- Flapen Score
- 44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 4744
- Market size
- €186K/yr346K searches / yr
- 90-day growth
- +7.4%search demand this quarter
- Competition
- 46%top-5 click share · 8 brands · 257 sellers
Flapen Score
Multistyler against its category
The dotted line is the Kosmetik average. Past it, Multistyler is stronger. Inside it, weaker.
Market
The Multistyler market on Amazon at a glance
Shoppers on Amazon Germany searched for Multistyler 346K times last year and spent an estimated €186K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €186K a year.
- Searches, last 12 months
- 346K
- Growth, 90 days vs prior 90
- +7.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €186Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- babyliss229K searches a year
02 · Price
A sale here is worth €42.41.
Listings sell for €42.41 on average, from €17.77 to €97.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €42.41 that is €4K to €11K a year per listing.
- Average price
- €42.41inside the $15 to $100 sweet spot
- Price range
- €17.77–€97.20
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €4K–€11K
- Returns
- 7.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Haarstyling Geräte & Styling Zubehör. It carries 4,892 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.21 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,892per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Multistyler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BaByliss Curl Secret Lite - Automatischer Lockenstab einfaches und schnelles Haarstyling 5 Heizstufen bis zu 210C Schwarz & Roségold C1031E
- Price
- €61.67
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 1y ago

BaByliss Dry Straighten and Style - Rotierende Warmluftbürste 1000W Ionen Rundbürstenföhn mit 4 Aufsätzen zum Föhnen Glätten Volumen kreieren Schwarz AS200E
- Price
- €35.07
- Rating
- 4.2/5
- Reviews
- 12,026
- Age
- 8y ago

BaByliss Big Hair Dual Rotierende Warmluftbürste Ionen-Technologie mit Anti-Frizz 50mm & 40mm Aufsätze 2 Rotationsrichtungen 2 Temperatureinstellungen + Kaltstufenschalter champagner AS952E
- Price
- €34.34
- Rating
- 4.1/5
- Reviews
- 7,330
- Age
- 6y ago

BaByliss Smooth Finish 1200 4in1 Warmluftbürste zum Trocknen Formen Glätten & Volumenstyling Ionen & Keramiktechnologie 4 Aufsätze 1200W Schwarz/Pink AS122E
- Price
- €26.05
- Rating
- 4.1/5
- Reviews
- 9,452
- Age
- 1y ago

Grundig EasyCurl automatischer Lockenstab HS 6230 große und kleine Locken lange und kurze Haare kabellos akkubetrieben 3 Temperaturstufen Keramikbeschichtung Timer LCD Violett
- Price
- €36.35
- Rating
- 3.9/5
- Reviews
- 719
- Age
- 3y ago
Trending
estimated 90-day click momentum
BaByliss Style Secret Air Automatisch Lockenstab 25mm mit sanfter Wärme & Luftstrom 48 StylingKombinationen für definierte Locken Beach Waves oder FöhnLook für kurzes & langes Haar C6686E
- Price
- €87.38
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 2mo ago

BaByliss Smooth Finish 1200 4in1 Warmluftbürste zum Trocknen Formen Glätten & Volumenstyling Ionen & Keramiktechnologie 4 Aufsätze 1200W Schwarz/Pink AS122E
- Price
- €26.05
- Rating
- 4.1/5
- Reviews
- 9,452
- Age
- 1y ago

Lockenstab Automatisch - Lockenstab Große Locken 25mm Beach Waves Lockenwickler für Lange Haare TYMO Curlpro Plus Anti-Verbrennungs Hair Curler Automatischer Lockenstäbe Schnelle Erhitzung Gold
- Price
- €74.89
- Rating
- 4.6/5
- Reviews
- 9,174
- Age
- 1y ago

BaByliss Curl Secret Lite - Automatischer Lockenstab einfaches und schnelles Haarstyling 5 Heizstufen bis zu 210C Schwarz & Roségold C1031E
- Price
- €61.67
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 1y ago
![Remington Warmluftbürste [inkl. 2 Aufsätze: 19mm & 25mm Rundbürste] Blow Dry&Style (trocknet & stylt für Form & Fülle ideal bei kurzem Haar) 2 Heiz-&Gebläsestufen Airstyler AS7100 Schwarz](https://m.media-amazon.com/images/I/419BSab1uOL.jpg)
Remington Warmluftbürste [inkl. 2 Aufsätze: 19mm & 25mm Rundbürste] Blow Dry&Style (trocknet & stylt für Form & Fülle ideal bei kurzem Haar) 2 Heiz-&Gebläsestufen Airstyler AS7100 Schwarz
- Price
- €18.30
- Rating
- 4.1/5
- Reviews
- 3,426
- Age
- 3y ago
Newest
by launch date
BaByliss Style Secret Air Automatisch Lockenstab 25mm mit sanfter Wärme & Luftstrom 48 StylingKombinationen für definierte Locken Beach Waves oder FöhnLook für kurzes & langes Haar C6686E
- Price
- €87.38
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 2mo ago

Grundig HS 6482 Volumen- & Lockenstyler | Warmluftbürste mit Ionenfunktion | 1.200 W Rosa/Lila
- Price
- €22.86
- Rating
- 3.8/5
- Reviews
- 62
- Age
- 10mo ago

Lockenstab Automatisch - Lockenstab Große Locken 25mm Beach Waves Lockenwickler für Lange Haare TYMO Curlpro Plus Anti-Verbrennungs Hair Curler Automatischer Lockenstäbe Schnelle Erhitzung Gold
- Price
- €74.89
- Rating
- 4.6/5
- Reviews
- 9,174
- Age
- 1y ago

Wavytalk Thermobürste Thermal Brush Blowout Boost Ionische Lockenbürste Macht Haar Glatt und Glänzend 5 Temperaturstufen Haar schonend 38mm Fass Doppelspannung Eurostecker Sakura Rosa
- Price
- €37.14
- Rating
- 4.3/5
- Reviews
- 2,308
- Age
- 1y ago

BaByliss Smooth Finish 1200 4in1 Warmluftbürste zum Trocknen Formen Glätten & Volumenstyling Ionen & Keramiktechnologie 4 Aufsätze 1200W Schwarz/Pink AS122E
- Price
- €26.05
- Rating
- 4.1/5
- Reviews
- 9,452
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
257
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 82%
Open market
2%
- BaByliss78%
- GRUNDIG6%
- BaBylissPRO4%
- Remington4%
- TYMO4%
- wavytalk2%
- Open — no brand owns it (2 brands, 2%)
Demand
Multistyler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Multistyler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- babyliss229K/yr
- babybliss15K/yr
- grundig lockenstab14K/yr
- babyliss warmluftbürste rotierend14K/yr
- lockenstab bürste11K/yr
- lockenstab grundig8K/yr
- babyliss rotierende warmluftbürste7K/yr
- rotierende bürste8K/yr
- baby bliss5K/yr
- grundig lockenstyler6K/yr
Reviews and returns
What reviews say buyers love and hate about Multistyler
We read the reviews and the return reasons for every product selling here.
“Bürste wird extrem heiß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multistyler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









