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My Way Parfüm Damen

Fail

The top 5 brands take 100% of clicks, so My Way Parfüm Damen is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€180K/yr109K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
47%top-5 click share · 3 brands · 119 sellers

Flapen Score

My Way Parfüm Damen against its category

The dotted line is the Kosmetik average. Past it, My Way Parfüm Damen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Way Parfüm Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for My Way Parfüm Damen 109K times last year and spent an estimated €180K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €180K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
3.6%
Market size, estimated
€180Ka year
Peak month
December4.8× the quietest month
Top search term
giorgio armani parfüm damen48K searches a year

02 · Price

A sale here is worth €45.69.

Listings sell for €45.69 on average, from €9.00 to €97.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €45.69 that is €0 to €5K a year per listing.

Average price
€45.69inside the $15 to $100 sweet spot
Price range
€9.00–€97.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

7% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #597 within Düfte. It carries 3,184 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
79%
Out of stock, average day
2.2%
Average rank
#597in Düfte
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
3,184per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
109 months

Products

Top My Way Parfüm Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

0%

  • Brand 149%
  • Brand 229%
  • Brand 321%

Demand

My Way Parfüm Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top My Way Parfüm Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • giorgio armani parfüm damen48K/yr
  • armani parfum damen23K/yr
  • armani damen parfum12K/yr
  • giorgio beverly hills parfüm damen8K/yr
  • parfum damen armani7K/yr
  • armani parfüm damen5K/yr
  • giorgio beverly hills5K/yr

Reviews and returns

What reviews say buyers love and hate about My Way Parfüm Damen

We read the reviews and the return reasons for every product selling here.

87%of positive reviews mention “Geruch”
75%of negative reviews mention “Geruch”
0.4%of orders come back
“Duft hält nicht so lange”
A buyer, on “Geruch”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common My Way Parfüm Damen questions

Answered from the same tracked data.