.7× the quietest month

Top search term

nagellack912K searches a year

Listings sell for €7.11 on average, from €0.94 to €21.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At €7.11 that is €2K to €4K a year per listing.

Average price

€7.11under the $15 to $100 sweet spot

Price range

€0.94–€21.75

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

€2K–€4K

Returns

0.5%of orders · Amazon Germany median 1.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #88 within Maniküre & Pediküre. It carries 4,843 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#88in Maniküre & Pediküre

Average rating

4.30 starsAmazon Germany average 4.37 stars

Average reviews

4,843per listing

Listings tracked

69

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

50 months