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Nachtcreme

Maybe

An estimated 0.2% of orders come back. But the average product has 4,346 reviews to catch up to, so Nachtcreme is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47
Market size
€282K/yr309K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
44%top-5 click share · 13 brands · 127 sellers

Flapen Score

Nachtcreme against its category

The dotted line is the Kosmetik average. Past it, Nachtcreme is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nachtcreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Nachtcreme 309K times last year and spent an estimated €282K. The top 5 brands take 81% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €282K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
6.9%
Market size, estimated
€282Ka year
Peak month
April1.6× the quietest month
Top search term
nachtcreme56K searches a year

02 · Price

A sale here is worth €13.17.

Listings sell for €13.17 on average, from €3.14 to €37.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €13.17 that is €7K to €10K a year per listing.

Average price
€13.17under the $15 to $100 sweet spot
Price range
€3.14–€37.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #95 within Gesicht. It carries 4,346 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
1.5%
Average rank
#95in Gesicht
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
4,346per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Nachtcreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

127

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

11%

  • Brand 143%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (7 brands, 11%)

Demand

Nachtcreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Nachtcreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nachtcreme56K/yr
  • nachtpflege24K/yr
  • nachtcreme gesicht14K/yr
  • nachtcreme gesicht ab 4026K/yr
  • night cream18K/yr
  • nachtcreme männer13K/yr
  • nachtcreme gesicht ab 6021K/yr
  • cerave pm facial moisturizing lotion23K/yr
  • nachtcreme gesicht ab 5019K/yr
  • nivea nachtcreme10K/yr

Reviews and returns

What reviews say buyers love and hate about Nachtcreme

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Feucht/Trocken”
15%of negative reviews mention “Allergien”
0.2%of orders come back
“Mein Gesicht wird knallrot”
A buyer, on “Allergien”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nachtcreme questions

Answered from the same tracked data.