Skip to content

Musk

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $53K a year here, so Musk is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size
€53K/yr128K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
36%top-5 click share · 25 brands · 161 sellers

Flapen Score

Musk against its category

The dotted line is the Kosmetik average. Past it, Musk is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Musk market on Amazon at a glance

Shoppers on Amazon Germany searched for Musk 128K times last year and spent an estimated €53K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Jul–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
3.5%
Market size, estimated
€53Ka year
Peak month
December2.2× the quietest month
Top search term
musk40K searches a year

02 · Price

A sale here is worth €11.93.

Listings sell for €11.93 on average, from €3.16 to €70.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €11.93 that is €0 to €1K a year per listing.

Average price
€11.93under the $15 to $100 sweet spot
Price range
€3.16–€70.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #340 within Baden & Körperpflege. It carries 1,320 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
59%
Out of stock, average day
2.9%
Average rank
#340in Baden & Körperpflege
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
1,320per listing
Listings tracked
51

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Musk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

25 flat

Sellers

161

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

36%

Top 20: 76%

Open market

23%

  • Brand 137%
  • Brand 217%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Musk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Jul, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Musk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • musk40K/yr
  • musc14K/yr
  • misk13K/yr
  • alyssa ashley musk10K/yr
  • moschus öl9K/yr
  • musk parfum damen6K/yr
  • moschus7K/yr
  • musk bodylotion4K/yr
  • musk parfum6K/yr
  • white musk oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Musk

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Geruch”
57%of negative reviews mention “Geruch”
0.3%of orders come back
“Undefinierbarer Geruch”
A buyer, on “Geruch”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Musk questions

Answered from the same tracked data.