My Way Parfüm Damen
FailThe top 5 brands take 100% of clicks, so My Way Parfüm Damen is a Fail.
- Flapen Score
- 46 / 100Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 4746
- Market size
- €180K/yr109K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 47%top-5 click share · 3 brands · 119 sellers
Flapen Score
My Way Parfüm Damen against its category
The dotted line is the Kosmetik average. Past it, My Way Parfüm Damen is stronger. Inside it, weaker.
Market
The My Way Parfüm Damen market on Amazon at a glance
Shoppers on Amazon Germany searched for My Way Parfüm Damen 109K times last year and spent an estimated €180K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €180K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- €180Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- giorgio armani parfüm damen48K searches a year
02 · Price
A sale here is worth €45.69.
Listings sell for €45.69 on average, from €9.00 to €97.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €45.69 that is €0 to €5K a year per listing.
- Average price
- €45.69inside the $15 to $100 sweet spot
- Price range
- €9.00–€97.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
7% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #597 within Düfte. It carries 3,184 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 79%
- Out of stock, average day
- 2.2%
- Average rank
- #597in Düfte
- Average rating
- 4.61 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,184per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 109 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 109 months
Products
Top My Way Parfüm Damen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
0%
- Brand 149%
- Brand 229%
- Brand 321%
Demand
My Way Parfüm Damen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top My Way Parfüm Damen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- giorgio armani parfüm damen48K/yr
- armani parfum damen23K/yr
- armani damen parfum12K/yr
- giorgio beverly hills parfüm damen8K/yr
- parfum damen armani7K/yr
- armani parfüm damen5K/yr
- giorgio beverly hills5K/yr
Reviews and returns
What reviews say buyers love and hate about My Way Parfüm Damen
We read the reviews and the return reasons for every product selling here.
“Duft hält nicht so lange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Way Parfüm Damen questions
Answered from the same tracked data.









