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Nagelhärter

Fail

Demand is soft, at -17.4% this quarter, so Nagelhärter is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€144K/yr290K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
58%top-5 click share · 11 brands · 72 sellers

Flapen Score

Nagelhärter against its category

The dotted line is the Kosmetik average. Past it, Nagelhärter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nagelhärter market on Amazon at a glance

Shoppers on Amazon Germany searched for Nagelhärter 290K times last year and spent an estimated €144K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €144K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
5.5%
Market size, estimated
€144Ka year
Peak month
February1.6× the quietest month
Top search term
nagelhärter128K searches a year

02 · Price

A sale here is worth €8.94.

Listings sell for €8.94 on average, from €2.50 to €19.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €8.94 that is €4K to €7K a year per listing.

Average price
€8.94under the $15 to $100 sweet spot
Price range
€2.50–€19.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€4K–€7K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #17 within Maniküre & Pediküre. It carries 4,467 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
5.5%
Average rank
#17in Maniküre & Pediküre
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
4,467per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Nagelhärter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

72

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

13%

  • Brand 131%
  • Brand 216%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (5 brands, 13%)

Demand

Nagelhärter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Nagelhärter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nagelhärter128K/yr
  • nagelhärter für brüchige nägel12K/yr
  • nagelhärter extra stark37K/yr
  • nagelhärter mit farbe18K/yr
  • essie nagelhärter11K/yr
  • nail strengthener8K/yr
  • nail hardener7K/yr
  • nagelhärter testsieger14K/yr
  • herome nagelhärter extra stark7K/yr
  • essie hard to resist5K/yr

Reviews and returns

What reviews say buyers love and hate about Nagelhärter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Funktionalität insgesamt”
0.5%of orders come back
“Absolut wirkungslos”
A buyer, on “Funktionalität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nagelhärter questions

Answered from the same tracked data.