Nagellack
Nagellack shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 47
Is Nagellack profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Nagellack is a €335K/yr Amazon Germany market (2.4M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun. Verdict: Worth a look — 59/100.
Nagellack: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +56.1% over the last 90 days and 2.0% of searches end in a purchase.
€335K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 69 products
Top Nagellack products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gel by Essie Nagellack langanhaltender Nagellack mit glänzendem Finish Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Farbe: Nr. 485 princess charming Rosa
- Price
- €8.90
- Rating
- 4.5/5
- Reviews
- 5,359
- Age
- 2y ago
Gel by Essie langanhaltender Nagellack Top Coat mit glänzendem Finish Maniküre ohne UV-Licht Professioneller Überlack mit Salon Effekt Gel by essie Farbe: Nr. 00 Transparent 1 x 13 5 ml
- Price
- €8.10
- Rating
- 4.5/5
- Reviews
- 5,362
- Age
- 2y ago
Gel by Essie Nagellack langanhaltender Nagellack mit glänzendem Finish Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Farbe: Nr. 40 fairy tailor Rosa 1 x 13 5 ml
- Price
- €9.46
- Rating
- 4.5/5
- Reviews
- 5,362
- Age
- 2y ago
Essie Nagellack für farbintensive Fingernägel Nr. 6 ballet slippers Nude 13 5 ml
- Price
- €6.17
- Rating
- 4.2/5
- Reviews
- 5,260
- Age
- 11y ago
Gel by Essie Nagellack langanhaltender Nagellack mit glänzendem Finish Professionelle Nagellackfarbe ohne UV-Licht & bis zu 15 Tage Halt Gel by essie Farbe: Nr. 360 spiked with style Dunkelrot
- Price
- €8.84
- Rating
- 4.5/5
- Reviews
- 5,359
- Age
- 2y ago
Trending
90-day click momentum
Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Drip Drip 13 5ml
- Price
- €10.83
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 5mo ago
Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Frost Yourself 13 5ml
- Price
- €10.68
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 5mo ago
Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Size Me Up 13 5ml
- Price
- €10.73
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 3mo ago
Farbwechsel Nagellack 7Ml Temperaturgesteuerter Nagellack mit Farbtemperaturregelung langanhaltend und schnelltrocknend Air dry Color Change Nail polish für Nageldesign ohne UV-Lampe (Pink)
- Price
- €6.10
- Rating
- 3.4/5
- Reviews
- 103
- Age
- 7mo ago
MANHATTAN Last & Shine schnelltrocknender Nail Polish veganer & tierversuchsfreier Nagellack langanhaltend ultraglänzendes Finish 8ml Fb. 150 Sweet Macaron
- Price
- €2.39
- Rating
- 4.3/5
- Reviews
- 199
- Age
- 11mo ago
Newest
by launch dateGel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Size Me Up 13 5ml
- Price
- €10.73
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 3mo ago
Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Frost Yourself 13 5ml
- Price
- €10.68
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 5mo ago
Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Drip Drip 13 5ml
- Price
- €10.83
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 5mo ago
Farbwechsel Nagellack 7Ml Temperaturgesteuerter Nagellack mit Farbtemperaturregelung langanhaltend und schnelltrocknend Air dry Color Change Nail polish für Nageldesign ohne UV-Lampe (Pink)
- Price
- €6.10
- Rating
- 3.4/5
- Reviews
- 103
- Age
- 7mo ago
6 PCS Nagellack Set - Schnell trocknend & Langanhaltend Red Shimmer Nagellack - Ungiftiger Farblack auf Wasserbasis Non-Toxic Water Based Nail Polish für DIY Salon Geschenk für Maniküre (BuntA)
- Price
- €9.41
- Rating
- 3.8/5
- Reviews
- 78
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
16 falling
Sellers
95
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
28%
Top 20: 60%
Open market
12%
- essie65%
- Essence Cosmetics10%
- Artdeco5%
- MAYBELLINE3%
- SUPWEE2%
- SONGQEE2%
- Open — no brand owns it (10 brands, 12%)
Nagellack demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.7×
Top Nagellack search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nagellack912K/yr
- essie nagellack486K/yr
- nagellack schnelltrocknend224K/yr
- essie gel couture131K/yr
- essence nagellack95K/yr
- essie108K/yr
- nagellack essie72K/yr
- nail polish74K/yr
- nagellack essence50K/yr
- essie gel nagellack35K/yr
What reviews say buyers love and hate about Nagellack
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Nagelhärter Color Strong”
“gute Haltbarkeit”
“Nagellacke sind in Ordnung,”
“Super Produkt”
“Ist super easy und schnell aufzutragen”
What buyers complain about
60% of reviews“keine Haltedauer”
“Lack gefiel mir nicht besonders”
“Pigmentierung: Sehr schlecht - der Lack deckt gar nicht”
“Streifig nicht deckend”
“verkürzt die Trocknungszeit kein Stück.”
Nagellack return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nagellack questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
