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Moisturizer Face

brand-locked demand (top 5 brands take 100% of clicks) — Moisturizer Face doesn't clear our bar today.

Flapen Score

48
Skip it

Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47

Market size 60Growth 25Conversion 91Competition 44Returns 99Price range 48Avg price 77Brand share 0Review moat 25Quality gap 21
This niche Category average · 1,260 niches

Is Moisturizer Face profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Moisturizer Face is a €511K/yr Amazon Germany market (300K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 48/100.

Moisturizer Face: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.4% over the last 90 days and 10.9% of searches end in a purchase.

€511K

revenue / yr

Units sold / yr30K
Search volume / yr-0.4%300K
Conversion rate10.9%
Avg price€15.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 50
Top-5 product click share58%
Open market0%
Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement76%
New entrants (1y)3· 3 succeeded
Avg rating4.7★
Avg reviews4,169

Top Moisturizer Face products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€51K€102K€153K€205K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • La Roche-Posay57%
  • CeraVe34%
  • NIVEA7%
  • Beiersdorf2%

Moisturizer Face demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume300KCVR10.9%Products21Brands4Top 5 Brands100%OOS Rate1.2%Rating4.7★Reviews4,169Avg BSR#114
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.1×

Top Moisturizer Face search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cerave feuchtigkeitslotion45K/yr
  • la roche posay lipikar baume ap m52K/yr
  • la roche posay lipikar25K/yr
  • nivea repair and care23K/yr
  • lipikar baume ap m21K/yr
  • cerave moisturizing lotion19K/yr
  • lipikar la roche posay17K/yr
  • cerave lotion14K/yr
  • la roche posay lipikar baume ap11K/yr
  • la roche-posay lipikar baume ap+m7K/yr

What reviews say buyers love and hate about Moisturizer Face

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Feucht/Trocken18%

Perfect for people with dry hands

Eignung für trockene Haut12%

perfect for people with dry hands

Qualität insgesamt11%

Super Produkt

Saugfähigkeit10%

Zieht rasch ein, angenehmer Duft und wirkt

Eignung für Mischhaut6%

Das Beste für die Haut

What buyers complain about

51% of reviews
Allergien12%

Hinterlässt Irritationen und Juckreiz

Preis-Leistungs-Verhältnis10%

Teuer

Geruch7%

Geruch nicht so prickelnd

Benutzerfreundlichkeit6%

Inhalt sehr gut - Nutzung sehr schwierig

Hautgesundheit5%

wenn es kalt ist, hat sie Probleme mit einigen Hautstellen.

Moisturizer Face return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
17%
2Gesamtgröße
15%
3beworben Vs Tatsächliches Produkt
10%
4Defekt Material/Teile
10%
5Preis-Leistungs-Verhältnis
7%

Common Moisturizer Face questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moisturizer Face 48/100 on Amazon Germany — Skip it. The niche generates €511K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -0.4% over the last 90 days.
Search demand for Moisturizer Face on Amazon Germany peaks in Feb–Nov, where the busiest month runs 2.1× the quietest.