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Mülleimer Deo

a small market ($84K/yr) — Mülleimer Deo doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 21Growth 21Conversion 96Competition 21Returns 100Price range 58Avg price 31Brand share 22Review moat 76Quality gap 73
This niche Category average · 1,260 niches

Is Mülleimer Deo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mülleimer Deo is a €84K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.

Mülleimer Deo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.1% over the last 90 days and 13.0% of searches end in a purchase.

€84K

revenue / yr

Units sold / yr10K
Search volume / yr-7.1%66K
Conversion rate13.0%
Avg price€9.74

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 38
Top-5 product click share75%
Open market9%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement71%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews481

Top Mülleimer Deo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

€0€8K€17K€25K€34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • Swirl59%
  • Aresgo12%
  • Shake7%
  • JaTop7%
  • Lorito5%
  • DL-pro4%
  • Open — no brand owns it (2 brands, 5%)

Mülleimer Deo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR13.0%Products14Brands8Top 5 Brands91%OOS Rate1.2%Rating4.3★Reviews481Avg BSR#369
4K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Top Mülleimer Deo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • staubsauger duft18K/yr
  • staubsauger deo13K/yr
  • staubsauger duftstäbchen7K/yr
  • staubsaugerduft6K/yr
  • staubsauger duftperlen4K/yr
  • staubsaugerdeo4K/yr
  • duftperlen staubsauger4K/yr
  • staubsauger deo sticks3K/yr
  • duftstäbchen für staubsauger4K/yr
  • duft für staubsauger3K/yr

What reviews say buyers love and hate about Mülleimer Deo

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Geruch55%

Duft

Preis-Leistungs-Verhältnis13%

Super Preis/Leistung

Benutzerfreundlichkeit7%

leicht zu handhaben

beworben Vs Tatsächliches Produkt7%

War alles wie bestellt

Qualität insgesamt6%

Sehr gutes Produkt

What buyers complain about

93% of reviews
Geruch80%

Kein Duft

Dicke9%

Etwas dünn

Preis-Leistungs-Verhältnis5%

Unnötiges Geld

Mülleimer Deo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
50%
2Qualität insgesamt
20%
3Farbe
20%
4Kompatibilität – insgesamt
10%

Common Mülleimer Deo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mülleimer Deo 47/100 on Amazon Germany — Skip it. The niche generates €84K/yr across 14 tracked products. Search demand moved -7.1% over the last 90 days.
Search demand for Mülleimer Deo on Amazon Germany peaks in Jul–Aug, where the busiest month runs 2.0× the quietest.