Is Mülleimer Deo profitable to sell on Amazon Germany?

Flapen scores Mülleimer Deo 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €84K a year across 14 tracked products. Search demand grew -7.1% in the last 90 days.

How competitive is the Mülleimer Deo niche on Amazon Germany?

8 brands and 38 sellers compete in Mülleimer Deo on Amazon Germany. The top 5 Mülleimer Deo products take 75% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Mülleimer Deo?

Mülleimer Deo buyers on Amazon Germany complain most about Geruch, Dicke, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Mülleimer Deo peak?

Search demand for Mülleimer Deo on Amazon Germany peaks in Jul–Aug, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Mülleimer Deo niche?

Mülleimer Deo sells for €9.74 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.22 to €32.87. The average product has 481 reviews, the count a new listing must catch up to.

Mülleimer Deo

Fail

Shoppers spend an estimated $84K a year here, so Mülleimer Deo is a Fail.

Flapen Score: 47
47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size: €84K/yr66K searches / yr
90-day growth: -7.1%search demand this quarter
Competition: 75%top-5 click share · 8 brands · 38 sellers

Flapen Score

Mülleimer Deo against its category

The dotted line is the Kosmetik average. Past it, Mülleimer Deo is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Mülleimer Deo market on Amazon at a glance

Shoppers on Amazon Germany searched for Mülleimer Deo 66K times last year and spent an estimated €84K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months: 66K
Growth, 90 days vs prior 90: -7.1%
Conversion, latest week: 13.0%
Market size, estimated: €84Ka year
Peak month: August2.0× the quietest month
Top search term: staubsauger duft18K searches a year

02 · Price

A sale here is worth €9.74.

Listings sell for €9.74 on average, from €2.22 to €32.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €9.74 that is €5K to €7K a year per listing.

Average price: €9.74under the $15 to $100 sweet spot
Price range: €2.22–€32.87
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #369 within Baden & Körperpflege. It carries 481 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 64%
Out of stock, average day: 1.2%
Average rank: #369in Baden & Körperpflege
Average rating: 4.31 starsAmazon Germany average 4.37 stars
Average reviews: 481per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 64 months

Products

Top Mülleimer Deo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Brand 159%
Brand 212%
Brand 37%
Brand 47%
Brand 55%
Brand 64%
Open — no brand owns it (2 brands, 5%)

Demand

Mülleimer Deo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Mülleimer Deo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

staubsauger duft18K/yr +0.5%6.3% conv.
staubsauger deo13K/yr -13.2%8.6% conv.
staubsauger duftstäbchen7K/yr -10.5%11.1% conv.
staubsaugerduft6K/yr +6.6%6.7% conv.
staubsauger duftperlen4K/yr -23.7%2.2% conv.
staubsaugerdeo4K/yr -7.9%9.9% conv.
duftperlen staubsauger4K/yr -8.7%3.0% conv.
staubsauger deo sticks3K/yr -8.6%13.2% conv.
duftstäbchen für staubsauger4K/yr -4.9%6.5% conv.
duft für staubsauger3K/yr -9.9%6.1% conv.

Reviews and returns

What reviews say buyers love and hate about Mülleimer Deo

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Geruch”

80%of negative reviews mention “Geruch”

0.1%of orders come back

“Kein Duft”

A buyer, on “Geruch”80% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Kosmetik niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Mülleimer Deo questions

Answered from the same tracked data.

Categories