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Moschus Parfüm Damen

Fail

The top 5 brands take 100% of clicks, so Moschus Parfüm Damen is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€105K/yr102K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
69%top-5 click share · 5 brands · 70 sellers

Flapen Score

Moschus Parfüm Damen against its category

The dotted line is the Kosmetik average. Past it, Moschus Parfüm Damen is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moschus Parfüm Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Moschus Parfüm Damen 102K times last year and spent an estimated €105K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €105K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
8.8%
Market size, estimated
€105Ka year
Peak month
April2.2× the quietest month
Top search term
jovan musk oil damen17K searches a year

02 · Price

A sale here is worth €11.70.

Listings sell for €11.70 on average, from €3.02 to €31.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €11.70 that is €3K to €6K a year per listing.

Average price
€11.70under the $15 to $100 sweet spot
Price range
€3.02–€31.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #549 within Düfte. It carries 2,091 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
80%
Out of stock, average day
0.6%
Average rank
#549in Düfte
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
2,091per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Moschus Parfüm Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 225%
  • Brand 36%
  • Brand 42%
  • Brand 52%

Demand

Moschus Parfüm Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Search terms

Top Moschus Parfüm Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jovan musk oil damen17K/yr
  • moschus parfüm damen15K/yr
  • jovan9K/yr
  • alyssa ashley musk10K/yr
  • jovan parfum damen11K/yr
  • musk parfum damen6K/yr
  • musk bodylotion4K/yr
  • musk parfum6K/yr
  • jovan musk4K/yr
  • alyssa ashley4K/yr

Reviews and returns

What reviews say buyers love and hate about Moschus Parfüm Damen

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Geruch”
72%of negative reviews mention “Geruch”
0.3%of orders come back
“Undefinierbarer Geruch”
A buyer, on “Geruch”72% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Moschus Parfüm Damen questions

Answered from the same tracked data.