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Multistyler

Fail

The top 5 brands take 96% of clicks, so Multistyler is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€186K/yr346K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
46%top-5 click share · 8 brands · 257 sellers

Flapen Score

Multistyler against its category

The dotted line is the Kosmetik average. Past it, Multistyler is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multistyler market on Amazon at a glance

Shoppers on Amazon Germany searched for Multistyler 346K times last year and spent an estimated €186K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €186K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
1.3%
Market size, estimated
€186Ka year
Peak month
December2.2× the quietest month
Top search term
babyliss229K searches a year

02 · Price

A sale here is worth €42.41.

Listings sell for €42.41 on average, from €17.77 to €97.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €42.41 that is €4K to €11K a year per listing.

Average price
€42.41inside the $15 to $100 sweet spot
Price range
€17.77–€97.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€4K–€11K
Returns
7.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Haarstyling Geräte & Styling Zubehör. It carries 4,892 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Haarstyling Geräte & Styling Zubehör
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
4,892per listing
Listings tracked
35

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Multistyler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

257

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

2%

  • Brand 178%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Multistyler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Multistyler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyliss229K/yr
  • babybliss15K/yr
  • grundig lockenstab14K/yr
  • babyliss warmluftbürste rotierend14K/yr
  • lockenstab bürste11K/yr
  • lockenstab grundig8K/yr
  • babyliss rotierende warmluftbürste7K/yr
  • rotierende bürste8K/yr
  • baby bliss5K/yr
  • grundig lockenstyler6K/yr

Reviews and returns

What reviews say buyers love and hate about Multistyler

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Benutzerfreundlichkeit”
13%of negative reviews mention “Heizung”
7.2%of orders come back
“Bürste wird extrem heiß”
A buyer, on “Heizung”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Multistyler questions

Answered from the same tracked data.