How competitive is the Moschus Parfüm Damen niche on Amazon Germany?

5 brands and 70 sellers compete in Moschus Parfüm Damen on Amazon Germany. The top 5 Moschus Parfüm Damen products take 69% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Moschus Parfüm Damen?

Moschus Parfüm Damen buyers on Amazon Germany complain most about Geruch, Haltbarkeit, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Moschus Parfüm Damen niche?

Moschus Parfüm Damen sells for €11.70 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.02–€31.32. The average incumbent carries 2,091 reviews — the moat a new listing must climb.

Moschus Parfüm Damen

brand-locked demand (top 5 brands take 100% of clicks) — Moschus Parfüm Damen doesn't clear our bar today.

Flapen Score

Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

This niche Category average · 1,260 niches

Is Moschus Parfüm Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Moschus Parfüm Damen is a €105K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 44/100.

Moschus Parfüm Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.0% over the last 90 days and 8.8% of searches end in a purchase.

€105K

revenue / yr

Units sold / yr10K

Search volume / yr-13.0%102K

Conversion rate8.8%

Avg price€11.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 70

Top-5 product click share69%

Open market0%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Top Moschus Parfüm Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jovan Musk Oil EDP Vapo 59ml

Price: €5.26
Rating: 4.6/5
Reviews: 369
Age: 5y ago

Jovan Musk Perfume Oil 1er Pack (1 x 9.7ml)

Price: €5.92
Rating: 4.3/5
Reviews: 6,402
Age: 17y ago

Alyssa Ashley - Musk Eau Parfumée

Price: €9.87
Rating: 4.1/5
Reviews: 4,664
Age: 16y ago

Jovan White Musk Women Eau de Toilette Spray 59 ML

Price: €7.22
Rating: 4.4/5
Reviews: 1,212
Age: 13y ago

Jovan Musk Oil Deo Body V 150 ml (1er Pack)

Price: €3.02
Rating: 4.6/5
Reviews: 906
Age: 17y ago

Newest

by launch date

Jovan Essentials Vanilla Haven Eau de Parfum langanhaltender Duft mit verführerischen Noten von Vanille-Panna-Cotta und Moschus 50 ml

Price: €8.05
Rating: 3.9/5
Reviews: 19
Age: 1y ago

Jovan Musk Oil EDP Vapo 59ml

Price: €5.26
Rating: 4.6/5
Reviews: 369
Age: 5y ago

Moschus pur eau de parfum

Price: €15.97
Rating: 3.7/5
Reviews: 108
Age: 5y ago

El Nabil - Musc Love 5 ml Parfümöl Damenduft

Price: €6.68
Rating: 3.9/5
Reviews: 1,157
Age: 6y ago

Moschus - EAU DE PARFUM - Glasflasche - 50 ml- Gothik Parfüm

Price: €17.08
Rating: 4.3/5
Reviews: 53
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Jovan65%
ALYSSA ASHLEY25%
PATCHOULI6%
Lattafa2%
EL NABIL2%

Moschus Parfüm Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR8.8%Products15Brands5Top 5 Brands100%OOS Rate0.6%Rating4.3★Reviews2,091Avg BSR#549

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Top Moschus Parfüm Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jovan musk oil damen17K/yr -24.9%12.8% conv.
moschus parfüm damen15K/yr -6.5%2.4% conv.
jovan9K/yr +0.8%6.2% conv.
alyssa ashley musk10K/yr -0.9%5.5% conv.
jovan parfum damen11K/yr -9.0%8.9% conv.
musk parfum damen6K/yr +29.4%1.8% conv.
musk bodylotion4K/yr +28.8%5.7% conv.
musk parfum6K/yr -11.6%1.4% conv.
jovan musk4K/yr -12.8%5.0% conv.
alyssa ashley4K/yr -8.4%3.4% conv.

What reviews say buyers love and hate about Moschus Parfüm Damen

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Geruch74%

“Unvergleichbarer Scent”

Qualität insgesamt5%

“Gewohnt sehr gute Qualität”

Preis-Leistungs-Verhältnis5%

“Der Preis ist okay”

Komfort insgesamt3%

“super angenehm”

beworben Vs Tatsächliches Produkt2%

“Wie erwartet”

What buyers complain about

92% of reviews

Geruch72%

“Undefinierbarer Geruch”

Haltbarkeit10%

“Hält aber nicht sooo lange”

beworben Vs Tatsächliches Produkt3%

“Nichtssagend”

Verdünnt/wässrig2%

“Ich würde sagen, das ist fast nur Wasser”

Gewicht schwer2%

“gleichzeitig auch etwas schwer.”

Moschus Parfüm Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

70%

2Auslaufsicher

3Motorleistung

4Funktionalität insgesamt

5Qualität insgesamt

Common Moschus Parfüm Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moschus Parfüm Damen 44/100 on Amazon Germany — Skip it. The niche generates €105K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.0% over the last 90 days.