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Nachtcreme

Nachtcreme shows low returns (0.2%), but a deep review moat (4,346 avg reviews) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47

Market size 50Growth 28Conversion 74Competition 69Returns 99Price range 65Avg price 60Brand share 40Review moat 25Quality gap 38
This niche Category average · 1,260 niches

Is Nachtcreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nachtcreme is a €282K/yr Amazon Germany market (309K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 55/100.

Nachtcreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.3% over the last 90 days and 6.9% of searches end in a purchase.

€282K

revenue / yr

Units sold / yr25K
Search volume / yr+2.3%309K
Conversion rate6.9%
Avg price€13.17

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 127
Top-5 product click share44%
Open market19%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement87%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews4,346

Top Nachtcreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€14K€28K€42K€56K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

127

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

11%

  • CeraVe43%
  • NIVEA12%
  • L'Oreal Paris9%
  • WELEDA9%
  • Eucerin8%
  • Neutrogena7%
  • Open — no brand owns it (7 brands, 11%)

Nachtcreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume309KCVR6.9%Products30Brands13Top 5 Brands81%OOS Rate1.5%Rating4.5★Reviews4,346Avg BSR#95
9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Nachtcreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nachtcreme56K/yr
  • nachtpflege24K/yr
  • nachtcreme gesicht14K/yr
  • nachtcreme gesicht ab 4026K/yr
  • night cream18K/yr
  • nachtcreme männer13K/yr
  • nachtcreme gesicht ab 6021K/yr
  • cerave pm facial moisturizing lotion23K/yr
  • nachtcreme gesicht ab 5019K/yr
  • nivea nachtcreme10K/yr

What reviews say buyers love and hate about Nachtcreme

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Feucht/Trocken12%

So moisture

Eignung für Mischhaut12%

Gehört in meine Skin care routine

Qualität insgesamt11%

Bestes Produkt

Saugfähigkeit10%

Das absolute Highlight für mich: Sie zieht wirklich enorm schnell ein

Geruch9%

Geruch sind klasse

What buyers complain about

56% of reviews
Allergien15%

Mein Gesicht wird knallrot

Eignung für trockene Haut8%

Aber für normale oder trocknene Haut nicht

Preis-Leistungs-Verhältnis6%

billig bis teuer

Ölig/fettig6%

Fettig ohne Ende

Geruch5%

An den Duft musste ich mich erst gewöhnen

Nachtcreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
12%
2Gesamtgröße
10%
3Eignung für Mischhaut
8%
4Feucht/Trocken
7%
5Sprachprobleme
6%

Common Nachtcreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nachtcreme 55/100 on Amazon Germany — Worth a look. The niche generates €282K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.3% over the last 90 days.
Search demand for Nachtcreme on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.